Download Director of Admissions St. Mark`s Episcopal Church and School is

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project

Document related concepts

Marketing plan wikipedia , lookup

Integrated marketing communications wikipedia , lookup

Internal communications wikipedia , lookup

Transcript
Director of Admissions
St. Mark’s Episcopal Church and School is seeking a qualified Director of Admissions
and Financial Aid. This position functions as the key person responsible for new student
recruitment and evaluation of candidates for the admissions department. The Director
works closely with all constituents of the school to assure a successful new student
recruitment, retention, and admissions operation. Other responsibilities include
managing the school website and other social media platforms, managing the
admissions and marketing budgets, coordinating applicant testing, tracking student
attrition and retention rates, and ability to communicate and collaborate with all
members of the school community. Also serves as the Director of Financial Aid for
those qualified students needing financial assistance. This position reports directly to
the Head of School.
Essential Functions
• Develops and implements a strategy for admissions, including long- and shortterm enrollment objectives and an annual action plan to meet admission and
retention goals for approval by the Head of School.
• Identifies enrollment needs, manages reenrollment and retention of current
families, and identifies strategic enrollment opportunities.
• Develops and implements an admissions process and the annual admissions
calendar that support the school’s mission and development goals.
• Oversees and refines the admissions process and systems, including outreach to
potential families; develops and maintains relationships with applicant families
throughout the admissions process and the management of the retention of
current families.
• Coordinates the creation and review of all admissions-related materials and
other media, including the admissions content on the school’s website, to
support admission goals and promote the school.
• Works with the Communications department to create a communications plan
utilizing the most effective media to reach prospective applicants and employ
effective marketing.
• Establishes strong relationships with potential and current parents, staff, and
faculty of the school.
• Cultivates and builds on existing relationships with local preschools and feeder
schools and community organizations to promote admissions.
 Supervises admission associate, creates the departmental budget, and works
collaboratively as required with other departments in the school, including the
Business Office and the Communications Office, as well as the Administrative
Team.
• Maintains admissions and enrollment statistics and provides regular updates to
the Head of School and Board of Trustees on key admissions metrics.
• Coordinates and facilitates the financial aid committee process, including
developing policies that will support the school’s mission to maintain a socioeconomically diverse population.
• Ensures that statistical reports are provided as required.
• Plans and participates in recruitment events, including open houses and other
outreach opportunities.
•
Represents St. Mark’s at conferences, fairs, and other gatherings for effective
school exposure.
Qualifications:
•
•
•
•
•
•
•
•
•
•
Proven success in strengthening enrollment by creating a systematic and
strategic approach toward the generation of new applicants in a highly
competitive market.
Must be adept at both the art and science of admissions, connecting
authentically with people and utilizing data effectively to inform admissions
activity.
Demonstrated ability to lead, inspire, and partner with a team of people to
achieve enrollment goals.
Detail oriented, creative and organized, with superior qualitative and
quantitative analytical and problem solving skills;
Self-directed: grasps school’s vision quickly and builds effective strategies
accordingly without significant oversight.
Inspirational and effective communicator with excellent written, verbal, and
presentation skills.
Demonstrated ability to build rapport and establish credibility to affect
outcomes within the school community and with prospective families.
Authentic people skills, resiliency, and a sense of humor.
Experience with admissions software.
Master’s degree in teaching or education administration preferred.