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Thotwaves Innovations Thotwaves Innovations Pvt Ltd Plot No. 2027, LGF Satkar Building, Sector 45, Gurgaon 122003 Contact: 91-0124-2383027, 9871187275 Email: [email protected] Site: http://www.thotwaves.com/ Welcome To SMM & SMO Activity Plan Social Media Audit Social Media Monitoring Social Media Management Social Online Reputation Management Social Media Marketing Social Media PR Social Media Audit: Research your social media presence Analyzing your social media opportunity and threats Recommending the ideal social media strategy Execution plan Social Media Monitoring Identifying con variations Segregating con variations Analyzing conversation Insight & recommendation report Social Media Management Strategic presence creation on social media Presence promotion and response management Analyzing opportunities for social media outreach Online Reputation Management Researching and analyzing current online reputation Defining a reputation score Recommending steps to improve reputation score Execution of recommendations Social Media Campaign Creation of campaign thought Illustration of campaign execution – tool, Apps and prospective conversation strategy Deliverables (ROI) via camping execution Social media release Identification of online PR Objective Analysis of PR Opportunities Strategy Layout and Activation of blogger and Influencer outreach Social Media Strategy With a well-designed social media strategy, you can leverage conversation to advance your business. Without such a strategy, you run the risk of falling behind. The benefits of social media campaigns are extensive – from increasing customer satisfaction, to keeping tab on the competition, to marketing your latest product. Why not take advantage? Facebook Creating profile Creating page Content development Buzz creation Integration page with other social media channels Post updates with links to the desired landing page Joining groups and pages Adding members Starting discussions Sharing links Creating facebook “like” button and badge, to place it in the website and blogs Run contests, promotional campaigns, polls… Video sharing via YouTube tabs ( for viral campaigns) Photo sharing via page flicker apps/ similar apps Document sharing ( pdf, ppt, whitepapers, brochures, notes..) Customized contact form/ registration form Promote blogs/feed Adding custom tabs Tagging use of various external interactive Apps LinkedIn Creating profile Creating company page Integrating profile with other media channels Add connections Join Groups Targeting and networking with the influencers Starting Discussions in groups Active participations in relevant Q&A’s Publish Press release Create polls Launch and promote e vents Submit feeds Share presentation Integrate blogs to the profile Share likes Twitter Creating twitter handle Post tweets with site link (content from the site) Following key influencers Use hash tags for keywords Retweet influential tweets Tweeting based on trends Post natural updates frequently Influence mentions Create a twitter badge and place it on the site and blogs Increase followers base constantly Network and engage the followers Google + Create profile Create page Content Development Buzz Creation Integrating page with other social media channels Post updates with links to the desired landing page Joining pages Adding influencers to our circles Starting discussion Sharing links Video sharing Photo sharing Document sharing ( pdf, ppt, whitepaper, brochures, notes…) Tagging Pinterest Creating Profile Creating boards Content Development Buzz creation Integration profile with other social media channels/blogs Add pins Influence repines Photo sharing with links Sync info graphics Follow influencers Follow relevant boards Blogs And Q&A’s Blogs Follow key blogs Comment on blogs with link Network with influential bloggers Q&A’s Post questions and answers on Q&A sites like answer, bag, quora, yahoo answers with links, to derive traffic, increase backlinks, create more visibility and enhance online reputation Digital PR Monitor and evaluate relevant online media conversation Engage with key influencers in the blogosphere Develop the corporate blogs, social network sites and multimedia tools Plan and develop content for corporate websites Optimize e communication for effective distribution in the digital space Social Bookmarking and Document sharing Social Bookmarking Bookmarking Links from the site Adding keywords Using top SBM sites for quality backlinks: mixx, jumptages, Digg, Reddit, stumbleupon, delicious, Document sharing Sharing presentation through slide share, scribd, docstoc Publishing white papers and Article in scribd and docstoc 12 – Month Social Media marketing plan 12 – Month Social Media marketing timeline Month 1-3 brand presence Traffic Sources Create profiles Referring sites Implement brand image Search engines Announce presence Project Traffic Twitter/faceb ook/ LinkedIn followers 12.5 % increase 100 -2000 followers Costing $500 12 – Month Social Media marketing timeline Month 3 - 6 : Brand/cust omer engageme nt Traffic source Increase followers base Referring sites Monitor brand, industry, niche Search engines Reply to customers and prospects Projected traffic 25 – 30 % increase Twitter/ facebook / LinkedIn followers 1000- 3000 followers Costing $1500 12 – Month Social Media marketing timeline Month 6 12: ROI focus Traffic Sources Special offers for fans, members, followers… Referring sites Converts fans, members, followers to email subscribers Search engine Revenue based campaigns Lead generation Projected Traffic 50-60 % increase Costing $2500 Thotwaves Innovations Pvt Ltd Plot No. 2027, LGF Satkar Building, Sector 45, Gurgaon 122003 Contact: 91-0124-2383027, 9871187275 Email: [email protected] Site: http://www.thotwaves.com/ Thank You
