Download Measuring Success

Measuring Success
Non-Financial Metrics
Dashboard
Blog
•Strength
•Sentiment
•Passion
•Reach
•Unique Visitors
•Time Spent on
Page
•Sharing
•Click through
to video
Twitter
LinkedIn
•Followers
•Retweets
•Twitter Likes
•No of
Connections
•Measurement
of Group
Interaction
Measuring Success
Financial Metrics
Frequency, Reach and Yield
Event Specific Metrics :
• No of Participants Overall
• No of New Participants
• Cost
Organization Wide Metrics:
• No of Events per member
• No of Professional Memberships
• No of Regional Memberships
Measuring Success
Mapping
Non-Financial Data to
Financial Data
 Establish
a base line
 Look for change/delta after events and
social media campaigns
 Consider what other factors could be
influencing change
 Rethink Social Media that does not
correlate positively with financial data