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Tourism – Delivering on Potential Evolution of Shangri-La in Sri Lanka Key Criteria Asset Opportunity Land & Asset Value Economic Growth Tourism contribution to GDP. Low cost of construction. Government / Culture & Stability Economic Outlook & GDP forecast Political Outlook Stable transition of power. Ease to do business with. Tourism Potential Investment Tax Incentives and competitiveness Land Opportunities. Tourism zones. Tourism Growth. West to East. Human Resources ability to get professionals on the ground. Flights / Air Access & Infrastructure. Tourism investment attractive to high quality brands. Brand Awareness Brand suitability. China Market potential. PR Effect – positive / negative. Potential Issues Human Resources Issues / Challenges. Monetary Financial Issues. Service / Reputation. Unique Potential of Shangri-La Sites in Sri Lanka Shangri-La’s Hambantota Resort & Spa First major international hotel to access Southern Coast. First Class Airport. Potential of Highway Access. 145 acre land site hotel with complete facilities, golf, families, recreational. Shangri-La Hotel Colombo First major international chain to open in several years. Multi purpose site with hotel / retail and apartments. Superb location – in early and able to build brand before entry of other major brands. Synergy with Hambantota city and resort. Shangri-La Hambantota Shangri-La Colombo Future Challenges to Fulfill Our Potential 1. 2. 3. 4. 5. 6. 7. 8. Tourism, Infrastructure & Logistics Bandaranaike (CMB) airport terminal facilities – expansion needs. Utilisation plans for the Mattala (HRI International airport. Development and implementation of an aggressive plan for Sri Lanka. Development of purpose built cruise infrastructure at multiple Sri Lankan ports. Development of a modern Convention & Exhibition to rival other regional destinations – Phuket, Doha, Brisbane. Upgrade completion of the Southern Highway to Mattala. Incentives that encourage more international accommodation brands to invest in Sri Lanka. Improvement of public transportation in metro-Colombo. Product / Promotion 1. 2. 3. 4. 5. 6. The ETA Tourist and Business visa solution is fantastic. Costs to be comparable to competing destinations. Consumption taxes are already significantly higher than most competing destinations. Sri Lanka is blessed with 8 UNESCO World Heritage sites. Tour operator / travel agent models may need to adapt. The Chinese tourist is delivering much needed occupancy to Sri Lanka. Retail – need to attract brand names. Consumer – Unmet Needs 1. 2. 3. 4. Security – to keep a continual focus. Entertainment / recreation – outdoor opportunities – Singapore. Luxury – move to a higher yielding market – service needs. Dining – recognize brands to be allowed access. Service/Human Capital 1. 2. 3. 4. Development of Sri Lanka – Hotel Schools, overseas experience. Professional expertise and guidance – VISA’s. Incentives for training. International brand standards and higher yielding markets. ස්තුතියි.