Download fund raising concert - gird – green institute for research and

February, 2011
Jawaharlal Nehru Stadium
New Delhi
A true artist who has redefined
contemporary Indian music, AcademyAward winning musician and composer
A.R. Rahman has been hailed by TIME
magazine as the “Mozart of Madras.”
Considered by many to be the pride of
India and holding the designation of being
one of the world’s top 25 all-time, top
selling recording artists, Rahman is a true
icon in the world of music and cinematic
scoring.
A.R. Rahman captured the international spotlight for his work on Fox Searchlight’s lauded
Slumdog Millionaire. Rahman received two Academy Awards for Best Original Score and
Best Original Song for “Jai Ho.” He also became the first Indian artist to win a Golden
Globe®, for Best Original Score and took home the Critics Choice Award, Los Angeles
Film Critics Award and a BAFTA for his Slumdog Millionaire score. two Academy Awards
for Best Original Music Score and Best Original Song at the 2009 Oscars. He has also
won two Grammy Awards, for Best Compilation Soundtrack Album and Best Song Written
for a Visual Media. Rahman was awarded the Padma Bhushan, India's third highest
civilian honor, in 2010.
More information on AR Rahman and his works can be found at www.arrahman.com
AR Rahman Jai Ho – The Journey Home Concert
The concert will include acrobatics from Cirque Du Soleil, new technologies, fascinating
dance arrangements, changing sets, LED screens, and a global cast of dancers and
musicians.
It is termed as a “virtual journey through beauty, culture, spirituality” and a “theatrical
experience” utilizing “new technologies.”
On the Jai Ho 2010 tour, Rahman will collaborate with creative
director Amy Tinkham who is known for creating live musical
concerts for a variety of pop-music icons including Britney
Spears, the Backstreet Boys and Mariah Carey.
"A.R. Rahman Jai Ho Concert: The Journey Home Tour" will be
a theatrical experience that will blend new technologies with
powerful dance arrangements and acrobatics. The concert will
keep intact the heritage and traditions of India with a new
modern presentation. The show will feature changing sets,
large images on LED screens and a spectacular cast of
musicians and dancers from across the globe.
"Through the vast tapestry of music that is A.R. Rahman, he takes us on a virtual journey through beauty,
culture, and spirituality," said Tinkham. "This is uniquely Indian - both ancient and modern."
The material spans throughout AR's prolific career, including songs from Slumdog Millionaire as well as
landmark Indian films Lagaan, Jaane Tu Ya Jaane Na, Dil Se, Rang De Basanti and Roja'. Roja' was a runaway success and brought nationwide fame and acclaim to the Rahman. TIME Magazine rated the
soundtrack of 'Roja' in the Top 10 of their all time best movie soundtracks of the world; the movie also won
Rahman the Indian National Award for the best music composer, the first time ever by a debutant. Since
then, Rahman has gone on to win the National Award 3 more times, the most ever by any music composer.
A.R. Rahman music has not only redefined contemporary Indian music but also transcends boundaries.
“Jai Ho – The Journey Home Concert” is one of a kind concert and will feature over
80 artists apart from A R Rahman
Supporting Singers
A.R. Rahman will be supported by these amazing award-winning artists, all of
whom have worked with him on various projects and soundtracks.
Hariharan
Winner of the 2004 Padma Shri national award, multiple
National Film Awards and 2004 Yesudas Award for
outstanding contribution to Indian film music.
Hariharan – Medley (Live)
Hariharan – “Tu Hi Re” (Live)
Hariharan, A.R. Rahman and Sadhna Sargam – “Chanda Re”
Javed Ali
Winner of the 2009 IIFA Award for “Jashn-E-Bahara” (JodhaAkbar) and 2009 Best Male Playback Singer for “Guzarish”
(Ghajini).
Javed Ali – “Guzarish”
Javed Ali on Musical-E-Azam
Neetii Muhan
Up-and-coming musical sensation and talent.
Neetii Muhan – “Mayya” Live
Shweta Pandit
Winner of 2009 Best Female Playback Singer for “Nenani
Neevani” and nominated for 2005 Stardust Best Music
Sensation.
Shweta Pandit – “Nenani Neevani”
Benny Dayal
Winner of the 2009 Filmfare R.D. Burman Award for New
Music Talent and 2009 Stardust Best Upcoming Talent Award
for Jane Tu Ya Jane Na.
Benny Dayal and Various Artists – “Pappu Can’t Dance”
Blaaze
Up and coming singer and musician and 2008 Pepsi MTV Youth Icon.
Shweta Pandit, Blaaze and Neetii Muhan – “Ringa Ringa” Live
A.R. Rahman and Blaaze – “Hamma Hamma” Live
Event Profile
• Double Oscar & Grammy Awards Winner A R Rahman
will be performing live at New Delhi.
• The Event will be held in February, 2011 at
Jawahar Lal Nehru Stadium, New Delhi.
• “Jai Ho – The Journey Home Concert” is one of a kind concert and will feature over 80 artists
apart from A R Rahman.
• The event will be an evening of grandeur and will bedazzle New Delhi with his presence and
performance.
• The event will be a spectacle with International Standard production and state of the art
technology.
• The show will have one of the best lighting and pyrotechnics and it will be an audio-visual
spectacle. It will be a moment to cherish.
• Besides his performance, the mega-event will showcase an ensemble of talented playback
singers and renowned musicians performing along with A R Rahman- the “Mozart of Madras”.
• Community Reach: 2,500,000 • Expected Event Attendance for the Concert: 55,000 +.
‘A R Rahman, Jai Ho – The Journey Home World Tour, 2011’ is a
fund raising concert being organized by:
Green Institute for Research and Development (GIRD)
GIRD stands committed to address the challenges and the concerns of Climate change and
Global Warming.
GIRD also reassures its untiring efforts towards –
• Creating new wave of information and awareness on how to reduce the
impact of ‘Climate Change’ so that they have a safe and sound environment to grow in and
flourish.
• Introducing new initiatives in sustainable development through technological interventions for
effective rural development and
• Relief work for flood and other natural calamities including advance warning, and rehabilitation
measures for the flood victims’ of Kosi river, Bihar and Sundarbans, Bengal.
PR & Marketing
In addition to the high-traffic, in-person branding opportunity available as over 55,000
attendees come into contact with your company, the AR Rahman - Jai Ho Concert’s
comprehensive PR and marketing campaign will employ leading traditional and new media
outlets to reach an audience of over 25,00,000 individuals across New Delhi NCR and select
towns of Uttar Pradesh & Uttarakhand.
Promotions
TV/ Print/ Radio
TG
Out of Home
Internet / Mobile
P.R. & Marketing Communications plan will be shared with partners.
360 degree treatment
TV Plan
Coffee shops/
Clubs
Radio
AR Rahman Jai Ho – The
Journey Home Concert,
New Delhi
Multiplexes/Malls
Channel Tie ups
Print Media
Outdoor
Internet/SMS
SOCIAL MEDIA
Social Websites
Photos/Videos
Concert
Website
Forums
Emails
Blogs
Groups
Facebook
YouTube
MySpace
Profiles
Associate Sponsors
Co-Sponsors
Partners
Name & Logo
Premium
Name & Logo
Name & Logo
Logo
Signage at all entrance and exits of the stadium, Parking lot, Ticket
window, VIP Parking, Lost & Found Booth.
Name & Logo
Premium
Name & Logo
Logo
Logo
Screening of Corporate ad films.
Before and after the concert
Name & Logo
Name & Logo
Name & Logo
Sponsor logo on all on-site staffs apparel i.e.. T-shirts, Hats and hand
bags.
150 Nos. Name & Logo
Sponsor acknowledgements & facilitation on stage.
Name
Name
Name
Name
Company Name & logo placement in all promotional media: e-mails,
posters & flyers, print ads and press releases (Refer Media Plan).
All Media including Radio & TV
All Media including
Radio & TV
Print Media Only
Ads, Posters, flyers
and cards
Name & Logo
Print Media Only
Ads, Posters, flyers
and cards
Logo Only
Sponsor Name & logo placement on Media Wall at Press Conference.
Name & Logo
Name & Logo
Name & Logo
Logo
Sponsor name & logo in print media services (Refer PR Plan)
Name & Logo
All Press Releases
Name & Logo
All Press Releases
Official website.
Name & Logo and Hyperlink to
Sponsors website
Name & Logo
Logo
Logo
All on-line promotions.
Name & Logo
Name & Logo
Logo
Logo
Name & Logo on 50,000 full-Color AR Rahman’s ”Jai Ho” Concert
posters + 5 lakhs flyers + standees and 55,000 tickets/ invites.
Name & Logo
Name & Logo
Logo
Logo
Customized booth space in sponsor areas of the stadium.
Name & Logo
Name & Logo
Full size promotional banners/ Standees/ Digital Display in high traffic
locations all over New Delhi NCR and select towns of U.P &
Uttarakhand.
Name & Logo
Name & Logo
Logo
Logo
Full size promotional banners at the concert venue.
Name & Logo
Name & Logo
Logo
Logo
Complimentary V.I.P. tickets to the concert.
75 Nos.
50 Nos.
25 Nos.
10 Nos.
Complimentary General Admission tickets to the concert.
300 Tickets
200 Tickets
100 Tickets
50 Tickets
Sponsorship Benefits
Main Sponsor
“Presented By” status with name & logo placement in all promotional
media: Posters & flyers, print ads, website page and program. Sponsor
tags on all Radio ads, TV ads, Press releases and 100% non-spam
e-mail blasts
“AR Rahman - Jai Ho Concert”
PRESENTED BY
Logo Placement adjacent to main stage Sponsor Tower .
Partnering with the A R Rahman, Jai Ho – The Journey Home 2011 Tour offers sponsors and advertisers
unprecedented inroads into the New Delhi NCR region, and, select towns of Uttar Pradesh & Uttarakhand.
Aligning with the talent, vision and popularity of A.R. Rahman is a rare and unique opportunity for advertisers
to leverage an artists who truly transcends boundaries.
Rahman’s work in nine language groups across India, as well as his dramatic rise in popularity globally is a
phenomenon never before seen. The multiple Oscar & Grammy awards garnered for his work on Slumdog
Millionaire have catapulted him from a South Asian entertainment icon into an international sensation.
We offer sponsorship and advertising opportunities across multiple platforms with a well formulated
promotional plan using traditional and new media outlets for the audiences consumption.
Actual schedules and plans will be shared with partners.
To learn more about P.R. & Marketing Communications plan, please contact:
Manoranjan Counter
Event Associate
Nisha Bhanot 98107-96880 / Anup Barua 98107-15893
Email: [email protected]
Organiser:
Green Institute for Research and Development, New Delhi
GIRD was established by a few like minded social and environmental activists as a non-profit voluntary organization to work
for the protection of environment and promotion of environment-friendly products and practices. The GIRD was registered
under the Societies Registration Act (Act No. XXI of 1860) in 1996.
GIRD was set up in the background of rising concern all over the world for the conservation and improvement of the natural
environment in order to achieve ‘sustainable development’ of the human kind.
GIRD has received encouraging recognition, approval and support from various governmental agencies and academic and
research institutions for the action and campaign programmes undertaken by it in the past years. GIRD acknowledges the
support and assistance extended by:
•School of Environmental Science, Jawaharlal Nehru University
•Delhi College of Engineering
•Ministry of Environment & Forests, Government of India
•Department of Science & Technology, Government of India
•Council of Scientific and Industrial Research
•Oil and Natural Gas Commission (Ministry of Petroleum)
•Department of Environment, Government of N.C.T of Delhi
•Delhi Pollution Control Committee
All contributions to GIRD from within India is exempt from Income Tax under 80(G) (5) (VI) of Income Tax Act 1961, vide No.
G-574/2366 and under Section12AG.574/1463.
Means of payment: Contributions from within India may be sent in favour of “Green Institute for Research and Development”
(A/c No. 0994002100014608) to the Punjab National Bank, Moti Bagh, New Delhi – 110021.
Contributions from outside India may be sent in favour of “Green Institute for Research and Development (A/c No.
13900200002778)” to the Federal Bank Limited, Overseas Branch, E-13-29, Harsha Bhavan, Connaught Place, New Delhi–
110001.
GIRD has been registered under the Government of India’s Foreign Contribution (Regulation) Act, 1976. The Registration
No. is 231660777.