Download SAMPLE Embedded Graduate Certificate Plan

Spears School of Business
SAMPLE MBA in Business Analytics + Data Mining Certificate
Assessment Plan Form
Date Plan was Approved by Department: Click here to enter a date.
Name of Person Submitting Plan: Pistol Pete
A. Program Information:
Assessment Coordinator’s Name: Pistol Pete
Assessment Coordinator’s Email Address: [email protected]
B. Program Mission Statement
In the box below, provide the mission statement for the program.
The mission statement, educational objectives, and goals for program should guide the assessment process. The mission statement
should align with department, college, and institutional mission statements.
Click here to type the program mission statement.
C. Student Learning Outcomes
On the pages that follow, list the Student Learning Outcomes associated with the program identified in this
assessment form.
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C1) Student Learning Outcome #1: Critical and Creative Thinking: Student can critically analyze complex business problems
and build models. Student can apply science and business principles to analyze and interpret data, using appropriate analytic
techniques. Student can creatively consider multiple solution alternatives and blend more than one solution for the given business
problem.
Identify opportunities for students to learn this outcome during the academic program:
For example, include a curriculum map that lists the courses or other learning experiences in which the student learning outcome is
taught. Another example is a written narrative that describes how the learning outcome is integrated into the program.
MKTG5983 and/or MKTG5963
How will students be selected to participate in the assessment of this outcome?
Students enrolled in MKTG5983 and/or MKTG5963 will participate in this assessment.
Assessment Methods
Identify the method(s) used to assess this learning outcome. Check all that apply.
☐Survey
☐Satisfaction Survey
☐Internship
☐Rating of skills (e.g., rubrics)
☐Benchmarking
☐Interviews
☐Analysis of written artifacts
☐Measuring effectiveness relative to
professional standards
☐Performance or jury
☐Comprehensive, certification, or
professional exam(s)
☐Oral presentation
☐Course project
☐Review of thesis/dissertation/ creative
component
☐Capstone project
☐Visual collection (photos, videos, etc.)
☐Review of student research
☒Other (please specify):
Pre-designated exam questions
Describe the how the assessment method will be implemented, administered, and/or conducted.
Instructors in MKTG5983 and/or MKTG5963 will choose (pre-designate) 10 questions each from their course that assess students’
understanding of critical and creative thinking and how these impact analytic solutions. These questions will be from specific
assignments and/or exams and will have pre-designated points associated with them. The questions may be objective multiplechoice questions or in a problem solving format. The total weightage of these questions will be 100. This test will be administered
each year to students in MKTG5983 and/or MKTG5963, at all OSU locations (Stillwater, Tulsa, and Distance)
Does your department/program faculty have a goal set for this learning outcome?
☒Yes
☐No
For example, “80% of students included in the assessment will receive a 4 on the rubric” or “80% of students included in the
assessment will achieve a passing score on the certification exam.” If yes, please describe the goal below.
At least 70% of students will be able to score 80% or higher on this assignments.
Timeline for Planned Assessment
Indicate the timeline for the assessment of this learning outcome. While outcomes assessment must be conducted every year, not all
student learning outcomes for a given program must be assessed every year. If the assessment of a particular learning outcome
occurs on cycle or rotation, please describe and provide the rationale for the cycle/rotation below.
☐Each Semester
☒Yearly
☐Every other year
☐Other (please specify): If the assessment of Learning Outcome 1 occurs on a cycle or rotation, click here to describe and provide the
rationale.
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C2) Student Learning Outcome #2: Professional Communication: Student demonstrates effective written communication
skills via a report that: provides evidence of clear and concise writing; uses good grammar, spelling and punctuation; and provides
appropriate citations.
Identify opportunities for students to learn this outcome during the academic program:
For example, include a curriculum map that lists the courses or other learning experiences in which the student learning outcome is
taught. Another example is a written narrative that describes how the learning outcome is integrated into the program.
MKTG5883 and/or MKTG6413
How will students be selected to participate in the assessment of this outcome?
Students enrolled in MKTG5883 and/or MKTG6413 will participate in this assessment.
Assessment Methods
Identify the method(s) used to assess this learning outcome. Check all that apply.
☐Survey
☐Satisfaction Survey
☐Internship
☒Rating of skills (e.g., rubrics)
☐Benchmarking
☐Interviews
☐Analysis of written artifacts
☐Measuring effectiveness relative to
professional standards
☐Performance or jury
☐Comprehensive, certification, or
professional exam(s)
☐Oral presentation
☒Course project
☐Review of thesis/dissertation/ creative
component
☐Capstone project
☐Visual collection (photos, videos, etc.)
☐Review of student research
☐Other (please specify):
Click here to specify.
Describe the how the assessment method will be implemented, administered, and/or conducted.
Students in MKTG5883 and/or MKTG6413 will complete a research paper/poster for potential publication at a conference.
Acceptance of these posters by conferences will be deemed as proof of meeting assessment requirement. The initial assessment
goal is that at least 25% of papers/posters written by students are accepted at conferences. In addition, student’s paper/poster will
be evaluated using the professional communication rubric by the instructor or program director to judge professional
communication.
Does your department/program faculty have a goal set for this learning outcome?
☒Yes
☐No
For example, “80% of students included in the assessment will receive a 4 on the rubric” or “80% of students included in the
assessment will achieve a passing score on the certification exam.” If yes, please describe the goal below.
The initial assessment goal is that at least 75% of papers/posters written by students will score 3 or above.
Timeline for Planned Assessment
Indicate the timeline for the assessment of this learning outcome. While outcomes assessment must be conducted every year, not all
student learning outcomes for a given program must be assessed every year. If the assessment of a particular learning outcome
occurs on cycle or rotation, please describe and provide the rationale for the cycle/rotation below.
☐Each Semester
☒Yearly
☐Every other year
☐Other (please specify): If the assessment of Learning Outcome 2 occurs on a cycle or rotation, click here to describe and provide the
rationale.
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C3) Student Learning Outcome #3: Technical Competence (Data Mining): Student demonstrate clear understanding of following
data preparation, data visualization and predictive modeling techniques: Data preparation and visualization; handling missing values,
handling transformation/recoding/binning of variables to improve variable distribution and/or variable’s predictive power, creating data
visualizations to better understand relationships between inputs and targets; predictive modeling techniques; data
splitting/balancing/oversampling, decision trees, artificial neural networks (MLP), model assessment metrics, model comparison metrics
and scoring new data.
Identify opportunities for students to learn this outcome during the academic program:
For example, include a curriculum map that lists the courses or other learning experiences in which the student learning outcome is
taught. Another example is a written narrative that describes how the learning outcome is integrated into the program.
Students must complete 6 credit-hours in required core courses MBAN5733 (or, MKTG5983) and MBAN5743 (or,MKTG5963); and 6
credit-hours in elective courses MKTG5243, MKTG5253, MKTG5500, MSIS5633, MSIS5643 (or, IEM5723).
How will students be selected to participate in the assessment of this outcome?
All students enrolled in the SAS and OSU Data Mining certificate program that take the SAS Certified Base Programmer certification test
will be assessed.
Assessment Methods
Identify the method(s) used to assess this learning outcome. Check all that apply.
☐Survey
☐Satisfaction Survey
☐Internship
☐Rating of skills (e.g., rubrics)
☐Benchmarking
☐Interviews
☐Analysis of written artifacts
☐Measuring effectiveness relative to
professional standards
☐Performance or jury
☒Comprehensive, certification, or
professional exam(s)
☐Oral presentation
☐Course project
☐Review of thesis/dissertation/ creative
component
☐Capstone project
☐Visual collection (photos, videos, etc.)
☐Review of student research
☐Other (please specify):
Describe the how the assessment method will be implemented, administered, and/or conducted.
All students in the SAS® and OSU Data Mining Certificate program are required to take the SAS Certified Base programmer test in
the Spring of the year in which they complete the certificate. Students take this exam outside of class time in a proctored setting. A
passing score on this exam is required for the SAS® and OSU Data Mining Certificate.
Does your department/program faculty have a goal set for this learning outcome?
☒Yes
☐No
For example, “80% of students included in the assessment will receive a 4 on the rubric” or “80% of students included in the
assessment will achieve a passing score on the certification exam.” If yes, please describe the goal below.
The exam itself requires a score of 70% for a candidate to pass the exam and gain certification; for the assessment of this learning
outcome, the program would like to see students obtain an 80% on the exam.
Timeline for Planned Assessment
Indicate the timeline for the assessment of this learning outcome. While outcomes assessment must be conducted every year, not all
student learning outcomes for a given program must be assessed every year. If the assessment of a particular learning outcome
occurs on cycle or rotation, please describe and provide the rationale for the cycle/rotation below.
☐Each Semester
☒Yearly
☐Every other year
☐Other (please specify):
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