Download Australia`s Northern Territory

Australia’s
Northern Territory
strategic market for tourism
investment, with a long established reputation as an
iconic tourism destination and its geographic location, on the
doorstep to Asia, the fastest growing outbound travel
Australia’s Northern Territory is a
market in the world. The Northern Territory is experiencing
solid growth in visitor numbers
and a strong performing
economy.
Iconic Tourism Destinations
Darwin Waterfront
The Northern Territory has a strong, vibrant and
multi-faceted economy and a long established
reputation as a unique tourism destination centred
around its extraordinary natural landscapes and
rich aboriginal culture.
The capital city of Darwin, situated on the doorstep to Asia,
is Australia’s second fastest growing capital city. Darwin is
home to a state of the art convention centre, casino, some
4500 accommodation rooms, numerous attractions and an
award winning international airport. Just a two hour drive from
Darwin is the internationally renowned Kakadu National Park,
World Heritage listed for both its unique natural environment
and its living aboriginal culture.
Yulara
GOVE
JABIRU
\\
Anzac Hill, Alice Springs
At the physical heart of Australia and framed by the
picturesque MacDonnell Ranges is Alice Springs, a modern
town with a convention centre, casino and 1400 hotel rooms;
just three hours flying time from most major ports. West of
Alice Springs, and directly accessible by air through the resort
town of Yulara, is undoubtedly Australia’s most famous icon
Uluru (Ayers Rock).
Northern Territory Tourism Regions
Industry Highlights
ECONOMY
WORTH OF
LARGEST
EMPLOYING
VISITOR ECONOMY
INDUSTRY
$1.6b
11.5% OR
15,200
PEOPLE
DEMAND
TOTAL GROSS VALUE ADDED
SPEND IN THE NT
8
5.0%
INCREASE
ON PREVIOUS
YEAR
NIGHTS
SUPPLY - ACCOMMODATION
4,549 ROOMS
$181 $124
AVERAGE
REVENUE PER
AVAILABLE ROOM
TRIP SPEND
$1,253
SEASONAL MOVEMENT OF OCCUPANCY RATES
66%
1,388 ROOMS
$116 $70
AVERAGE
ROOM RATE
8,448
ROOMS
ALICE SPRINGS
70%
54%
June Quarter 2015
55%
March Quarter 2015
ROOM RATE
55%
68%
AVERAGE
DARWIN
DARWIN ALICE SPRINGS
December Quarter 2014
66%
HIGHER THAN NATIONAL
RATE OF 2.6%
LENGTH OF STAY
BILLION
TOTAL VISITOR
84%
3. 6% PER ANNUM
AV ERAGE ANNUAL
GROWTH RATE
AVERAGE
$1.98
September Quarter 2014
DAE
FIVE YEAR
OUTLOOK
IN THE NT
2014/15
REVENUE PER
AVAILABLE ROOM
DARWIN
SUPPLY - AVIATION
1.48m
*
ALICE SPRINGS
INBOUND AIRLINE SEATS
Sources:
Economy: Tourism Research Australia State Tourism Satellite Accounts 2013-14 and
Deloitte Access Economics September Outlook – Department of Treasury and Finance.
Demand: Tourism Research Australia National Visitor Survey and International Visitor
Survey results; Year Ending December 2015
458,500
233,000
ULURU (AYERS ROCK)
Supply - Accommodation: Australian Bureau of Statistics’ Survey of Tourist Accommodation Year Ending June 2015; Catalogue number 86350do008 - Tourism Accommodation
Small Area Data Northern Territory.
* Darwin domestic, regional and international. International capacity is an estimate derived
by Tourism NT based on (a) Seats available exclusively to Darwin and half the seats
operated through Darwin.
Supply – Aviation: Bureau of Infrastructure, Transport and Regional Economics Aviation
Statistics; Year Ending December 2015.
Freepik www.flaticon.com CC By 3.0
Why invest?
Australia’s Northern Territory is a strategic market
for tourism investment, with its long established
reputation as a global tourism destination and
its geographic location on the doorstep to Asia,
the fastest growing outbound travel market in the
world. The Northern Territory is experiencing
solid growth in visitor numbers and a strong
performing economy.
The Northern Territory is poised for growth with
incoming investment accelerating the potential
of the region. Investing now provides a strategic
opportunity to position your business in the
Northern Territory and ride the wave of prosperity.
Proximity to Asia is the Northern Territory’s
advantage
The Northern Territory holds an enviable location
as Australia’s Gateway to Asia. Darwin is closer to
Asia than any other capital city in Australia, within
fourhoursbyflight:
•
•
To the north - 8 capital cities, 36 major trading
ports, 69 international airports, and 485
million people – just over 20 times Australia’s
population.
To the south - 6 mainland capital cities, 20 major
trading ports, 23 international airports, and just
under 23 million people
In order to promote private sector participation in the
major infrastructure required to develop the north of
Australia the Australian Government has announced a
$5 billion Northern Australia Infrastructure Facility.
Thisinitiativedemonstratesasignificantcommitmentto
build Australia’s north, and importantly, will boost major
infrastructureprojectdevelopmentsthatwillhaveflowon
benefitstothetourismsector.
Strong Economy
The Northern Territory has been enjoying a period of
strong economic growth, outperforming the nation across
most economic indicators. The tourism sector has seen
significantinvestmentinrecentyearsandtheTerritory’s
superior economic performance has assisted to diversify
the travel market, particularly in Darwin, which receives
robust corporate travel and business events visitation,
alongside the traditional leisure market.
The future outlook is strong with Deloitte Access
Economics estimating that the Northern Territory economy
will grow by an average of 3.3 per cent per annum over the
fiveyearsto2019-20,higherthanthenationalaverage.
Future outlook for the NT 2015-16 to 2019-20
Northern Territory
Australia
4.0
3.3
2.6
2.9
With more than half the world’s middle class
predicted to come from Asia by 2020, the Northern
Territory’s proximity provides a key competitive
advantage.
1.6
1.5
Australian Government’s commitment to
developing Northern Australia
Northern Australia’s economic development is a
priority for the Australian Government who see it
as vital to the nation’s economic future, long-term
security and regional engagement.
GDP/GSP
Growth %
Private
Consumption %
Deloitte Access Economics Outlook March 2015
Population
Growth %
Open for Investment
Investment Services
The Northern Territory provides unlimited
opportunity for investors to develop, expand and
acquire tourism assets:
Tourism NT provides the following services free
of charge:
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•
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vastareasoflandavailableforgreenfield
development in prime locations in CBD and
coastal areas
opportunities to invest in short-term
accommodation, luxury lodges, camping facilities,
and resorts
exceptional natural landscapes and a rich cultural
heritage from which to build experiential nature
based accommodation, immersive tourism
attractions and experiences, adventure tourism,
wildlife tourism and wellness retreats
opportunities for public-private partnership in
transport infrastructure projects, including airports,
cruise terminals and roads.
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research data and market insights (where
available) to support the development of your
business or project
introductions to relevant agencies across
the Northern Territory Government to aid the
approval processes for your project
access to networks to suit your business
requirements
advice on grants and support programs to assist
your business
coordination of site inspections
feedback on development proposals and high
level advice on the strategic direction of tourism
in the NT to enable you to align your investment
aspirations.
Contact
Daryl Hudson
Tourism Investment Attraction
T +61 8 8999 6020
M +61 437 992 343
E [email protected]
www.tourismnt.com.au
Tourism NT
GPO Box 1155
Darwin NT 0801