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Website Analysis reports What it tells you Report name Technical Website Audit SEO Analysis Rank Tracking Overview Competitor Rank Overview Competitor Ranking by Search Engine Competitor link profile Linking Domains Backlinks My Most Linked Pages Toxic Backlinks Social Citations Competitor Social Citations Social Traffic A comprehensive report on technical errors such as broken links and anchors, server issues and page-not-found issues Site usability checks – slow page response times, missing images, inaccessible pages Tips and hints on how to fix each issue Critical SEO issues SEO issues you should consider fixing and how to fix them What you’re doing right for SEO A brief overview of specific keywords and their position on the Google.co.za results pages for your website only. Where you and your competitors rank on the keywords you’ve chosen How many top positions you and your competitors’ keywords hold on the search engine results page Compares the ranking of your website on Google.co.za for specified keywords against that of your competitors for the same keywords. Compares your website with your competitors’ sites according using: Domain Trust Flow – How trustworthy your website is (0 = can’t be trusted; 100 = trust with your life). This score is based on the quality of backlinks pointing to your domain. If there are authoritative, trustworthy backlinks to your site, the score will be higher. Domain Citation Flow – A score out of 100 that shows how Google.co.za rates the links pointing to your site. The more good links that point to your site, the more influential it will be. A high score is likely to result in a higher ranking. Moz Page Authority – A score out of 100 that helps predict how well a webpage is likely to rank in Google.co.za’s search results Moz Domain Authority – A score out of 100 that predicts how well a website will perform in search engines. Total Backlinks – The total number of links pointing to your website. Linking Domains – The number of other domains that link to your website. Linking IP Addresses – The number of unique IP addresses linking to your website. If there are numerous backlinks pointing to your site from a limited number of IP addresses, this may be considered as spam by major search engines. Lists the domains that link to your website and shows their Alexa Traffic Rank – the number of links pointing to their site and the number of toxic links, if any. Lists the web pages that link to your website and shows their link text and link status Lists the pages of your website that have inbound links and shows the number of juicy and toxic links, the number of linking domains, pages and images Lists the low-quality links pointing to your website Shows the progress of social activity that backlinks to your website on major social networks Compares the success of your social media strategy for Facebook, Google+ and Twitter with that of your competitors Shows the progress of social activity that backlinks to your landing pages on major social networks