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GLOSSARY OF TERMS
Anadolu Efes: Anadolu Efes Biracılık ve Malt Sanayii A.Ş., together with its subsidiaries and affiliates
affiliates, produces and markets beer, malt and soft drinks across a geography including Turkey, Russia,
the CIS countries, Central Asia, and the Middle East. Anadolu Efes forms the Efes Beverages Group, a
conglomerate with its subsidiaries and affiliates.The group is the beverage division of Anadolu Endüstri
Holding A.Ş. (Anadolu Group), one of Turkey’s leading conglomerates. BASIS (Beverage Advanced
Standard Information System): A standardized sales accounting software system used by most of the
Coca-Cola bottlers in the world.
Bottler: A business like Coca-Cola İçecek that buys concentrates, beverage bases, or syrups made
available by The Coca-Cola Company, converts them into finished packaged products, and markets and
distributes them to customers.
Bottler’s agreement: An agreement between The Coca-Cola Company (TCCC) and a bottler of TCCC
which governs the rights and obligations of the parties in relation to the manufacturing, packaging,
distribution, and sale of TCCC beverages in a specified geographical area.
CCI: Coca-Cola İçecek.
CokePort: Coca-Cola İçecek’s intranet portal.
Cold drink equipment: A generic term encompassing point of sale equipment such as coolers
(refrigerators), vending machines and post mix machines.
Concentrate: A product manufactured by The Coca-Cola Company or other beverage company and then
sold to bottlers to prepare finished beverages through the addition of sweeteners and/or water.
Customer: An individual store, retail outlet, restaurant, or chain of stores or businesses that sells or
serves our products directly to consumers.
EBITDA: Earnings before interest, tax, depreciation and amortization, and other non-cash items.
eKOsystem: The Coca-Cola Company’s Environment Management System.
Global Reporting Initiative (GRI): The world’s most widely used reporting framework, founded in 1997
and later becoming a partner of UNEP (United Nations Environment Program) in 1999.
HFCS (High Fructose Corn Syrup): Corn syrup with high levels of fructose; processed from corn as a
substitute sweetener to crystal sugar.
Non-ready to drink beverages: Beverages not ready for immediate consumption and in need of
additional mixing; the two types of non-ready to drink beverages are hot beverages (including tea and
coffee) and beverages prepared from powder and concentrates.
On-Premise: Outlets where consumers buy soft drinks for immediate consumption at or near the point
of sale.
Per-capita Consumption: Average number of 8-ounce (236.5 ml) servings consumed per person per year
in a specific market; the per-capita consumption of Coca-Cola İçecek products is calculated as the
number of unit cases multiplied by 24 and divided by a specific region’s population.
PET (Polyethylene Terephthalate): The material used in the manufacture of CCI’s plastic soft drink
bottles.
Physical Case: The unique combination of beverage products and package sizes used for deliveries to
customers.
Postmix: The dispensing system in a retail outlet; this system produces soft drinks by mixing syrup with
carbonated water at the time a consumer purchases a soft drink.
Preform: Intermediate product used in the production of PET bottles.
Premix: A physical form of a beverage product in a metal container, ready for consumption.
Ready-to-drink Beverage: Beverage in a prepared form and ready for consumption; alcohol-free
sparkling beverages, juices, nectars and sweetened waters, ice teas, sports and energy drinks, bottled
waters, home and office delivery (HOD) waters, and ayran are included in this group. Note that even
though milk and milk products are not included in the ready-to-drink group, ayran is included. Even
though milk and milk products are not included in the ready to drink group, ayran is included.
REFPET: Refillable PET bottle.
Serving: 8 ounces (236.5 ml) of beverage.
SKU: Stock keeping unit; product or product group with different brand code/codes but counted as one
sales unit.
Sparkling beverage: Non-alcoholic beverage containing flavorings and sweeteners; excludes, among
other beverages, waters and flavored waters, juices and juice drinks, sports drinks, and teas and coffees.
Still beverage: Non-alcoholic non-sparkling beverage including, but not limited to, waters and flavored
waters, juices and juice drinks, sports drinks, and teas and coffees.
Syrup: The concentrate used for beverage production either in the bottling or the Postmix distribution
unit. Beverage extract consists of sweetener and treated water.
Take-Home: Products generally purchased for at-home or future consumption.
The Coca-Cola Company (TCCC): Founded in 1886, The Coca-Cola Company is the world’s leading
manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups that are used
to produce more than 230 beverage brands. The Coca-Cola Company’s corporate headquarters are in
Atlanta with local operations in nearly 200 countries around the world.
The Coca-Cola System: The Coca-Cola Company and its bottling partners.
Unit Case: Unit of measurement that is the equivalent of 5.678 liters, in other words 24 servings or 192
American standard ounces.
Volume: The number of physical cases of products directly or indirectly sold to our customers.