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FINALTERM EXAMINATION Fall 2009 IT430- E-Commerce Question No: 1 ( Marks: 1 ) - Please choose one At deposit stage, the serial number is ……………..by E-Cashbank ► Known ► Unknown ► Kept Secret ► Informed Question No: 2 ( Marks: 1 ) - Please choose one How many kinds of Web Portals are? ►3 ►2 ►5 ►6 Question No: 3 ( Marks: 1 ) - Please choose one Let us, suppose that you have hosted your e-commerce website, When you provide “opt-in e-mail” option to your customers on your website and customer opt for it , what does it mean to receive ? ► Information about product through advertisement ► Information about product through e-mail ► Information about services available on it ► Information about News through e-mail. Question No: 4 ( Marks: 1 ) - Please choose one Track the customers online and do personalization is only possible through which of the following file(s) analysis. ► log files ► cookie ► data mining ► log files and cookies. Question No: 5 ( Marks: 1 ) - Please choose one When customer life cycle is used to create different groups of customers, it is called? ► Targeting Customers ► Dynamic groups ► Customer Life Cycle Segmentation ► Group Development Question No: 6 ( Marks: 1 ) - Please choose one Network addresses 128--- 191 range belongs to which of the following class networks? ►A ►B ►C ►E Question No: 7 ( Marks: 1 ) - Please choose one Which one of following illustrates relationship between "<! -->" and // ? ► Closely related ► Hide the code ► Different ► Hide the tags Question No: 8 ( Marks: 1 ) - Please choose one Which of the following property falls in HTTP? ► Stateless ► Stateful ► Temporary ► All of these Question No: 9 ( Marks: 1 ) - Please choose one FSTC stands for: ► Financial Services Technology Consortium ► Financial Secrets Technology Consortium ► Final Security threats control ► First Service Technology Consortium Question No: 10 ( Marks: 1 ) - Please choose one Supply chain can be broken into three parts, that is ----------------- , ----------------------and -------------------- activities. ► Internal, external support ► Upstream, internal ,downstream ► Primary, Secondary ,R&D ► None of them Question No: 11 ( Marks: 1 ) - Please choose one The process of taking active role in working with suppliers to improve products and processes is called? ► Value chain management ► Supply chain management ► Supply chain management software ► Porter Model Question No: 12 ( Marks: 1 ) - Please choose one What is Ultimate consumer orientation? ► Primary objective of supply chain is to help each company to meet needs of the consumer at the end of supply chain. ► Secondary Primary objective of supply chain is to help each company to meet needs of the consumer at the end of supply chain. ► Supply chain is to help each company to meet needs of the supplier, seller and buyer at the end of supply chain. ► None of them Question No: 13 ( Marks: 1 ) - Please choose one Many search engines rank the site by using a program called ► Spider ► Scorpion ► Moon ► Cobweb Question No: 14 ( Marks: 1 ) - Please choose one E-commerce is a combination of three different areas of study, namely, --------, ---------------- and ---------------- ► Internal, external support, Support ► Technology, business and law/policy ► Primary, Secondary, R&D ► Sale, purchase, feed back Question No: 15 ( Marks: 1 ) - Please choose one In which type of data mining, Apriori algorithms is used? ► Classification ► Association ► Characterization ► Clustering Question No: 16 ( Marks: 1 ) - Please choose one EDI has the key feature(s) ► No paper work ► No human intervention ► Exchange of information takes place in seconds ► All of these Question No: 17 ( Marks: 1 ) - Please choose one Addresses are tied to the device itself and give no clue to it's location on a global scale. This is the characteristics of ► IP ► RIP ► MAC ► None of the given Question No: 18 ( Marks: 1 ) - Please choose one When two or more intranets are connected to each other they form a/an ------------- . ► intranet ► internet ► extranet ► VPN Question No: 19 ( Marks: 1 ) - Please choose one Which attribute can be used to make a region non-clickable? ► none of the given ► target ► alt ► nohref Question No: 20 ( Marks: 1 ) - Please choose one Which of the following payment mode does not require customer to pay interest to the bank on each transaction? ► Credit card ► Debit card ► Electronic check ► All of the above Question No: 21 ( Marks: 1 ) - Please choose one Cyber wallet can automatically assemble the correct payment and pay it too. ► True ► False Question No: 22 ( Marks: 1 ) - Please choose one SET doesn’t require special software on the client or merchant side. ► True ► False Question No: 23 ( Marks: 1 ) - Please choose one Which model allows the users to log-on on a website and assume the role of bidder or seller? ► Online Banking. ► Storefront Model. ► E-Learning. ► Auction Model. Question No: 24 ( Marks: 1 ) - Please choose one According to Michael Porter, “fabricating” is an example of primary activity in a strategic business unit. Identify the area in which this task is performed. ► Market and sell ► Deliver’ activities relate to storage ► Purchase materials and supplies ► Manufacture product or create service Question No: 25 ( Marks: 1 ) - Please choose one Civil law deals with the private rights of the parties, whereas the object of criminal law is to punish the wrong-doer. Is it? ► True ► False Question No: 26 ( Marks: 1 ) - Please choose one In the physical world three elements must be satisfied in order to make a valid contract, namely, offer, ---------------- and ---------► Acceptance and consideration ► Acceptance and Rejection ► Approval and consideration ► None Question No: 27 ( Marks: 1 ) - Please choose one In online environment acceptances may be issued by an imposter/cheater that has authority to bind the online business ► True ► False Question No: 28 ( Marks: 1 ) - Please choose one #00ff00 in HTML indicates ► Pure green color ► Pure blue color ► Pure red color ► Pure yellow color Question No: 29 ( Marks: 1 ) - Please choose one Virtual PIN Payment System requires both merchant and buyer to register with _______________. ► Auto Clearing House (ACH) ► First Virtual (FV) ► DSS (Digital Signature Standard) ► DES (Data Encryption Standard) Question No: 30 ( Marks: 1 ) - Please choose one Classification and Association belong to which of the following types of Data Mining? ► Selective ► Predictive ► Descriptive ► Additive Question No: 31 ( Marks: 1 ) What should be the length range in bits of a message digest? Question No: 32 ( Marks: 1 ) Just write down the name of Elements of Branding? Question No: 33 ( Marks: 2 ) What is civil law? Give precise answer. Question No: 34 ( Marks: 2 ) What do we mean by “Affiliation” between two parties? Explain shortly. Question No: 35 ( Marks: 3 ) What is concept of “fair use” in copyright law? Question No: 36 ( Marks: 3 ) Digital signatures are considered more reliable than paper signatures. Do you agree with this statement? Briefly justify your answer. 1+2 Question No: 37 ( Marks: 3 ) What is ERP? Briefly explain its use in an organization? Question No: 38 (1 + 2) ( Marks: 5 ) What do you perceive by Value Added Network? Explain its advantages too with reference to EDI. (2+3) Question No: 39 ( Marks: 5 ) What is ACH? What is its role in Virtual PIN system? Question No: 40 2+3 ( Marks: 10 ) What is data warehousing? What are its main tasks? What is its importance for an organization? Question No: 41 ( Marks: 10 ) Precisely explain the steps of “Knowledge discovery from database” in order of their occurrence. ANS: Knowledge discovery process include Data cleaning, Data selection, Data transformation, Data Mining, Data integration, Pattern evaluation & knowledge presentation.