Download Connections Partner 23.10.2015

Connections Partner
Reporting To: MD, Middle Office
Office Location: St Martin’s Lane, London
Main relationships, internal: specialist teams, specialty platforms, client teams, data analysts, data and insight
Main relationships, external: key clients, suppliers - working with client and specialist teams
About us:
Havas is one of the world’s largest global communications groups founded in 1835 by Charles Louis Havas,
founder of the first ever press agency. Havas Group operates in over 100 countries, employing over 16,000 people.
There are two major divisions within this group: Havas Creative Group (the creative agencies) and Havas Media
Group (the global media agencies.)
Havas Media Group employs over 700 people in the UK and we have several key business areas: Havas Media,
Arena Media, Forward Media, DBi, SCB Partners, Web Narrative, Socialyse, Affiperf, ais and Havas SE Cake,
based in four separate West End locations.
It’s an exciting time to be joining Havas Media Group as we are in the midst of a phenomenal business
transformation and a period of growth. By early 2017 we will be operating as one single operational unit, under one
P&L and in one new office location - the new ‘Havas Village’ based in Kings Cross.
Would you like to know more?
Visit our UK website – havasmediagroup.co.uk
Follow us on Twitter - twitter.com/havas_mguk
Connect on LinkedIn - linkedin.com/company/havas-media-group-uk
The Role:
This is a new central role which sits at the heart of the Meaningful Connections Planning process, connecting client
strategies and plans to brilliant activation and delivery, supported and evidenced by data. The Connections
Partners are responsible for driving profitable revenue and delighting clients. Each will be responsible for a ‘virtual
business unit’ of HMG clients, working in partnership with a data analyst.
Specific responsibilities will include:
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Understand client’s strategic needs and develop tailored activation strategy across on-line and off-line
media, supported by data and working in collaboration with client teams, platform specialty leads, and
specialist teams; consistently delivering outstanding campaign performance.
Support client education, providing thought-leadership and argumentation around adoption of digital media
and technology.
Work closely with respective client teams, lead and develop platform and product strategy across client
portfolio focusing on product education, alignment, and adoption.
Ensure data is at the heart of all client activation plans; driving results through clever use of media,
technology, and data
Deliver revenue and income targets across client portfolio.
Act as the point of senior escalation for both client and internal stakeholder needs with regards to strategic
activation
Connection Partners will also be part of a global Connexion Community which will be invited to global networking
and training sessions.
Key Responsibilities:
Planning
 Work alongside client leads to define campaign strategy, budget, media allocation (inc. speciality
platforms), and KPI’s (in line with the MCP process).
 Support planning best practice throughout client portfolio, specifically working in conjunction with client
teams to improve the quality of planning insight rooted in client understanding.
 With the support of a Data Analyst, continually deliver informed planning decisions grounded in data insight
 Develop and implement planning strategies that enable specialist teams to understand and deliver
outstanding work.
 Ensure HMG activation best practice is in place across client portfolio, reporting on activation KPI’s and
evolving strategy as necessary.
Speciality Platforms
 Manage effective stakeholder relationships with speciality platforms, heads of, and senior specialist
stakeholders.
 Working with the MD Middle Office, in support of the strategic development of speciality platform
capabilities and adoption across Affiperf (programmatic), Socialyse (social), Mobext (mobile), Ecselis
(digital performance), AdCity (programmatic OOO), and Artemis (data).
 Develop and implement planning that appropriately integrates speciality platforms. With the ultimate goal of
delivering outstanding campaign performance.
 Develop complementary engagement strategies that articulate and promote the benefits of HMG speciality
platforms.
 Support speciality platforms’ commercial targets, recommending investment strategies and implementing
investment adjustments when and where necessary.
Clients
 Work in partnership with client teams to develop, maintain and grow strong relationships with senior clients.
 Work alongside client teams and specialist teams to deliver integrated digital technology solutions, which
place innovation and best practice at the heart of all recommendations.
 Senior point of escalation for speciality platform issues.
Strategy and Thought-Leadership
 In conjunction with Data and Insight Team, embed value attribution methodologies within strategy and
campaign optimisation.
 Lead adoption of specialty platforms and appropriate technology solutions in order to drive improved
performance across client portfolio.
 Be a central figure (along with other digital specialists) in improving HMG’s digital technology
understanding.
New Business, Marketing and PR
 Support new business initiatives and be actively involved in pitches.
 Create first class case studies to represent HMG’s best work.
 Enter (and win!) awards.
 Raise profile of HMG through thought leadership, industry events, comment / articles, and conferences.
Who we’re looking for:
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Proven pedigree in delivering innovative digital strategy and solutions.
Extensive agency experience working directly with clients across digital media channels.
Excellent working knowledge of the technology landscape that surrounds digital advertising.
Excellent understanding of DSP’s, programmatic platforms and how automation can be applied to media
buying.
Excellent understanding of social media, social platforms, and related APIs and ad products and a good
understanding off-line media channels.
Proven track record of delivering client growth and influencing client investment strategies.
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Good industry understanding, shown interest in our evolving industry and the implications for clients, media
owners, consumers, and the market place. You are an established or emerging opinion leader within the
industry.
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Excellent client service skills and the ability to multitask with great attention to detail.
You’ll have a history of influencing and managing multiple stakeholders and inputs.
You are able to build effective relationships quickly, by adapting to different styles; good team-worker.
Excellent listening and analytic skills, able to simplify complex concepts and create innovative solutions.
Excellent storyteller and capable of articulating the benefits and value add of our services and specialty
platforms to clients.
Strong negotiation and commercial management skills.
Can lead and be part of a high performing (virtual) team.
Ideally you’ll hold a degree or relevant qualification.
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