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Website Analysis reports
What it tells you
Report name

Technical Website Audit
SEO Analysis
Rank Tracking Overview
Competitor Rank
Overview
Competitor Ranking by
Search Engine
Competitor link profile
Linking Domains
Backlinks
My Most Linked Pages
Toxic Backlinks
Social Citations
Competitor Social
Citations
Social Traffic

A comprehensive report on technical errors such as broken links and anchors,
server issues and page-not-found issues
Site usability checks – slow page response times, missing images, inaccessible
pages
Tips and hints on how to fix each issue



Critical SEO issues
SEO issues you should consider fixing and how to fix them
What you’re doing right for SEO

A brief overview of specific keywords and their position on the Google.co.za
results pages for your website only.


Where you and your competitors rank on the keywords you’ve chosen
How many top positions you and your competitors’ keywords hold on the search
engine results page


Compares the ranking of your website on Google.co.za for specified keywords
against that of your competitors for the same keywords.
Compares your website with your competitors’ sites according using:
 Domain Trust Flow – How trustworthy your website is (0 = can’t be trusted; 100
= trust with your life). This score is based on the quality of backlinks pointing to
your domain. If there are authoritative, trustworthy backlinks to your site, the
score will be higher.
 Domain Citation Flow – A score out of 100 that shows how Google.co.za rates
the links pointing to your site. The more good links that point to your site, the
more influential it will be. A high score is likely to result in a higher ranking.
 Moz Page Authority – A score out of 100 that helps predict how well a webpage
is likely to rank in Google.co.za’s search results
 Moz Domain Authority – A score out of 100 that predicts how well a website will
perform in search engines.
 Total Backlinks – The total number of links pointing to your website.
 Linking Domains – The number of other domains that link to your website.
 Linking IP Addresses – The number of unique IP addresses linking to your
website. If there are numerous backlinks pointing to your site from a limited
number of IP addresses, this may be considered as spam by major search
engines.
Lists the domains that link to your website and shows their Alexa Traffic Rank – the
number of links pointing to their site and the number of toxic links, if any.
Lists the web pages that link to your website and shows their link text and link status
Lists the pages of your website that have inbound links and shows the number of
juicy and toxic links, the number of linking domains, pages and images
Lists the low-quality links pointing to your website
Shows the progress of social activity that backlinks to your website on major social
networks
Compares the success of your social media strategy for Facebook, Google+ and
Twitter with that of your competitors
Shows the progress of social activity that backlinks to your landing pages on major
social networks