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SPONSORSHIP
INFORMATION
August 19-26, 2017
Sponsor
We are looking for sponsors to join the fun and participate with the
Crawford County Fair. Sponsors contribute to the promotion of the Fair,
entertainment, events support, and exhibit premiums. We count on the
support of sponsors for the on-going future and success of the Fair.
Event marketing is quickly becoming the wave of the future. People
want to participate and not just consume. They want to feel good about
their purchase and they want to support brands that support their
values and ideals.
Sponsorship offers a chance for people to
connect – not just brands to people, but
people to people and to their communities.
Our mission is to know exactly what would
be most beneficial to your company and to
find an opportunity that best accomplishes
that goal. Having an idea of what your
company’s objectives are will help us to get
started.
To discuss opportunities to sponsor at the Fair, please contact Shelby
Proctor @ 814-333-7400 or Beyond Spots and Dots @ 412-281-6209
Why Sponsor?
Sponsorship of the Crawford County Fair not only gets your name in
front of potential customers, it gives you benefits to fit your needs and
wants:
 Maximum exposure – As an official sponsor of the Fair, your
organization will have a
 tailored opportunity to interact with more than 60,000 Fairgoers.
 Allows you and your employees to directly interact with Fairgoers
 Visibility and signage on the grounds
 Promotional rights – opportunity to create pre-fair traffic to your
business
 Sampling opportunities
 Admission to events
 Show support for the community
To discuss opportunities to sponsor at the Fair, please contact Shelby
Proctor @ 814-333-7400 or Beyond Spots and Dots @ 412-281-6209
Partnership Opportunities
The Crawford County Fair has a wide variety of opportunities to
connect to fairgoers. Investments range from $1,000 – $100,000. Custom
Packages are created to meet your marketing and public relations goals.
We work to find the sponsorship opportunity which fits your
demographic target market, your goals and your mission. We work with
you to find the best fit!
Maximum Exposure
The Crawford County Fair offers companies and organizations a
valuable opportunity to gain substantial exposure to a cross-section of
Pennsylvanians. The Fair provides you with an ideal venue and
audience of more than 60,000 fairgoers who you can share your
organizations philosophy, product and customer service. It is a place to
Brand your company. The Fair
gives you the ability to reach an
entire family of buyers in a fun
environment. The Crawford
County Fair is one of the largest
community events in Crawford
County and one of the largest
Agricultural Fairs in the State of
Pennsylvania, making it a huge
event in which you can show
your support to the community.
There is no other event in which
you can touch so many people in
one location in 8 days. And don’t
forget about the promotion of the Fair through the Fair Preview Guide,
Fair Program and Advertising. Fairgoers are loyal to those they feel are
giving back to the community. They indicate they are more likely to
purchase sponsors’ products year-round.
To discuss opportunities to sponsor at the Fair, please contact Shelby
Proctor @ 814-333-7400 or Beyond Spots and Dots @ 412-281-6209
Personal Contact
Sponsorship is an investment and has become an important part of the
marketing mix for many organizations. Sponsorship has unique
qualities, allowing a sponsor to directly interact with and be in front of
a target market. When a sponsor is associated with a positive
organization, such as the Fair, these interactions can lead to an increase
in brand loyalty and brand awareness.
Smart marketers are learning that to make an impact, a business needs
to make a personal contact with the people they want to influence. You
have that opportunity at the Fair, especially if you on-site showcasing
your business or products!
Reputation
The Fair has been a big part of the community for 72 years. Full of
tradition and goodwill, the Crawford County Fair gives sponsors the
opportunity to join with an organization that is credible and will
contribute to your good reputation. I would be happy to discuss your
goals and mission to find the perfect sponsorship for your organization.
We want to work with you to
establish objectives for your
sponsorship to capitalize on the
draw and reputation of the Fair.
By establishing your goals early
on, we can better help you
leverage your sponsorship so that
those goals can be met.
To discuss opportunities to sponsor at the Fair, please contact Shelby
Proctor @ 814-333-7400 or Beyond Spots and Dots @ 412-281-6209
Sponsorship Benefits
 Title to event/venue/attraction
 Inclusion in applicable collateral materials: Fair
Book, Daily Schedule, Posters, etc.
 Event Tickets
 Opportunity to sample/coupon on the grounds
 On-site signage
 Booth space at event/venue
 Mention by emcee at events
 One-on-one interaction with fairgoers
 Ability to distribute information and giveaways
to fairgoers
 Recognition on Fair website with Link to your site
 Social Media Mentions and Contests
 Invitation to the Board of Directors’ reception
To discuss opportunities to sponsor at the Fair, please contact Shelby
Proctor @ 814-333-7400 or Beyond Spots and Dots @ 412-281-6209
Sponsorship Areas
Areas that are available for Sponsorship for 2017 are listed
below:
Listed below are some of the areas at the fair that are available to be
Sponsored. From Signage on a building to our Parking Lots being named
after your company, we will customize what works for you. One thing
we can promise is that you will get your name in front of potential
customers, and that is a win win!
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Circus
Youth Show Arena
Home Show Buildings
Exhibit Buildings
Home-Ec Buildings
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Free West End Stage
Parking Lots
Golf Carts
Fireworks
To discuss opportunities to sponsor at the Fair, please contact Shelby
Proctor @ 814-333-7400 or Beyond Spots and Dots @ 412-281-6209