Download Gray White Professional Strategic Marketing Presentation

STRATEGIC
MARKETING
MANAGEMENT
Independent work
Xakimov Diyorbek
WHAT IS STRATEGIC
MARKETING
MANAGEMENT?
Strategic marketing management is the process of
implementing your business' mission through
specific and strategic processes to maximize your
current marketing plan.
STRATEGIC
MARKETING
MANAGEMENT IS
THE PLANNED
PROCESS TO
define a company’s business, mission, and goals
identify and frame organizational opportunities
formulate product-market strategies
budget marketing, financial, and production
resources
develop reformulation
THE HISTORY
Strategic Marketing Management has
evolved from time to time
Brief description
Brief description
Long-range planning
Brief description
Strategic planning
Brief description
Strategic planning
Brief description
Strategic marketing management
STRATEGIC
MARKETING
MANAGEMENT
2 prominent examples
APPLE
The “Apple” name and logo
TESLA
Electric cars
STRATEGIC
MARKETING
MANAGEMENT
Bennefit
A better understanding of the
market
Helps identify the strategic
direction
Can have a big payoff
STRATEGIC
MARKETING
MANAGEMENT
Disadvantages
Budget vs. cost
Somewhat highly timeconsuming
Unfortunately may not pay off
The Question
IS STRATEGIC
MARKETING
MANAGEMENT THE
RIGHT ONE FOR
YOUR
ORGANIZATION?
SIMPLE ANSWER:
If your organization or your team is
eager to fight against the negatives to
pursue the positives, then yes, it may
work.
However, do not ignore the abovementioned drawbacks while doing so.
RELATED FAQS
What is the role of strategic
management in marketing?
Brief explanation
What are the fundamentals of strategic
marketing management?
Brief explanation
What is an error analysis in strategic
marketing management?
Brief explanation
We love to talk about marketing and
strategic marketing.
ALSO, WE WOULD LIKE TO
RECEIVE ANY FEEDBACK OR EVEN
QUESTIONS, AS WELL AS FURTHER
PRESENTATIONS.
OUR CONTACT INFO :
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