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Context Gender Age Mosaic IMD Contributory Factors Crash DNA Month Crossing Facilities Road Class Regional Variation Previous Research Common Factors •At weekends •Between 6pm and 11pm •Where the casualty is aged between 16 and 34 years old •Where the casualty is male •Where the casualty is deprived •Where the casualty is impaired by alcohol •Where the casualty is wearing dark clothing •Where the casualty undertook dangerous actions in the carriageway •Where the related driver was impaired by alcohol, driving aggressively and/or were exceeding the speed limit Previous Research Other Findings •Lack of awareness of impairment •Risky crossing behaviour •Difficulty judging speed and distance •Areas with a high density of pubs & clubs •History of alcohol abuse Interventions Engineeering •Separation of pedestrians from motor vehicles by fences •Reducing speed limits •Fencing or other facilities to separate pedestrians and motor vehicles in areas where bars cluster •Adequate lighting to assist drivers in seeing pedestrians at night •Traffic calming devices Enforcement •Drunkenness •Jaywalking Interventions Education •Drunk-Walkers do not think they are at risk •More worried about assault •Getting drunk is normal behaviour, telling people not to drink won’t work •Very drunk people will not retain advertising or awareness messages Existing Campaigns • Use trains and buses: Transport info website • Organise a lift • Book a taxi or mini-bus: Taxis NSW • Stay overnight at a place nearby • Wear bright, light clothes at night so you are more visible to drivers and riders • Drink & Drug Driving • Interruption events • Direct conversations with target groups • Evaluated Fun Theory “The thought that something as simple as fun is the easiest way to change people’s behaviour for the better” Fun Theory
