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‫המחלקה למדע המדינה‬
‫המגמה לתקשורת‬
‫גישות ותיאוריות בתקשורת ‪71-970-01‬‬
‫קורס חובה לתואר שני‪ ,‬סמסטר א'‪ 1 ,‬ש"ש‬
‫תש"ע‬
‫פרופ' איתן גלבוע‬
‫שעות קבלה‪ :‬לפי תיאום טלפוני עם מזכירות תקשורת‬
‫משרד‪ :‬בנין ‪ ,109‬המגמה לתקשורת‪.‬‬
‫דוא"ל‪[email protected] :‬‬
‫טל‪03-531-7174 :‬‬
‫מטרות הקורס‬
‫הקורס מיועד להקנות ידע ושליטה בגישות ותיאוריות קלאסיות ומודרניות בתקשורת המונים ובעיתונאות‪ .‬הוא מקנה‬
‫יכולת להעריך מחקרים בתקשורת‪ ,‬בעיקר בתקשורת פוליטית‪ ,‬ולקבוע את טיבם ואיכותם באמצעות בחינה מעמיקה‬
‫של סוגיות אפיסטמולוגיות‪ ,‬תיאורטיות ומתודולוגיות‪ .‬הקורס יתבסס על קריאת חומר ביבליוגרפי שעוסק בסוגיות הללו‬
‫ועל ישומו למחקרים ספציפיים‪ .‬הקורס יכלול הדגמות של עימותים בין מדענים על תאוריות ומתודולוגיות כמו מסגור‬
‫(‪ ,)Framing‬קטלוג (‪ )Indexing‬ואפקט הסי‪.‬אן‪.‬אן‪.)CNN Effect( .‬‬
‫חובות‬
‫א‪ .‬הופעה סדירה לשיעורים והשתתפות פעילה בדיונים‪.‬‬
‫ב‪ .‬קריאת חומר ביבליוגרפי חובה (מסומן בכוכבית) לקראת השיעורים והשתתפות בדיונים‪.‬‬
‫ג‪ .‬ניתוח פריט ביבליוגרפי אחד מקריאת הרשות באנגלית בלבד והצגתו בכיתה לפי תכנית הקורס‪ .‬בניתוח יש‬
‫להתייחס למטרת המחקר‪ ,‬שיטות‪ ,‬ראיות‪ ,‬מסקנות והערכה‪.‬‬
‫ד‪ .‬עבודה על אחד מנושאי הקורס או כתיבת חוות דעת על עבודה שהוגשה לפרסום‪ .‬בחירת הנושא והגישה טעונים‬
‫אישור המרצה‪ .‬בחירת הנושא תעשה לכל המאוחר עד השבוע השמיני של הקורס‪ .‬ניתן לבחור נושא באמצעות מסר‬
‫למרצה בדוא"ל‪ .‬לא יאושרו שתי עבודות על אותו נושא‪ ,‬לפיכך כל הקודם זוכה‪.‬‬
‫היקף העבודה‪ 3 :‬עמודים (‪ 1500‬מילים)‪.‬‬
‫העבודה תוגש במהלך הקורס או לכל המאוחר בשיעור האחרון‪ .‬את העבודה יש להדפיס בשני עותקים‪ ,‬אחד יוגש‬
‫למרצה והשני ישמר בידי הסטודנט‪.‬‬
‫חישוב הציון‬
‫השתתפות פעילה‬
‫פריט ביבליוגרפי‬
‫עבודה‬
‫מבחן‬
‫‪10%‬‬
‫‪20%‬‬
‫‪30%‬‬
‫‪40%‬‬
‫תכנית הקורס ורשימה ביבליוגרפית‬
‫גישות ותאוריות בתקשורת‬
‫‪*McQuail, D. (2000). McQuail’s mass communication theory. London: Sage, ch.3.‬‬
‫שמור מדעי המדינה לפי ‪MAC-QUA‬‬
‫‪Windahl, S., Signitzer, B., & Olson, J. (2008). using communication theory: an introduction to‬‬
‫‪planned communication. London: Sage.‬‬
‫אין‬
‫‪Salwen, M., & Stacks, D. (Eds.). (2008). An integrated approach to communication theory and‬‬
‫‪research. London: Routledge.‬‬
‫אין‬
‫‪Shoemaker, P., Tankard, J., & Lasorsa, D. (2004). How to build social science theories. London:‬‬
‫‪Sage.‬‬
‫אין‬
‫‪1‬‬
71-970-01 ‫ גישות ותיאוריות בתקשורת‬/ ‫פרופ' גלבוע איתן‬
Craig, T. (1999). Communication theory as a field. Communication Theory, 9, 119-161.
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)556759( AND ‫שמור מדעי המדינה לפי‬
‫ מחקר השוואתי‬:‫תקשורת ומשטרים‬
*Hallin, D., & Mancini, P. (2004). Dimensions and models in comparing media systems. Paper
presented to the 2004 annual convention of the International Communication Association,
New Orleans, May 27-31.
‫לבדוק עם המרצה‬
Hallin, D., & Mancini, P. (2004). Comparing media systems: Three models of media and politics.
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‫אין‬
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‫אין‬
Esser, F., & Pfetsch, B. (Eds.). (2004). Comparing political communication: Theories, cases, and
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‫אין‬
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302.23 MAS 2006 (001157702)
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320.014 HAN 2004 ) 001127018)
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‫אין‬
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Strömbäck, J. & Dimitrova, D. (2006). Political and media systems matter a comparison of election
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Unavailable
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070.1 SIE f ) 000227772)
‫תקשורת‬-‫יחסי ממשל‬
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(000536968) MED ‫שמור מדעי המדינה לפי‬
Zaller, J. (2001). A Theory of media politics: How the interests of politicians, journalists, and
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‫אין‬
Foyle, D. (1999). Counting the public in: Presidents, public opinion, and foreign policy.
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327.73 FOY (468888)
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Manufacturing Consent
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‫אין‬
Lovaas, S. (2008). Manufacturing consent in democratic South Africa: Application of the
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‫אין‬
3
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Reta, M.C. (2002). Effects of ambiguous policies on media coverage of foreign conflicts: The cases
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Indexing
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Bennett, L.W., Lawrence, R., and Livingston, S. (2006). None dare call it torture: Indexing and the
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467–485.
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The CNN Effect
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71-970-01 ‫ גישות ותיאוריות בתקשורת‬/ ‫פרופ' גלבוע איתן‬
Gilboa, E. (2005). Global communication and foreign policy: Debating the CNN effect. International
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‫אין‬
Bahador, B. (2007). The CNN effect in action. How the news media pushed the West toward war in
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‫אין‬
Potter, D., & Van Belle, D. (2009). News coverage and Japanese foreign disaster aid: A
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Groshek, J. (2008). Homogenous agendas, disparate frames: CNN and CNN International
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Gate-Keeping, Indexing and the CNN Effect
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Media Effects
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Agenda-setting
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‫אין‬
McCombs, M. (1997). Building consensus: The news media’s agenda-setting role. Political
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Carroll, C.E., & McCombs, M. (2003). Agenda-setting effects of business news on the public's
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McCombs, M. (1992). Explorers and surveyors: Expanding strategies for agenda-setting research.
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Dearing, J.W. & Rogers, E. (1996). Agenda setting. Thousand Oaks, CA: Sage.
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Framing
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Special issue on framing published in Journal of Communication, 57, (March, 2007).
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Pippa, N., Montague, K., & Just, M. (2003). Framing terrorism: The news media, the government
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‫אין‬
Tankard, J. (2003). The empirical approach to the study of media framing. In S. Reese, O. Gandy,
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Priming
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EJournal
Convergence or Divergence?
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302.23 FRA 2003 (000568600)
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EJournal
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71-970-01 ‫ גישות ותיאוריות בתקשורת‬/ ‫פרופ' גלבוע איתן‬
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302.23 FRA 2003 (000568600)
‫עיצוב דעת קהל‬
General
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‫אין‬
Baum, M. & Potter, P. (2008). The relationships between mass media, public opinion, and foreign
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EJournal
Spiral of Silence
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‫אין‬
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‫אין‬
9
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Rally-Round-the Flag
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‫אין‬
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‫אין‬
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Journal
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‫אין‬
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‫ גישות נורמטיביות וממצאים אמפיריים‬:‫תפקדי העיתונאים בחברה‬
‫ העין השביעית‬.‫ העיתונאים הישראלים מעניקים ציון נמוך לתפקוד התקשורת הישראלית‬.)2003( .‫ א‬,‫ לביו‬,.‫ י‬,‫*צפתי‬
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.‫ בבל‬:‫ תל אביב‬.)41 -11 '‫ על הטלוויזיה (עמ‬.)1999( .‫ פ‬,‫בורדייה‬
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‫לבדוק עם המרצה‬
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71-970-01 ‫ גישות ותיאוריות בתקשורת‬/ ‫פרופ' גלבוע איתן‬
Wahl-Jorgensen, K., & Hanitzsch, T. (Eds.). (2008). The handbook of journalism studies. London:
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‫אין‬
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‫אין‬
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‫הטיה בתקשורת‬
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‫אין‬
Falk, E. (2007). Women for president: Media bias in eight campaigns. Champaign, IL: University of
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‫אין‬
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(001071795 )1-27‫תדפיס לעמודים‬
(001071796).239-262‫תדפיס לעמודים‬
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‫אין‬
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71-970-01 ‫ גישות ותיאוריות בתקשורת‬/ ‫פרופ' גלבוע איתן‬
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EJournal
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