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IB BUSINESS MANAGEMENT Unit 3/Section 3.2 Costs and Revenues 3.2 COSTS AND REVENUES ON COMPLETING THIS CHAPTER YOU SHOULD BE ABLE TO Explain the different types of costs, using examples. Comment on the meaning of the term revenue and, using examples, suggest various revenue streams available to organizations. COST, REVENUE, PROFIT 1. Cost refers to the total expenditure incurred by a business in order to run its operations. 2. Revenue is a measure of the money generated from the sale of goods and services. 3. Profit is calculated by finding our the difference between revenues and costs. TYPES OF COSTS Fixed costs do not change with the amount of goods or services produced. Related to time Examples: Monthly rent, insurance and salaries Variable costs change with the amount of goods or services produced. Related to activity Examples: Raw materials, sales commissions, packaging and wages TC ( Total Costs) = TFC ( Total Fixed Costs) + TVC ( Total Variable Costs) TYPES OF COSTS Direct costs can be identified with the production of specific goods or services. Examples: Cost of raw materials, labor, packaging, electricity to run machines Indirect costs are shared and cannot be easily identified with the production of specific goods or services. Examples: Rent, office worker salaries, legal expenses, advertising, insurance Notes: Fixed cost category is similar to Indirect, and variable cost is similar to Direct. Semi-variable costs remain fixed for a given level of production, after which they become variable. Example: Overtime made for working extra hours Which would you choose? Fixed/Variable Costs Rent Cost of materials used in making a washing machine Electricity used to cook fast food Fixed Variable Variable Which would you choose? Direct/Indirect Costs A hamburger in a fast food restaurant: the cost of the meat A farm: the purchase of a tractor Servicing a car in a garage: the labor cost of the mechanic A supermarket: promotional expenditure The business studies department: the salary of the business studies teacher Direct Indirect Direct Indirect Direct TOTAL REVENUE Total Revenue is the total amount of money a firm receives from its sales. Total Revenue = price per unit x quantity sold TR = P x Q Example: If a toy-producing firm charges $8 per toy and sells 200.000 toys a month, then its total revenue for the month will be ($8 x 200.000) $1.600.000. REVENUE “STREAMS” A firm’s revenue is obtained not only from its trading activities. Examples of other revenue streams: Rental income - renting part of a factory to another firm Sale of fixed assets - selling old buildings or machinery Dividends - firms have investments in other companies Interest on deposits Donations Grants and subsidies from government IB BUSINESS MANAGEMENT Unit 3/Section 3.3 Break-even analysis 3.3 BREAK-EVEN ANALYSIS ON COMPLETING THIS CHAPTER YOU SHOULD BE ABLE TO Distinguish between contribution per unit and total contribution. Draw a break-even chart and calculate the break-even quantity profit and margin of safety. Calculate target profit output, target profit and target price. Analyse the effects of changes in price or cost on break-even quantity profit and margin of safety, using graphical and quantitative methods. Examine the benefits and limitations of break-even analysis. CONTRIBUTION Can be used in calculating how many products need to be sold in order to cover a firm’s costs. 1. Contribution per unit = price per unit – variable cost per unit 2. Total contribution = total revenue – total variable cost 3. Total contribution = contribution per unit x number of units sold 4. Profit = total contribution – total fixed assets IN CLASS – EXERCISE OXFORD PG 180 BREAK-EVEN POINT Where the total costs equal the total revenue. At this point a business will neither make a profit nor a loss. BREAK-EVEN CHART Graphical method that measures the value of a firm’s costs and revenues against a given level of output sales or units of production. Follow my simple instructions, and you’ll be alright Money Label the x axis output i.e. sales/units, and the y axis cost or revenue, i.e. $ money OUTPUT Money Fixed cost (FC) is always a horizontal line because it doesn’t change as output increases Fixed Costs OUTPUT Money With no units of output there will be no variable costs (VC). The higher the units produced the higher the variable costs Variable costs Fixed costs 1000 OUTPUT Money Draw a line parallel to the variable cost line, that starts where the FC line does Total costs Variable costs Fixed costs OUTPUT With no output sold there will not be revenue. Therefore the Total Revenue line begins from the origin (zero) Money Total Revenue Total costs Variable costs Fixed costs 1000 OUTPUT Where the revenue and total cost lines cross is the break even point Money Total Revenue Break even point Total costs Variable costs Fixed costs Break even quantity 1000 OUTPUT PROFIT The positive difference between total revenue and total costs. The left of the break-even point shows the loss, whereas the right of this point shows the profit Money Total Revenue Break even point Profit Total costs Loss Variable costs Fixed costs Break even quantity 1000 OUTPUT Profit per unit is Money the VERTICAL distance between the Total Revenue and TC lines Total Revenue profit Total Costs Variable Costs Fixed Costs OUTPUT MARGIN OF SAFETY A measure of the difference between the break-even level of output and the actual (current) level of output. The greater the difference between the break-even quantity and the sales levels, the greater the safety net or the safer a firm will be in its profit earnings. Margin of safety = current output – break-even output Money Total Revenue Margin of safety is the difference between current output, and the break- even point Total costs Variable costs Fixed costs Margin of safety Breakeven point Current OUTPUT output IN CLASS – EXERCISE OXFORD PG 182 CALCULATING BREAK-EVEN QUANTITY 1. Using contribution per unit Break-even quantity = fixed costs/ contribution per unit 2. Using total costs= total revenue method Total Revenue ( TR) = Total Costs (TC) P x Q = TFC + TVC PROFIT OR LOSS Profit = Total Revenue (TR) – Total Costs (TC) Profit = (P x Q) - (TFC + TVC) TARGET PROFIT OUTPUT The level of output that is needed to earn a specified amount of profit. Target profit output = fixed costs + target profit contribution per unit Target profit output = fixed costs + target profit (target price per unit – variable cost per unit) BREAK-EVEN REVENUE It is the revenue required to cover both the fixed and variable costs in order for a firm to break even. At this point the break-even revenue is equal to the break-even costs. Break-even Revenue = fixed costs contribution per unit x price per unit IN CLASS – EXERCISE OXFORD PG 186 EFFECTS OF CHANGES IN PRICE OR COSTS IN CLASS – EXERCISE OXFORD PG 188 IN CLASS – EXERCISE OXFORD PG 188 BENEFITS AND LIMITATIONS OF THE BREAK-EVEN ANALYSIS Benefits: Easy visual analysis At a glance Formulae friendly Easy to compare changes Strategic decision-making tool Limitations: Assumes all output produced is sold, with no stock Assumes all revenue and cost lines are linear no discounts No semi-variable costs Relies on accuracy and quality of data IN CLASS – EXERCISE OXFORD PG 190