Download What is propaganda and how does it influence?

EQ: What is propaganda
and how does it influence?
The deliberate attempt to
influence a mass audience to act
or think a certain way. Usually
the term is associated with
intent to deceive.
Because
it has its roots in the
connections in your brain.
Certain
images, colors, and words
have emotions connected to them.
 Denotative
– the “dictionary definition” of
word.
 Connotative
– the “implied” meaning of the
word. Usually based on emotional and
personal responses to a word or image.
Literal Word
A bird
Green
Red
White
Blue
Baby/Child
What does it imply, it’s
connotation?
Freedom
No
limits
Peace
Fragility
Innocence
A
new beginning
Foolishness
Naive
The future
Hope
 Energy,
war, danger,
strength, power,
love, passion,
courage
 High visibility and
energy
 Enhances
metabolism,
increases respiration
and blood pressure
 Nature
 Growth,
harmony,
fertility, freshness
 Restful
and calming
 Stability,
 Wealth
endurance
= money
 Tranquility/calmness
 Sincerity and
 Intellect,
piety
precision
 Cleanliness
 Masculine
 Suppresses
appetite
 Light,
goodness,
innocence, purity
 Safety,
cleanliness, and
sterility
 Simplicity
Uses commonly
held, but
oversimplified or unfair images of a
group to make a point, that usually is
not even true. Often useful in swaying
uneducated audiences.
Ex:
These foreigners who come here and
take all our jobs and suck dry all the social
benefits of our democratic system.

Plays on a listener's fears. The message
says: if you don’t do a certain thing (or if
you don’t think in a certain way)
something that you fear very much will
happen.

Ex: If you don’t get this security system for
your house, then you are sure to get
robbed.

Derogatory language or words that carry a
negative connotation when describing an
enemy. Name calling can arouse prejudice
among the public by labeling the target
something that the public dislikes.

Ex: Political Cartoons making fun of
Obama/Romney.

Calling people “Commies”

All human beings need food, drink, clothing and
shelter in order to survive. We also have emotional
needs: We need to be loved and cared for, to have
meaningful work, to have a sense of dignity and
self worth. A person is bribed or tempted by
appealing to their human needs/desires.

Ex: Cosmetic company using sex appeal to sell
their product.
This
technique makes one feel sorry for
someone, or a group, that doesn’t have
what they need/want.
Ex:
Showing photographs of the
tsunami in Japan to influence people to
give to charity.
 Certain words arouse such
strong
emotional responses that they are
called loaded words because they
are loaded with emotion.
 EX:
peace, patriotism, and morale


Using a confusing message to make a
consumer unsure or not understand so
they give in or buy product.
Ex: "Are your children in danger?"
 We commonly hear announcements that "bad
chemicals" or "known carcinogens" are out
there, without objective data to clarify
whether the type, amount, and location of the
substance could actually hurt anyone
 When a
message is “drummed” into a
listener’s consciousness, it tends to be
remembered.
 Ex:
When looking at a target commercial
you might see the red bulls -eye symbol
repeated all over everything.

Just as there are loaded words, certain
images are loaded with powerful
emotional associations. These images
tend to make us “feel good.” In the
same manner , words that are opposite
can make us feel bad.

Ex: Uncle Sam

Since most people like to be a part of the
crowd, the propagandist can win over many
followers if he/she can convince their
listeners that everyone else is following a
certain trend.

Ex: Everyone else has an I-pod so I need one
too.

Someone gives their word that a product
or idea works. Often it’s a famous,
respected person.

Ex: When celebrities endorse products…
for instance Athletes and Wheates or
Actresses with Covergirl make up.

9 out of 10 dentist recommend this
toothpaste.
A
“catchy” slogan is more easily
remembered than an
complicated and perhaps more
accurate explanation.
Ex:
Sleep Country U.S.A….

A propagandist can convince people that he is one
of the “plain folks” who is one of the common
citizens rather than a leader who is not a part of
the general group.

The people will believe that since the propagandist
claims to be one of them, he/she is trustworthy
and has their best interest at heart.

Ex: Sarah Palin’s reality tv show, Alaska.
Mitt Romney working with children
Hilary Clinton helping a dog shelter
View
the short Levi’s commercial
and place an * next to each
propaganda technique that you
see being used.
Be ready
to share out! 
http://www.youtube.com/watch?v=FdW1C
jbCNxw&feature=player_embedded#at=
32
 is a device
by which the propagandist carries
over the authority and prestige of something
we respect to something he would have us
accept.
 Ex: “The American pioneers worked hard
because they cared about the future. If you
care about the future of your family, then
see your agent at Pioneer Insurance.”
 Select an
ad that you can explain the
propaganda technique being used.
 Tear the ad
out.
 Write down
at least two techniques and
be ready to share out!