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HBS’s Classics
List of Case Studies
Contents
Accounting ................................................................................................................................................... 2
Business and Government Relations ...................................................................................................... 4
Economics ................................................................................................................................................... 5
International Business ............................................................................................................................... 5
Entrepreneurship ........................................................................................................................................ 6
Finance ........................................................................................................................................................ 8
General Management .............................................................................................................................. 12
Human Resource Management ............................................................................................................. 14
Information Technology ........................................................................................................................... 15
Marketing ................................................................................................................................................... 16
Negotiation ................................................................................................................................................ 19
Operations Management......................................................................................................................... 20
Organizational Behavior .......................................................................................................................... 22
Service Management ............................................................................................................................... 24
Social Enterprise ...................................................................................................................................... 25
Strategy...................................................................................................................................................... 27
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Accounting
A Letter from Prison
by Eugene Soltes
Automation Consulting Services
by Robert L. Simons
Birch Paper Co.
by Neil E. Harlan
Boston Beer Co., Inc.
by Amy P. Hutton
Bridgeton Industries: Automotive Component & Fabrication Plant
by Robin Cooper
Bridging the GAAPs
by Gwen Yu
Chemalite, Inc.
by David A. Wilson
Citibank: Performance Evaluation
by Robert L. Simons
Classic Pen Co.: Developing an ABC Model
by Robert S. Kaplan
Codman & Shurtleff, Inc.: Planning and Control System
by Robert L. Simons
Dakota Office Products
by Robert S. Kaplan
Depreciation at Delta Air Lines and Singapore Airlines (A)
by William J. Bruns
Destin Brass Products Co.
by William J. Bruns
Enterprise Risk Management at Hydro One, Paper Case
by Anette Mikes
Esser & Ackermann at Mannesmann
by Henry B. Reiling
Financial Reporting Problems at Molex, Inc. (A)
by Paul M. Healy
Kanthal (A)
by Robert S. Kaplan
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Microsoft's Financial Reporting Strategy
by Dawn Matsumoto
Owens & Minor, Inc. (A)
by V.G. Narayanan
Performance Pay at Safelite Auto Glass (A)
by Brian J. Hall
Precision Worldwide, Inc.
by William J. Bruns
Prestige Telephone Co.
by William J. Bruns
Salem Telephone Co.
by William J. Bruns
Sears, Roebuck and Co. vs. Wal-Mart Stores, Inc.
by Gregory S. Miller, Christopher F. Noe
Seligram, Inc.: Electronic Testing Operations
by Robin Cooper
Statements of Cash Flows: Three Examples
by William J. Bruns
Store24
by V.G. Narayanan, Susan Kulp, Dennis Campbell
Super Project
by Richard F. Vancil
Superior Manufacturing Co.
by David F. Hawkins, James W Culliton
The IASB at a Crossroads: The Future of International Financial Reporting Standards
by Karthik Ramanna
Urban Water Partners (A)
by Karthik Ramanna, George Serafeim
Vyaderm Pharmaceuticals
by Robert L. Simons
Wilkerson Co.
by Robert S. Kaplan
Page 3 of 30
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Business and Government Relations
Acid Rain: The Southern Co. (A)
by Forest L. Reinhardt
Barack Obama and the Bush Tax Cuts (A)
by Matthew C. Weinzierl, Eric Werker
Botswana: A Diamond in the Rough
by Laura Alfaro, Debora L. Spar
Brazil Under Lula: Off the Yellow BRIC Road
by Aldo Musacchio
Caselets: Bribery and Extortion in International Business (Abridged)
by Louis T. Wells Jr.
China: To Float or Not to Float? (A)
by Laura Alfaro, Rafael Di Tella
Chiquita Brands International (A)
by Debora L. Spar
Colombia: Organizing for Competitiveness
by Michael E. Porter
Denmark: Globalization and the Welfare State
by Arthur A. Daemmrich
Dharavi: Developing Asia's Largest Slum (A)
by Lakshmi Iyer, John D. Macomber
European Union: The Road to Lisbon
by Gunnar Trumbull
Filling the Empty Quarter: Saudi Aramco and the World Oil Market
by Noel Maurer
Forever: De Beers and U.S. Antitrust Law
by Debora L. Spar
Hitting the Wall: Nike and International Labor Practices
by Debora L. Spar
India on the Move
by Richard H.K. Vietor
James Burke: A Career in American Business (A)
by Richard S. Tedlow
Journey to Sakhalin: Royal Dutch,Shell in Russia (A)
by Rawi Abdelal
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Life, Death, and Property Rights: The Pharmaceutical Industry Faces AIDS in Africa
by Debora L. Spar
Singapore Inc.
by Richard H.K. Vietor
Toys "R" Us Japan
by Debora L. Spar
U.S. Current Account Deficit
by Laura Alfaro, Rafael Di Tella
White Nights and Polar Lights: Investing in the Russian Oil Industry
by Debora L. Spar
Xerox and Fuji Xerox
by Benjamin Gomes-Casseres
Economics
Harmon Foods, Inc.
by William B. Whiston
Freemark Abbey Winery
by William S. Krasker
Merton Truck Co.
by Anirudh Dhebar
Cambridge Software Corp
by Anirudh Dhebar
International Business
The Euro in Crisis: Decision Time at the European Central Bank
by Gunnar Trumbull, Dante Roscini
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Entrepreneurship
Avid Radiopharmaceuticals and Lighthouse Capital Partners
by Matthew Rhodes-Kropf
Bill Gates and Steve Jobs
by Anthony J. Mayo
Challenges of Launching a Start-Up in China: Dorm99.com
by William C. Kirby, F. Warren McFarlan
Clocky: The Runaway Alarm Clock
by Elie Ofek
Design Thinking and Innovation at Apple
by Stefan Thomke
Heather Evans
by Howard H. Stevenson
How Venture Capitalists Evaluate Potential Venture Opportunities
by Michael J. Roberts
Howard Schultz and Starbucks Coffee Company
by Nancy F. Koehn
Icedelights
by Michael J. Roberts
Ingvar Kamprad and IKEA
by Christopher A. Bartlett
iZumi
by Robert F. Higgins
Johnsonville Sausage Co. (A)
by Michael J. Roberts
Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance
by Nancy F. Koehn
NanoGene Technologies, Inc.
by Linda A. Cyr, Michael J. Roberts
Nantucket Nectars
by Joseph B. Lassiter, William A. Sahlman
Negotiating Equity Splits at UpDown
by Noam Wasserman, Deepak Malhotra
Ockham Technologies: Living on the Razor's Edge
by Noam Wasserman
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Proteus Biomedical: Making Pigs Fly
by Richard G. Hamermesh
R&R
by Howard H. Stevenson
New! Video Short Available
Saffronart.com: Bidding for Success
by Mukti Khaire, R. Daniel Wadhwani
Sirtris Pharmaceuticals: Living Healthier, Longer
by Toby Stuart
TA Energy (Turkey): A Bundle of International Partnerships
by William Kerr, Daniel J. Isenberg
Term Sheet Negotiations for Trendsetter, Inc.
by Walter Kuemmerle
The Wright Brothers and Their Flying Machines
by Tom Nicholas
Vermeer Technologies (A): A Company Is Born
by Ashish Nanda
Walnut Venture Associates (A): RBS Group Investment Memorandum
by Michael J. Roberts
Zipcar: Refining the Business Model
by Myra M. Hart, Michael J. Roberts
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Finance
Acquisition of Consolidated Rail Corp. (A)
by Benjamin C. Esty
Acquisition of Consolidated Rail Corp. (B)
by Benjamin C. Esty
Airbus A3XX: Developing the World's Largest Commercial Jet (A)
by Benjamin C. Esty
Allston: Brand vs. Architecture
by Arthur I Segel, Andre F. Perold
American Chemical Corp.
by William E. Fruhan, John P. Goldsberry
American Home Products Corp.
by David W. Mullins
Arundel Partners: The Sequel Project
by Timothy A. Luehrman
AXA MONY
by Andre F. Perold, Lucy White
Bankruptcy and Restructuring at Marvel Entertainment Group
by Benjamin C. Esty
Belco Global Foods
by C. Fritz Foley
Beta Management Co.
by Michael E. Edleson
Butler Lumber Co.
by Thomas R. Piper
Cartwright Lumber Co.
by Thomas R. Piper
Citigroup 2007: Financial Reporting and Regulatory Capital
by Edward J. Riedl, Suraj Srinivasan
Clarkson Lumber Co.
by Thomas R. Piper
Cooper Industries, Inc.
by Thomas R. Piper
Cost of Capital at Ameritrade
by Erik Stafford, Mark L. Mitchell
Debt Policy at UST, Inc.
Page 8 of 30
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by Mark L. Mitchell
Dell's Working Capital
by Richard S. Ruback
Diageo plc
by George Chacko, Peter Tufano
Dimensional Fund Advisers--2002
by Lauren H. Cohen
Dividend Policy at FPL Group, Inc. (A)
by Benjamin C. Esty
Dividend Policy at Linear Technology
by Malcolm P. Baker, Alison Berkley Wagonfeld
E.I. du Pont de Nemours & Co.: Titanium Dioxide
by W. Carl Kester, Robert R. Glauber, David W. Mullins
Equity International: The Second Act
by Nicolas P. Retsinas, Ben Creo
Framedia (A)
by Li Jin
Globalizing the Cost of Capital and Capital Budgeting at AES
by Mihir A. Desai
Google and Earnings Guidance
by Francois Brochet
Gulf Oil Corp.--Takeover
by Kevin F. Rock
Hedging Currency Risks at AIFS
by Mihir A. Desai
Intel Corp.--1992
by Kenneth A. Froot
Interco
by Scott P. Mason
Investment Analysis and Lockheed Tri Star
by Michael E. Edleson
Kohler Co. (A)
by Belen Villalonga
Marriott Corp.: The Cost of Capital
by Richard S. Ruback
Marriott Corp.: The Cost of Capital (Abridged)
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by Richard S. Ruback
Martingale Asset Management LP in 2008, 130,30 Funds, and a Low-Volatility Strategy
by Luis M. Viceira
Massey-Ferguson Ltd.--1980
by Carliss Y. Baldwin, Scott P. Mason
MCI Communications Corp.--1983
by Bruce C. Greenwald, Wilda L. White
Merck & Co.: Evaluating a Drug Licensing Opportunity
by Richard S. Ruback
MW Petroleum Corp. (A)
by Timothy A. Luehrman, Peter Tufano
Netscape's Initial Public Offering
by W. Carl Kester
Ocean Carriers
by Erik Stafford
Opportunity Partners
by Robin Greenwood
Petrolera Zuata, Petrozuata C.A.
by Benjamin C. Esty
Pinkerton (A)
by Scott P. Mason
PlanetTran
by Lauren H. Cohen, Christopher Malloy
Play Time Toy Co.
by Thomas R. Piper
Radio One, Inc.
by Richard S. Ruback
RJR Nabisco
by Richard S. Ruback
Roche's Acquisition of Genentech
by Carliss Y. Baldwin, Bo Becker
Rosetree Mortgage Opportunity Fund
by Victoria Ivashina, Andre F. Perold
Sampa Video, Inc.
by Gregor Andrade
Seagate Technology Buyout
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by Gregor Andrade, Todd Pulvino, Stuart C. Gilson
Sealed Air Corp.'s Leveraged Recapitalization (A)
by Karen H. Wruck
Shenzhen Development Bank
by Li Jin, Yuhai Xuan
SKS Microfinance
by Shawn Cole
Subprime Meltdown: American Housing and Global Financial Turmoil
by Julio J. Rotemberg
The Tip of the Iceberg: JP Morgan and Bear Stearns (A)
by Daniel B. Bergstresser, Clayton Rose
Tottenham Hotspur plc
by Joshua D Coval, Lauren H. Cohen, Christopher Malloy
Toy World, Inc.
by W. Carl Kester
Vereinigung Hamburger Schiffsmakler und Schiffsagenten e.V. (VHSS): Valuing Ships
by Benjamin C. Esty, Albert Sheen
Vodafone AirTouch's Bid for Mannesmann
by Simi Kedia
Walt Disney Co.'s Yen Financing
by W. Carl Kester
Warburg Pincus and emgs: The IPO Decision (A)
by G. Felda Hardymon
Yale University Investments Office: August 2006
by Josh Lerner
Page 11 of 30
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General Management
Newly added to the collection.
1366 Technologies
by Joseph B. Lassiter, Ramana Nanda
3M Optical Systems: Managing Corporate Entrepreneurship
by Christopher A. Bartlett
BAE Automated Systems (A): Denver International Airport Baggage-Handling System
by Lynda M. Applegate
Banco Compartamos: Life after the IPO
by Michael Chu
Bank of America Acquires Merrill Lynch (A)
by Robert C. Pozen
Body Shop International
by Christopher A. Bartlett
BRL Hardy: Globalizing an Australian Wine Company
by Christopher A. Bartlett
Children's Hospital and Clinics (A)
by Amy C. Edmondson, Michael Roberto
New! Video Short Available
EMI and the CT Scanner (A)
by Christopher A. Bartlett
EMI and the CT Scanner (B)
by Christopher A. Bartlett
GE's Talent Machine: The Making of a CEO
by Christopher A. Bartlett
Global Wine War 2009: New World versus Old
by Christopher A. Bartlett
Honda (A)
by Evelyn T. Christiansen
INSEAD
by Srikant M. Datar, David A. Garvin
Johnson & Johnson (A)
by Francis J. Aguilar
Jollibee Foods Corp. (A): International Expansion
by Christopher A. Bartlett
Leaders Who Make a Difference: Sam Palmisano's Smarter IBM: Day 1
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by Joseph L. Bower
Lincoln Electric Co.
by Norman A. Berg
New! Video Short Available
Lincoln Electric: Venturing Abroad
by Christopher A. Bartlett
McKinsey & Co.: Managing Knowledge and Learning
by Christopher A. Bartlett
New! Video Short Available
Microsoft: Competing on Talent (A)
by Christopher A. Bartlett
P&G Japan: The SK-II Globalization Project
by Christopher A. Bartlett
Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center (A)
by David A. Garvin, Michael Roberto
Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center (Multimedia Case)
by David A. Garvin, Michael Roberto
Publicis Groupe 2009: Toward a Digital Transformation
by Rosabeth Moss Kanter
Say on Pay
by Jay W. Lorsch, V.G. Narayanan
Silvio Napoli at Schindler India (A)
by Michael Y. Yoshino, Christopher A. Bartlett
Spain: Can the House Resist the Storm?
by Diego Comin
TD Canada Trust (A): The Green and the Red
by Dennis Campbell
Volkswagen of America: Managing IT Priorities
by Robert D. Austin
Wanxiang Group: A Chinese Company's Global Strategy
by F. Warren McFarlan, Regina Abrami, William C. Kirby
What Happened at Citigroup? (A)
by Clayton Rose
Youth Villages
by Allen Grossman
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Human Resource Management
Newly added to the collection.
Appex Corp.
by Nitin Nohria
Arck Systems
by Ian I. Larkin
Black Caucus Groups at Xerox Corp. (A)
by Raymond A. Friedman
Cirque du Soleil
by Thomas J. DeLong
John Smithers at Sigtek
by Todd D. Jick
Merck & Co., Inc. (A)
by Kevin J. Murphy
Merck & Co., Inc. (B)
by Kevin J. Murphy
Nordstrom: Dissension in the Ranks? (A)
by Robert L. Simons
Otis Elevator: Accelerating Business Transformation with IT
by F. Warren McFarlan
People Express (A)
by Leonard A. Schlesinger
People Express Airlines: Rise and Decline
by Michael Beer
New! Video Short Available
Portman Hotel Co.
by Charles C. Heckscher
Recruitment of a Star
by Boris Groysberg
SG Cowen: New Recruits
by Thomas J. DeLong
United Parcel Service (A)
by Jeffrey A. Sonnenfeld
Visionary Design Systems: Are Incentives Enough?
by George P. Baker
Webster Industries (A)
by R. Roosevelt Thomas Jr.
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Information Technology
Adobe Systems, Inc.
by Mary Tripsas
AtekPC Project Management Office
by F. Warren McFarlan
CareGroup
F. Warren McFarlan, Robert D. Austin
Cathay Pacific: Doing More with Less
by F. Warren McFarlan
Charles Schwab Corp. (A)
by F. Warren McFarlan, Nicole Tempest
Cisco Systems Architecture: ERP and Web-enabled IT
by Richard L. Nolan, Kelley Porter, Christina Akers
Cisco Systems, Inc.: Implementing ERP
by Robert D. Austin, Richard L. Nolan, Mark Cotteleer
GE's Two-Decade Transformation: Jack Welch's Leadership
by Christopher A. Bartlett
Harley-Davidson Motor Co.: Enterprise Software Selection
by Robert D. Austin
iPremier (A): Denial of Service Attack (Graphic Novel Version)
by Robert D. Austin
Li & Fung: Internet Issues (A)
by F. Warren McFarlan
Mrs. Fields Cookies
by James I. Cash Jr.
Prediction Markets at Google
by Peter A. Coles, Karim R. Lakhani, Andrew McAfee
Providian Trust: Tradition and Technology (A)
by F. Warren McFarlan
Royal Caribbean Cruises Ltd.
by F. Warren McFarlan
Tale of Two Airlines in the Network Age: Or Why the Spirit of King George III Is Alive and Well
by F. Warren McFarlan
Wyndham International: Fostering High-Touch with High-Tech
by Lynda M. Applegate
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Marketing
Newly added to the collection.
Aqualisa Quartz: Simply a Better Shower
by Youngme Moon
New! Video Short Available
Aravind Eye Hospital, Madurai, India: In Service for Sight
by V. Kasturi Rangan
Bank of America: Mobile Banking
by Sunil Gupta
Barco Projection Systems (A): Worldwide Niche Marketing
by Rowland T. Moriarty
Biopure Corp.
by John T. Gourville
Birth of the Swatch
by Youngme Moon
Black & Decker Corp. (A): Power Tools Division
by Robert J. Dolan
BMWFilms
by Youngme Moon
Brita Products Co.
by John A. Deighton
Callaway Golf Co.
by Rajiv Lal
Calyx & Corolla
by Walter J. Salmon
Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign
by John A. Quelch
Citibank: Launching the Credit Card in Asia Pacific (A)
by V. Kasturi Rangan
Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not?
by Charles King, Das Narayandas
Colgate-Palmolive Co.: The Precision Toothbrush
by John A. Quelch
Communispace
by Anat Keinan
Cumberland Metal Industries: Engineered Products Division--1980
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by Benson P. Shapiro
Dominion Motors & Controls Ltd.
by E. Raymond Corey
Dove: Evolution of a Brand
by John A. Deighton
New! Video Short Available
Eastman Kodak Co.: Funtime Film
by Robert J. Dolan
elBulli: The Taste of Innovation
by Michael I. Norton
Emotiv Systems, Inc.: It's the Thoughts that Count
by Elie Ofek, Jason Riis
Gillette Indonesia
by John A. Quelch
Goodyear: The Aquatred Launch
by John A. Quelch
Harrah's Entertainment, Inc.
by Rajiv Lal
New! Video Short Available
Heineken N.V.: Global Branding and Advertising
by John A. Quelch
Hilton HHonors Worldwide: Loyalty Wars
by John A. Deighton
HubSpot: Inbound Marketing and Web 2.0
by Thomas J. Steenburgh
IKEA Invades America
by Youngme Moon
Inside Intel Inside
by Youngme Moon
Kingsford Charcoal
by Das Narayandas
KONE: The MonoSpace Launch in Germany
by Das Narayandas
Marketing at The Vanguard Group
by John A. Quelch, Carin-Isabel Knoop
New! Video Short Available
Marvel Enterprises, Inc.
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by Anita Elberse
Medicines Co.
by John T. Gourville
Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)
by V. Kasturi Rangan
Optical Distortion, Inc. (A)
by Darral G. Clarke
Polyphonic HMI: Mixing Music and Math
by Anita Elberse
Real Madrid Club de Futbol
by John A. Quelch, Carin-Isabel Knoop
Rohm and Haas (A): New Product Marketing Strategy
by V. Kasturi Rangan
Samsung Electronics Co.: Global Marketing Operations
by John A. Quelch
Sealed Air Corp.
by Robert J. Dolan
Snapple
by John A. Deighton
New! Video Short Available
Starbucks: Delivering Customer Service
by John A. Quelch, Youngme Moon
New! Video Short Available
Steinway & Sons: Buying a Legend (A)
by John T. Gourville, Joseph B. Lassiter
Terror at the Taj Bombay: Customer-Centric Leadership, Multimedia Case
by Rohit Deshpande
TiVo
by Luc Wathieu
Tweeter etc.
by John T. Gourville, George Wu
UnME Jeans: Branding in Web 2.0
by Thomas J. Steenburgh
XM Satellite Radio (A)
by David B. Godes, Elie Ofek
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Negotiation
Newly added to the collection.
American Airlines, Inc.: Revenue Management
by Adam M. Brandenburger, Anirudh S. Dhebar
Beauregard Textile Co.
by Francis J. Aguilar
C.K. Coolidge, Inc. (A)
by John S. Hammond
Catawba Industrial Co.
by Francis J. Aguilar
Charles River Jazz Festival
by George Wu
Colonial Broadcasting Co.
by George Wu
Confederated Pulp & Paper
by David E. Bell
Dave Armstrong (A)
by George Wu
Deworming Kenya: Translating Research into Action (A)
by Nava Ashraf
Frasier (A)
by Guhan Subramanian
L.L. Bean, Inc.: Item Forecasting and Inventory Management
by Arthur Schleifer
Luna Pen (A)
by Michael A. Wheeler, Kathleen L. McGinn
Luna Pen (B)
by Michael A. Wheeler, Kathleen L. McGinn
Marsh & McLennan (A)
by Paul A. Vatter, Howard W. Pifer
Sunk Costs: The Plan to Dump the Brent Spar (A)
by Michael D. Watkins
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Operations Management
Newly added to the collection.
American Connector Co. (A)
by Gary P. Pisano
Barilla SpA (A)
by Janice H. Hammond
Business Intelligence Software at SYSCO
by Andrew McAfee
Commercializing an MRI Breakthrough
by Lee Fleming
Cradle-to-Cradle Design at Herman Miller: Moving Toward Environmental Sustainability
by Deishin Lee
Deutsche Allgemeinversicherung
by David M. Upton
Donner Co.
by Roy D. Shapiro
Enterprise IT at Cisco (2004)
by Andrew McAfee,F. Warren McFarlan
Flextronics International, Ltd.
by Robert S. Huckman, Gary P. Pisano
Ford Motor Co.: Supply Chain Strategy
by Robert D. Austin
Genzyme Center (A)
by Michael W. Toffel
Hank Kolb, Director, Quality Assurance
by Frank S. Leonard
Hewlett-Packard: The Flight of the Kittyhawk (A)
by Clayton M. Christensen
Innovation at 3M Corp. (A)
by Stefan Thomke
IPremier Co. (A): Denial of Service Attack
by Robert D. Austin
ITC eChoupal Initiative
by David M. Upton
Kristen's Cookie Co. (A)
by Roger E. Bohn
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Le Petit Chef
by Alan MacCormack, Sandra J. Sucher
Managing Innovation at Nypro, Inc. (A)
by Clayton M. Christensen
Manzana Insurance: Fruitvale Branch (Abridged)
by Steven C. Wheelwright
National Cranberry Cooperative
by Jeffrey G. Miller, R. Paul Olsen
National Cranberry Cooperative, 1996
by Roy D. Shapiro
Pharmacy Service Improvement at CVS (A)
by Andrew McAfee
RFID at the METRO Group
by Zeynep Ton
Southwest Airlines in Baltimore
by Rogelio Oliva, Jody Hoffer Gittell
Sport Obermeyer Ltd.
by Janice H. Hammond, Ananth Raman
Store24 (A): Managing Employee Retention
by Frances X. Frei
Toyota Motor Manufacturing, U.S.A., Inc.
by Kazuhiro Mishina
Virginia Mason Medical Center
by Richard Bohmer
We've Got Rhythm! Medtronic Corp.'s Cardiac Pacemaker Business
by Clayton M. Christensen
Zara: IT for Fast Fashion
by Andrew McAfee
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Organizational Behavior
Newly added to the collection.
Army Crew Team
by Scott A. Snook, Jeffrey T. Polzer
Charlotte Beers at Ogilvy & Mather Worldwide (A)
by Herminia M. Ibarra
China Environment Fund: Doing Well by Doing Good
by Christopher Marquis
Coach K: A Matter of the Heart
by Scott A. Snook, Leslie A. Perlow
Coach Knight: The Will to Win
by Scott A. Snook, Leslie A. Perlow
Columbia's Final Mission (Multimedia Case)
by Michael Roberto, Amy C. Edmondson, Richard Bohmer
Congressional Candidate Dan Silver and KNP Communications
by Amy J.C. Cuddy
Corporate Solutions at Jones Lang LaSalle (2001)
by Ranjay Gulati
Donna Dubinsky and Apple Computer, Inc. (A)
by Todd D. Jick
Eden McCallum: A Network-Based Consulting Firm (A)
by Heidi K. Gardner, Robert G. Eccles
Erik Peterson (A)
by John J. Gabarro
Firmwide 360-degree Performance Evaluation Process at Morgan Stanley
by M. Diane Burton
Harrah's Entertainment, Inc.: Rewarding Our People
by Thomas J. DeLong
Heidi Roizen
by Kathleen L. McGinn
Henry Tam and the MGI Team
by Jeffrey T. Polzer
Karen Leary (A)
by Linda A. Hill
Leadership, Culture, and Transition at lululemon, Multimedia Case
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by Michael L. Tushman
Leading Change at Simmons (A)
by Tiziana Casciaro, Amy C. Edmondson
Leslie Brinkman at Versutia Capital
by Julie Battilana, Robert S. Kaplan
Lisa Benton (A)
by Linda A. Hill
Managing a Global Team: Greg James at Sun Microsystems, Inc. (A)
by Tsedal Neeley, Thomas J. DeLong
Managing Creativity at Shanghai Tang
by Roy Y. J. Chua, Robert G. Eccles
Managing Diversity at Cityside Financial Services
by Robin J. Ely
Managing Xerox's Multinational Development Center (Abridged)
by Herminia M. Ibarra
Mina O'Reilly at Logan Airport's TSA
by Michel Anteby
Mount Everest--1996
by Michael Roberto
Peter Browning and Continental White Cap (A)
by Todd D. Jick
Richard Grasso and the NYSE, Inc. (A)
by William W. George
Rob Parson at Morgan Stanley (A)
by M. Diane Burton
Taran Swan at Nickelodeon Latin America (A)
by Linda A. Hill
The Rise of President Barack Hussein Obama
by David A. Thomas, Laura Morgan Roberts
UBS and Climate Change--Warming Up to Global Action?
by Felix Oberholzer-Gee, Forest L. Reinhardt
Wolfgang Keller at Konigsbrau-TAK (A)
by John J. Gabarro
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Service Management
Benihana of Tokyo
by W. Earl Sasser
Commerce Bank
by Frances X. Frei
Cultivating Capabilities to Innovate: Booz.Allen & Hamilton
by Clayton M. Christensen
eBay (A): The Customer Marketplace
by Frances X. Frei
Euro Disney: The First 100 Days
by Gary W. Loveman, Leonard A. Schlesinger
Four Seasons Goes to Paris: "53 Properties, 24 Countries, 1 Philosophy"
by Roger Hallowell, Carin-Isabel Knoop
Four Seasons Hotels and Resorts
by Roger Hallowell
Innovation at Progressive (A): Pay-As-You-Go Insurance
by Frances X. Frei
Intermountain Health Care
by Richard Bohmer, Amy C. Edmondson
JetBlue Airways: Starting from Scratch
by Jody Hoffer Gittell
Laura Ashley and Federal Express Strategic Alliance
by Gary W. Loveman
NYPD New
by James L. Heskett
Pilgrim Bank (A): Customer Profitability
by Frances X. Frei
Rapid Rewards at Southwest Airlines
by Frances X. Frei
Ritz-Carlton Hotel Co.
by Sandra J. Sucher
Shouldice Hospital Ltd.
by James L. Heskett
Southwest Airlines 2002: An Industry Under Siege
by James L. Heskett
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Social Enterprise
Newly added to the collection.
Accounting Fraud at WorldCom
by Robert S. Kaplan
Analyst's Dilemma (A)
by Joseph L. Badaracco Jr.
Ann Hopkins (A)
by Joseph L. Badaracco Jr.
Conflict on a Trading Floor (A)
by Joseph L. Badaracco Jr.
IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A)
by Christopher A. Bartlett
Jensen Shoes: Jane Kravitz's Story
by Mary Gentile
Jensen Shoes: Lyndon Brook's Story
by Mary Gentile
Kathryn McNeil (A)
by Joseph L. Badaracco Jr.
Levi Strauss & Co.: Global Sourcing (A)
by Lynn Sharp Paine
Marriott Corp. (A)
by Lynn Sharp Paine
Martha McCaskey
by Bart J. Van Dissel, Joshua D. Margolis
Merck Sharp & Dohme Argentina, Inc. (A)
by Lynn Sharp Paine
Peter Green's First Day
by John B. Matthews Jr.
PSI India--Will Balbir Pasha Help Fight AIDS? (A)
by Elie Ofek
Royal Dutch,Shell in Nigeria (A)
by Lynn Sharp Paine, Mihnea C. Moldoveanu
Sears Auto Centers (A) (Abridged)
by Lynn Sharp Paine
Starbucks and Conservation International
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by James E. Austin
New! Video Short Available
Sustainable Development at Shell (A)
by Jane Wei-Skillern
The Robin Hood Foundation
by Alnoor Ebrahim
Timberland: Commerce and Justice
by James E. Austin, Herman B. Leonard
Page 26 of 30
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Strategy
Newly added to the collection.
Adolph Coors in the Brewing Industry
by Pankaj Ghemawat
Airborne Express
by Jan W. Rivkin
Alibaba Group
by Julie M. Wulf
Apple Computer, 2002
by David B. Yoffie
Apple Computer, 2006
by David B. Yoffie
Apple Inc., 2008
by David B. Yoffie
Apple Inc. in 2010
by David B. Yoffie
Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (A)
by Adam M. Brandenburger
BMG Entertainment
by Jan W. Rivkin
New! Video Short Available
British Satellite Broadcasting versus Sky Television
by Pankaj Ghemawat
Carnival Cruise Lines
by Lynda M. Applegate
Cola Wars Continue: Coke and Pepsi in 2006
by David B. Yoffie
Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century
by David B. Yoffie
Cooper Industries' Corporate Strategy (A)
by David J. Collis
Crown Cork & Seal in 1989
by Stephen P. Bradley
Curled Metal Inc.--Engineered Products Division
by Benson P. Shapiro, Frank V. Cespedes
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Delta Air Lines (A): The Low-Cost Carrier Threat
by Jan W. Rivkin
Dogfight over Europe: Ryanair (A)
by Jan W. Rivkin
Ducati
by Giovanni Gavetti
Edward Jones in 2006: Confronting Success
by David J. Collis
eHarmony
by Mikolaj Jan Piskorski, Hanna Halaburda
Finland and Nokia: Creating the World's Most Competitive Economy
by Michael E. Porter
General Electric Medical Systems--2002
by Tarun Khanna
GE's Growth Strategy: The Immelt Initiative
by Christopher A. Bartlett
Globalization of CEMEX
by Pankaj Ghemawat
Google Inc.
by Benjamin Edelman, Thomas Eisenmann
Gucci Group N.V. (A)
by David B. Yoffie
Haier: Taking a Chinese Company Global
by Krishna G. Palepu, Tarun Khanna
Harley-Davidson: Preparing for the Next Century
by Richard L. Nolan
HTC Corp. in 2009
by David B. Yoffie
Husky Injection Molding Systems
by Jan W. Rivkin
Ice-Fili
by Michael G. Rukstad
Intel Corp.--1968-2003
by Ramon Casadesus - Masanell, David B. Yoffie
Kodak and the Digital Revolution (A)
by Giovanni Gavetti, Rebecca Henderson
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Leadership Online (A): Barnes & Noble vs. Amazon.com
by Pankaj Ghemawat
Lincoln Electric
by Jordan I. Siegel
LinkedIn Corp., 2008
by David B. Yoffie
L'Oreal and the Globalization of American Beauty
by Geoffrey G. Jones
Matching Dell
by Jan W. Rivkin, Michael E. Porter
Microsoft's Search
by Jan W. Rivkin, Eric J. Van Den Steen
Netflix
by Willy Shih, Stephen P. Kaufman
Newell Co.: Corporate Strategy
by Cynthia A. Montgomery
News Corp.
by Bharat N. Anand
Nucor at a Crossroads
by Pankaj Ghemawat
New! Video Short Available
PepsiCo's Restaurants
by Cynthia A. Montgomery
Philips versus Matsushita: The Competitive Battle Continues
by Christopher A. Bartlett
Power Play (A): Nintendo in 8-bit Video Games
by Adam M. Brandenburger
Procter & Gamble: Organization 2005 (A)
by Mikolaj Jan Piskorski
Ready-to-Eat Breakfast Cereal Industry in 1994 (A)
by Kenneth S. Corts
Responding to the Wii?
by Andrei Hagiu, Hanna Halaburda
Robert Mondavi and the Wine Industry
by Michael Roberto
Strategic Outsourcing at Bharti Airtel Ltd.
by V.G. Narayanan, F. Asis Martinez-Jerez
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Sunrise Medical, Inc.'s Wheelchair Products
by Anita M. McGahan
The Walt Disney Company and Pixar, Inc.: To Acquire or Not to Acquire?
by Alcacer J, David J. Collis
TiVo 2007: DVRs and Beyond
by David B. Yoffie
Toyota Motor Corp.: Launching Prius
by Forest L. Reinhardt, Dennis Yao
Wal-Mart Stores' Discount Operations
by Pankaj Ghemawat
Wal-Mart Stores, Inc.
by Stephen P. Bradley, Pankaj Ghemawat
Wal-Mart, 2005
by David B. Yoffie
Wal-Mart, 2007
by David B. Yoffie
Walt Disney Co.: The Entertainment King
by Michael G. Rukstad, David J. Collis
WellPoint, Inc.
by Regina E. Herzlinger
Whole Foods Market, Inc.
by John R. Wells
ZARA: Fast Fashion
by Pankaj Ghemawat
Zespri
by Jose B. Alvarez
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