Download Predictive Models

The Raiser’s
Target Tags
EdgeTM®
®
AuctionMaestro
ProOrganizations
Integration
Predictive Modeling Services
for National
Target Tags
TM
Predictive Modeling Services
Improve response rates and overall participation
Our predictive response models are designed to help development professionals
increase response and net revenue from mail and telemarketing campaigns. Using
the power of your transaction database, combined with our extensive philanthropic
database, Target Analytics can score your donors for relative responsiveness to:
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Lapsed Donor Mail
Renewal Mail
Lapsed Donor Telemarketing
Special Appeals
New Donor Conversion
Target TagsTM are easy to use and greatly simplify the segmentation process.
Combined with a contact frequency strategy formulated to optimize returns, Target
Tags can save management time and system resources — minimizing expenses
while maximizing results.
How Does It Work?
Data mining is the process of uncovering trends and patterns in data. Target
Analytics experts use sophisticated data mining techniques to transform historical
data into powerful segmentation tools. Using rigorous statistical methods that
have been extensively tested and used, as well as our unique philanthropic
database, Target “scores” your donors based on relative predicted responsiveness
to a variety of campaigns and appeals.
Predictive models are designed to predict a specific behavior, such as responsiveness
of a population to direct mail or telemarketing appeals. Target Tags work by
dividing the overall population into groups ranked by relative response rates:
Scenario Builders
The Raiser’s
Target Tags
EdgeTM®
®
Predictive Modeling Services
for National
AuctionMaestro
ProOrganizations
Integration
Additional Modeling Services
Donor Conversion Models
These unique predictive scores are designed to “mine” the best prospects from multiple,
complex datasets accumulated from events, auctions, corporate promotions, Internet
responders, and other sources where direct mail responsiveness is unknown. Made
possible by our unique philanthropic database, donor conversion models separate
the “wheat from the chaff” so you can cost-effectively add thousands of new and
renewable contributors.
Target Analytics evaluates your complete donor transaction history along with prospect
files derived from your unique sources. Using our proprietary processes and databases,
each record on the prospect file is scored and returned to you with an easily selectable,
single-dimension value relative to other records on the file. You then test-mail samples
from each segment, identify cells that yield acceptable returns, and roll out the
campaign to all records in qualifying cells. Return on investment can be maximized by
increasing the contact frequency to the highest performing records.
Acquiring new contributors is more difficult and more expensive than ever. Target
Donor Conversion Tags effectively segment large prospect populations and
facilitate optimal contact frequency based on responsiveness. Target Analytics
delivers business intelligence you need to find responsive prospects already on your
file so you can mail efficiently with maximum returns.
Consulting Services
Learn to mail efficiently with maximum returns. Our staff of highly experienced
fundraisers and direct marketers will help you create a contact frequency strategy
that enables your organization to get more returns from less mail.
Target Analytics, a Blackbaud Company
get started today
For more information, please contact your Target Analytics representative or email
us at [email protected].
2000 Daniel Island Drive
Charleston, SC 29492
Toll-free: 800.443.9441
Fax: 843.216.6100
Email: [email protected]
www.blackbaud.com/TargetAnalytics
© June 2008