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STRATEGIC MARKETING MANAGEMENT Independent work Xakimov Diyorbek WHAT IS STRATEGIC MARKETING MANAGEMENT? Strategic marketing management is the process of implementing your business' mission through specific and strategic processes to maximize your current marketing plan. STRATEGIC MARKETING MANAGEMENT IS THE PLANNED PROCESS TO define a company’s business, mission, and goals identify and frame organizational opportunities formulate product-market strategies budget marketing, financial, and production resources develop reformulation THE HISTORY Strategic Marketing Management has evolved from time to time Brief description Brief description Long-range planning Brief description Strategic planning Brief description Strategic planning Brief description Strategic marketing management STRATEGIC MARKETING MANAGEMENT 2 prominent examples APPLE The “Apple” name and logo TESLA Electric cars STRATEGIC MARKETING MANAGEMENT Bennefit A better understanding of the market Helps identify the strategic direction Can have a big payoff STRATEGIC MARKETING MANAGEMENT Disadvantages Budget vs. cost Somewhat highly timeconsuming Unfortunately may not pay off The Question IS STRATEGIC MARKETING MANAGEMENT THE RIGHT ONE FOR YOUR ORGANIZATION? SIMPLE ANSWER: If your organization or your team is eager to fight against the negatives to pursue the positives, then yes, it may work. However, do not ignore the abovementioned drawbacks while doing so. RELATED FAQS What is the role of strategic management in marketing? Brief explanation What are the fundamentals of strategic marketing management? Brief explanation What is an error analysis in strategic marketing management? Brief explanation We love to talk about marketing and strategic marketing. ALSO, WE WOULD LIKE TO RECEIVE ANY FEEDBACK OR EVEN QUESTIONS, AS WELL AS FURTHER PRESENTATIONS. OUR CONTACT INFO : [email protected]