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Identifying Bias Find TWO commercials/advertisements on YouTube (including the urls) that you will analyze using the following questions: 1. https://www.youtube.com/watch?v=WA4dDs0T7sM 2. https://www.youtube.com/watch?v=G69tAdQ_3Gk TARGET AUDIENCE 1. Who is this advertisement trying to reach? Describe the people you think would be most likely to buy this product. ● The first advertisement is trying to reach everyone, especially teenagers, adults and young adults. People, who enjoy sports, regardless of age, race, gender, disabilities, etc, would be willing to buy this product. ● The second advertisement is trying to reach kids, adults, teens, and old people. Animal lovers would be most likely to but this product because of the adorable Hounds they used in this video. MESSAGE 2. What does this advertisement tell you about the product? ● The first advertisement gives a message of athletes coming together to combat world issues such as racism, sexism and discrimination of any sort. ● The second advertisement just tells me that the product is delicious and worth consuming. 3. What does it infer about that product? (Remember Infer means something that is not stated, but you can logically explain based on the information provided or your own observation. ● The advertisement infers that the products bring unity and that if you can breath/ have a body then you are an athlete. ● The advertisement humorous visuals infer that ketchup ad mustard deserve to be on hotdogs because hotdogs want ketchup. 4. Complete this sentence with as many answers as you can: If I buy this product… ● If I buy this product, it means I support the message behind the advertisement which I believe is mainly positive. ● If I buy this product, I am helping sales. 5. Does it mention both good and bad things about this product? If yes, tell what is good and what is bad. If not, which part does it tell and why does it only give part of the information? ● The ad does not mention the bad things about the product. It only shows the good side because they are obviously trying to garner praise online as well as increase their sales. ● Heinz does not mention the bad things about their product either. Increase in sales would be a reason for this. PERSUASIVE APPEAL 6. How does this message convince you to do something? ● The message conveyed convinces me to buy the product because of the inclusivity being shown in the advertisement. The advertisement was very diverse. ● The Heinz advertisement made me want to get a dog. The sight of dogs running toward their owners in hot dog costumes was captivating. 7. What part of this advertisement attracts your attention? Describe the advertisement using as many adjectives as you can. ● The part where it highlights the impact of the pandemic on sports attracted my attention. The first advertisement was wholesome, highly influential, exceptional and thoughtful. ● The part of advertisement attracted my attention was the dogs running to their owners. It attracted my attention because it made me realize that those dogs knew their respective owners. It was captivating, funny and poignant. 8. What part of the advertisement do you like best? Why? ● My favourite part was the part were the ad’s narrator said, “"Because when we're doubted, we'll play as one. When we're held back, we'll go farther, and harder. If we're not taken seriously, we'll prove that wrong. And if we don't fit the sport, we'll change the sport." while showing stunning visuals of famous women in the various sports. ● I think the visuals were fun, but my favourite part was the part was the music.