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FINALTERM EXAMINATION
Fall 2009
IT430- E-Commerce (Session - 1)
Question No: 1
( Marks: 1 )
- Please choose one
Browser is installed at :
► Client side machine
► Web server machine
► none
► both Client and Server Machines
Question No: 2
( Marks: 1 )
- Please choose one
Key version represents public key by
► Buyer
► Seller
► E-Bank
► Certification Authority
Question No: 3
( Marks: 1 )
- Please choose one
In Virtual Payment system , Four kinds of information is provided to e-bank. Identify which one is NOT
included:
► Buyer Accounts identifier
► Buyer password
► Address of Merchant
► Actual amount of money in favor of merchant
Question No: 4
( Marks: 1 )
- Please choose one
To overcome the lack of physical proximity appearance problem in e-business, which technology is going to
be used
► Biometrics
► Video conferencing
► Cryptography
► Biometrics and Video conferencing
Question No: 5
( Marks: 1 )
- Please choose one
Dividing the potential customers into groups is called
► Market Segmentation
► Market Promotion
► Market Research
► Market Survey
Question No: 6
( Marks: 1 )
- Please choose one
Traditionally Marketer use the market segmentation(s) like
► Geo-graphic Segmentation
► Demographic Segmentation
► Psychographic Segmentation
► All of the above
Question No: 7
( Marks: 1 )
- Please choose one
In…………………, there is no direct contact with the end users.
► B2B
► B2C
► C2C
► All above options
Question No: 8
( Marks: 1 )
- Please choose one
Allocation of MAC addresses is administered by -------------------------► ICAAN
► ISO
► IEEE
► None
Question No: 9
( Marks: 1 )
- Please choose one
As a Web developer you can define a style sheet for?
► HTML elements and apply to many Web pages.
► A HTML element and apply to single Web page.
► A HTML element and apply to many Web pages.
► HTML elements and apply to one Web page.
Question No: 11
( Marks: 1 )
- Please choose one
What does XML stand for?
► eXtra Modern Link
► X-Markup Language
► eXtensible Markup Language
► Example Markup Language
Question No: 12
( Marks: 1 )
- Please choose one
Cryptographic Algorithms are measured in terms of
►
Key length
► Complexity
► Simplicity
► All of the above
Question No: 13
( Marks: 1 )
- Please choose one
-----------means that your product/service has certain quality that makes it more attractive than the one
offered by your competitor, despite the price of your competitor’s product/service is somewhat lower
► Differentiation
► Focus
► Cost leadership
► None of them
Question No: 14
( Marks: 1 )
- Please choose one
Customer data can be gathered and analyzing it customers can be served in a better
Manner according to their needs, Which is best option?
► Customization
► Customer orientation
► Customer satisfaction
► Focus
Question No: 15
( Marks: 1 )
- Please choose one
Characterization and Clustering belong to which of the following types of Data Mining?
► Additive
► Predictive
► Selective
► Descriptive
Question No: 16
( Marks: 1 )
- Please choose one
In which type of data mining, ID3 algorithms is used?
► Classification
► Association
► Characterization
► Clustering
Question No: 17
( Marks: 1 )
- Please choose one
ANSI stands for ……….
► American National Standards Institute
► All Network Standards Institute
► American New standards Institute
► Australia National standards Institute
Question No: 18
( Marks: 1 )
- Please choose one
Who is making the Web standards?
► International Standard Organization
► ANSI
► Microsoft
► The World Wide Web Consortium
Question No: 19
( Marks: 1 )
- Please choose one
Which of following is NOT an attribute of <AREA> tag?
► shape
► circle
► href
► coords
Question No: 20
( Marks: 1 )
- Please choose one
Which of the following is an advantage of symmetric algorithms?
► Symmetric algorithms are faster
► Symmetric algorithms don't include any encryption
► Symmetric algorithms are slow in nature
► None of above
Question No: 21
( Marks: 1 )
- Please choose one
What is the right sequence of steps in Electronic Check process?
► Payee’s bank → Payer’s bank → Payee → Payer.
► Payer’s bank → Payee → Payee’s bank → Payer.
► Payer’s bank → Payee’s bank → Payer → Payee.
► Payer → Payee → Payee’s bank → Payer’s bank.
Question No: 22
( Marks: 1 )
- Please choose one
The key feature of E-Cash Payment system is __________.
► Simplicity
► Anonymity
► Availability
► Connectivity
Question No: 23
( Marks: 1 )
- Please choose one
In storefront e-business model buyers and sellers interact ___________ with each other.
► Directly.
► Indirectly.
► Through a third party.
► None of above.
Question No: 24
( Marks: 1 )
- Please choose one
Customers grouped by variables such as social class, personality or approach to life or lifestyle, is called
___________.
► Demographic Segmentation.
► Geographic Segmentation.
► Psychographic segmentation.
► Behavioral segmentation.
Question No: 25
( Marks: 1 )
- Please choose one
According to Michael Porter, “material handling” is an example of primary activity in a strategic business
unit. Identify the area in which this task is performed.
► Identify customers
► Market and sell
► Deliver’ activities relate to storage
► Purchase materials and supplies
Question No: 26
( Marks: 1 )
- Please choose one
According to Michael Porter, “fabricating” is an example of primary activity in a strategic business unit.
Identify the area in which this task is performed.
► Market and sell
► Deliver’ activities relate to storage
► Purchase materials and supplies
► Manufacture product or create service
Question No: 27
( Marks: 1 )
- Please choose one
Electronic banking is also known as __________.
► Cyber banking
► Virtual banking
► Online banking
► All of above
Question No: 28
( Marks: 1 )
- Please choose one
Classification and Association belong to which of the following types of Data Mining?
► Selective
►
Predictive
► Descriptive
► Additive
Question No: 29
( Marks: 1 )
- Please choose one
Web catalogue revenue model includes
► Online sellers of computer
► Gifts, flowers, clothes
► Journals
► Both first & second options
Question No: 30
( Marks: 1 )
- Please choose one
In which type of approach, we sum up and integrate the information in a particular dimension to show
the result?
► Dice
► Drill down
► Roll up
► Slice
IT430 - E-COMMERCE (Session - 6 )
Solved By vuZs Team
Marks: 70
Question No: 1 ( Marks: 15 )
a) What is meant by Topology? What are its various types with respect to
networking? Write names only. (2+4)
Topology:
Topology of a LAN means its physical lay out.
Types:
Bus Topology
Star Topology
Ring Topology
b) Differentiate between the HTML and XML. Make a comparison table. (4)
c) What is Data Mining? Elaborate its advantages in business applications (5)
Question No: 2 ( Marks: 15 )
a) What are the e-business revenue generating models? Brief each shortly. (10)
b) Differentiate between the web catalogue revenue model and digital content
revenue model. Make a comparison table includingexamples(5)
Question No: 3 ( Marks: 15 )
a) What do you understand by the terms spamming emails and opt-in-emails?
(2+2)
Answer:
Spamming:Spamming is a term used to refer to mass e-mailing to customers
who have
not expressed any interest in a specific product or service
opt-in e-mail:You can also provide the “opt-in e-mail” option to your customers
on your web site. If they opt for it, this means that they want to receive through
email any product information, offers or promotions etc. in the future.
b) What do you understand by banner advertising? (4)
Answer: Web page banner ads are like small billboards containing graphics and
an advertising message. These advertising messages are placed on popular web
sites (host sites) which are frequently accessed and thus those who access a
host site can look at the banner/advertising message and come to know about
the brand/business which is advertising itself through the host site. The host site
charges certain fee for providing space to the banner on its web site and thus
generates income/revenue. This concept therefore is mutually beneficial for both
the parties.
c) Enlist the web advertising payment modes. Write only mode names in bullet
format. (7)
Question No: 4 ( Marks: 15 )
a) What do you understand by Supply Chain Management (SCM)? Explain its
activities briefly. (3+6)
b) Write a short note on Customer Relationship Management (CRM) in the
current scenario. Support your answer with the help of some examples. (6)
Question No: 5 ( Marks: 1 ) - Please choose one
Identity that machine which services the internet request?
Web Client
Web Server
Browser
Mozilla
Question No: 6 ( Marks: 1 ) - Please choose one
What does ETO stands for
Electronic Transactions Ordinance
Electric Transport ordinance
Electronic Treaty Organization
All
Question No: 7 ( Marks: 1 ) - Please choose one
Characterization and Clustering are …………………. Types of Data Mining
Predictive
Selective
Descriptive
Additive
Question No: 8 ( Marks: 1 ) - Please choose one
In which type of data mining, ID3 algorithms is used?
Classification
Association
Characterization
Clustering
Question No: 9 ( Marks: 1 ) - Please choose one
Which one of the following algorithms does not include in symmetric key
algorithms
DES
RC2
RC4
RSA
Question No: 10 ( Marks: 1 ) - Please choose one
Which type of Data Mining contains the elements as Support and confidence?
Classification
Association
Characterization
Clustering
for more contents visit
http://groups.google.com/group/vuZs
Question No: 11 ( Marks: 1 ) - Please choose one
EFT stands for
Electronic Funds Transfer
Electronic Finance Transfer
Easy Funds Transfer
Early Funds Transaction
Question No: 12 ( Marks: 1 ) - Please choose one
OLAP stands for……………
Online Analytical Program
Online Analytical Processing
Online Application Program
Online Analysis Performance
Question No: 13 ( Marks: 1 ) - Please choose one
Television, radio and print media are in a (n) ……………………. Mode
Passive
Active
Static
Dynamic
Question No: 14 ( Marks: 1 ) - Please choose one
In which type of approach, we sum up and integrate the information in a
particular dimension to show the result?
Slice
Dice
Drill down
Roll up
FINALTERM EXAMINATION
Fall 2009
IT430- E-Commerce (Session - 3)
Solved By vuZs Solution Team
Time: 120 min
Marks: 75
Question No: 1 ( Marks: 1 ) - Please choose one
Four P’s in Marketing Mix are:
► Product, price, place, promotion
► Price, person, place, problem
► Place, product, property, promotion
► Promotion, place, product, planning
Question No: 2 ( Marks: 1 ) - Please choose one
JIT Stands for
► Just In Time
► Joint investigation Technique
► Join in Training
► Just In Total
http://groups.google.com/group/vuZs
Question No: 3 ( Marks: 1 ) - Please choose one
Advertising Supported Revenue Model includes
► Yahoo portal
► Employment sites
► Newspaper Publishers
► All of the above
Question No: 4 ( Marks: 1 ) - Please choose one
Which of the following is true for Class A:
► Network 01 byte and 03 hosts
► Network 02 bytes and 02 hosts
► Network 03 bytes and 01 host
► None of these
Question No: 5 ( Marks: 1 ) - Please choose one
What is the correct syntax of the declaration which defines the XML version?
► <xml version="1.0" />
► <?xml version="1.0" />
► <?xml version="1.0"?>
► None of these
Question No: 6 ( Marks: 1 ) - Please choose one
Which of the following needs human action to execute?
► Virus
► Worm
► Trojan Horse
► All of these
Question No: 7 ( Marks: 1 ) - Please choose one
In the digital signature technique, the sender of the message uses ________ to
create cipher text
► His or Her own symmetric key
► His or her own private key
► His or her own public key
► The receiver’s private key
Question No: 8 ( Marks: 1 ) - Please choose one
PIN stands for:
► Payment investigation Number
► Password Identification Number
► Personal Identification Number
► Personal Identification Numeric
Question No: 9 ( Marks: 1 ) - Please choose one
An electronic check contains a(n)………………… to the payer’s bank to make a
specified payment to the payee
► Serial#
► Private key
► Instruction
► All of the above
http://groups.google.com/group/vuZs
Question No: 10 ( Marks: 1 ) - Please choose one
It is the ability to sell the goods or provide the service at a price that is lower than
that of competitors, and thus attract more customers.
What is called?
► Cost leadership
► Price leadership
► Focus
► Differentiation
Question No: 11 ( Marks: 1 ) - Please choose one
E-commerce is a combination of three different areas of study, namely, --------,
---------------- and ---------------► Internal, external support, Support
► Technology, business and law/policy
► Primary, Secondary, R&D
► Sale, purchase, feed back
Question No: 12 ( Marks: 1 ) - Please choose one
A company ABC web page divided into four segments can be unpleasant to a
Japanese visitor because no. four is a symbol of death in that culture.
Which is the international barrier it is having?
► Culture
► Language
► Lack of trust
► Infrastructure
Question No: 13 ( Marks: 1 ) - Please choose one
GM Celebes manufacturing electronic goods and FryChips co selling French
fries. Under the traditional trade mark law both these companies can have the
same trade mark/trade name such as ‘frys’.
The problem arises when both apply for the registration of a domain name
containing the word ‘frys’. Here, both are legitimate claimants of this domain
name but due to the element of uniqueness of domain names only one of them
can be assigned the desired domain name.
Which legal issue arises in this situation?
► Domain name conflict
► Cyber squatting
► Concurrent use
► None
Question No: 14 ( Marks: 1 ) - Please choose one
Which type of Data Mining contains the elements as Support and confidence?
► Classification
► Association
► Characterization
► Clustering
Question No: 15 ( Marks: 1 ) - Please choose one
OLAP stands for……………
► Online Analytical Program
► Online Analytical Processing
► Online Application Program
► Online Analysis Performance
Question No: 16 ( Marks: 1 ) - Please choose one
Characterization and Clustering belong to which of the following types of Data
Mining?
► Additive
► Predictive
► Selective
► Descriptive
Question No: 17 ( Marks: 1 ) - Please choose one
Support activities in Value Chain model includes
► Finance and Administration
► Human Resources
► Technology Development
► All of these.
Question No: 18 ( Marks: 1 ) - Please choose one
Which of the following is NOT processed on the client side?
► Cookies
► JavaScript
► CGI scripts
► Applets
Question No: 19 ( Marks: 1 ) - Please choose one
Due to which characteristics, ATM network are covered under E-commerce ?
► Exchange of information through computer networks
► Internet.
► Exchanging of products, services.
► None of the above.
Question No: 20 ( Marks: 1 ) - Please choose one
SET is better than SSL.
► True
► False
Question No: 21 ( Marks: 1 ) - Please choose one
Dividing market, with respect to people having income level greater than Rs
30000, is geographic segmentation.
► True.
► False.
Question No: 22 ( Marks: 1 ) - Please choose one
Which of the following is NOT an identified behavioral mode of customers on the
web?
► Browsers
► Buyers
► Shoppers
► Seller
http://groups.google.com/group/vuZs
Question No: 23 ( Marks: 1 ) - Please choose one
Which of these is a way of conducting market research?
► Phone.
► Interviews.
► Questionnaires.
► All of above.
Question No: 24 ( Marks: 1 ) - Please choose one
Which of these is NOT a stage of knowledge discovery process?
► Transformation
► Data mining
► Pattern evaluation
► Process evaluation
Question No: 25 ( Marks: 1 ) - Please choose one
According to Michael Porter, “test marketing” is an example of primary activity in
a strategic business unit. Identify the area in which this task is performed.
► Design
► Market and sell
► Deliver’ activities relate to storage
► Purchase materials and supplies
Question No: 26 ( Marks: 1 ) - Please choose one
Electronic banking is also known as __________.
► Cyber banking
► Virtual banking
► Online banking
► All of above
Question No: 27 ( Marks: 1 ) - Please choose one
Civil law deals with the private rights of the parties, whereas the object of criminal
law is to punish the wrong-doer. Is it?
► True
► False
Question No: 28 ( Marks: 1 ) - Please choose one
In datalink layer, data packets are placed inside
► Data frames
► Data boxes
► Data streams
► None of these
Question No: 29 ( Marks: 1 ) - Please choose one
Which one of the following algorithms does not include in public key algorithms?
► DSS
► RSA
► Elliptic Curves
► RC4
Question No: 30 ( Marks: 1 ) - Please choose one
Which of the following is HTML tag could n’t be used as CSS tag?
► <style>
► <h1>
► <p>
► <a>
Question No: 31 ( Marks: 1 )
What is stand for WIPO?
World Intellectual Property Organization
Question No: 32 ( Marks: 1 )
Name any 3 E-Business models?
1-Storfront Model
2-Auction Model
3-Onlien Banking
Question No: 33 ( Marks: 2 )
What is the basic purpose of using hash function in communication?
A hash function is applied on the message to get the message digest.
Question No: 34 ( Marks: 2 )
What is Competition between existing players ?.
If there are many players having same size and stretagy but having different
qualities in product and services. Then there is true competition between them
regarding price of that product or service.
Question No: 35 ( Marks: 3 )
On what basis, generally the protection under “fair use” may be sought? Doesn’t
need to explain.
Nature of use:The work should be used only for non profitable and for education
purposes.
Nature Of Work:The copied work is effectively covered under fair use as
compaird to that of some new or creative work
Extent of the work copied:The extent of work to be copied under fair use
shouold be small so that court take some favourable steps to accussed.
Question No: 36 ( Marks: 3 )
In Virtual PIN Payment system, merchant side is less secure than buyer side. Do
you agree with this statement? Justify your answer.
1+2
Yes , I am agree with this statement that marchant side is less secure than buyer
side because marchant send the product before payment.So there is threat of
non payment from buyer side.
Question No: 37 ( Marks: 3 )
What are the disadvantages of Data Mining?
(1+1+1)
Privacy Issues
Personal privacy has always been a major concern in this country. In recent
years, with the widespread use of Internet, the concerns about privacy have
increase tremendously. Because of the privacy issues, some people do not shop
on Internet. They are afraid that somebody may have access to their personal
information and then use that information in an unethical way; thus causing them
harm.
Security issues
Although companies have a lot of personal information about us available online,
they do not have sufficient security systems in place to protect that information.
For example, recently the Ford Motor credit company had to inform 13,000 of
the consumers that their personal information including Social Security number,
address, account number and payment history were accessed by hackers who
broke into a database belonging to the Experian credit reporting agency.
Maintanence Problem
Another problem with the data warehouse is that it is difficult to maintain. Any
organization that is considering using a data warehouse must decide if the
benefits outweigh the costs. Once you have paid for the data warehouse, you will
still need to pay for the cost of maintenance over time. The costs involved with
this must always be taken into consideration.
Question No: 38 ( Marks: 5 )
Describe the advantages of E-Business in detail.
Personalized service:
product , place , promotion and price are the 4 P`s of marketing mix. Now
Personalization is the 5th P introduced in E-Business.The bahavioural
information about customers can be added in data base and then can be utilized
to by teh E-Commerce sites to analyze the needs of taht particular customer.So,
in this way personalized service can be provided to customer.
High-quality customer service
With the help of feed back of potential customers online businesses can improve
the quality of their products according to the needs and demands of thier
customers.So it will improve the customer services of E-Buiseness.
No inventory cost
In case of E-Business we dont need to have any physical place to start business.
In this way it reduces overheads and invemtory costs.An onilne busines can take
orders from customers with out bearing teh inventory cost like offline traditional
businesses.
Worldwide reach of your business:
In E-Busines there is a chance to extend your business thruoghout the world. So,
global reach is possible in E-Business.
Electronic catalogues
Electronic catalogue is used in online busines have many adbvantages over
paper catalogues.
Bulk transactions
Due to no limitations on collecting , carrying and packaging goods we can order
bulk transactions during even one visit at online shops.
Improved supply chain management
suppliers and manufacturer are the active members of supply chain members.
They are effective addition in E-Business.
Question No: 39 ( Marks: 5 )
Elaborate the importance of OLAP in decision making support for an
organization.
OLAP makes use of baksground knowledge regarding the domain of the data
being studied .It is different from data mining as it does not provide patterns for
any predictions.It allows the data being studied to present at different level of
abstraction.Informartion stored in the data base can be viewed and reviewed
conveniently in any formate .In case of OLAP at different levels facilitate
managers and decision makers in making decisions.OlAP uses different tools
namely, drill down , roll up and and slice and dice etc.By using drill down we can
further dig into the data for recieving more information whcih is specific.Roll up
works opposite to the drill down , It is used to sum up the information in a
particular dimention to show the results.
Question No: 40 ( Marks: 10 )
What is Porter’s 5 forces model ? Discuss briefly 5 forces with its purpose.
Porter`s models helps a firm to identify threats to its sompetitive position.and to
devide plans accordingly which includes uses of IT and E commerce to protect
or enhance his competitive position .
Following are the 2 forces models of porter.
1- Threats of new potentian entrants to the sector
This threats relates to the opportunity that how easily a company having different
products and services can enter into the a given trade sector.How effeciently it
remove teh barriers liek IT, Capital and skills.For example to start online banking
you need not to
2-Threats of substitute product or service in existingtrade
3-Bragaining power of the buyers
4-Bargaining power of the suppliers
5-Competition between existing players
Question No: 41 ( Marks: 10 )
What are the advantages and disadvantages of offline and online catalogues?
5+5
Online catalogues vs. Paper catalogues
Paper catalogs
Advantages
Easy to create a catalog without high technology
Reader is able to look at the catalog without computer system
More portable than electronic catalog
Disadvantages
Difficult to update changes in the product information
Only limited number of products can be displayed
Online or electronic catalogs
Advantages
Easy to update product information
Able to integrate with the purchasing process
Good search and comparison capabilities
Able to provide timely, up-to-date product information
Can provide broad range of product information
Possibility of adding voice and motion pictures
Cost savings
Easy to customize
FINALTERM EXAMINATION
Fall 2008
IT430- E-Commerce (Session - 1)
Question No: 1 ( Marks: 1 ) - Please choose one
The key feature of E-Cash Payment system is
Anonymity
Security
Cryptography
None of these
Question No: 2 ( Marks: 1 ) - Please choose one
Cipher suite is a combination of
Cryptographic Algorithm
Authentication methods
Security layers
Cryptographic Algorithm And Authentication methods
Question No: 3 ( Marks: 1 ) - Please choose one
What does Telemarketing means?
Marketing through charting
Marketing through telephone
Marketing through email
Marketing through web casting
Question No: 4 ( Marks: 1 ) - Please choose one
Which device uses the MAC address
Switch
Router
Repeater
None of these
Ref: When a data packet arrives at the destination router, it inquires about the
corresponding MAC address form the network server, inserts it and delivers the
packet to that MAC address.
Question No: 5 ( Marks: 1 ) - Please choose one
Choose the correct HTML code line which left-align the content inside a tablecell.
<td leftalign>
<td valign="left">
<td align="left">
<tdleft>
Question No: 6 ( Marks: 1 ) - Please choose one
Which one of following illustrates relationship between "<! -->" and // ?
Closely related
Hide the code
Different
Hide the tags
Question No: 7 ( Marks: 1 ) - Please choose one
We can divide the Client Server architecture up to:
1 Tier
2 Tier
3 Tier
N –Tier
Page No.89: we can divide the client server architecture into n – tiers.
Question No: 8 ( Marks: 1 ) - Please choose one
In the digital signature technique, the sender of the message uses ________ to
create cipher text.
His or Her own symmetric key
His or her own private key
His or her own public key
The receiver`s private key
Question No: 9 ( Marks: 1 ) - Please choose one
DSS stands for
Digital Signature Standards
Digital Support Standards
Decision support system
Digital Sign System
Question No: 10 ( Marks: 1 ) - Please choose one
The process of taking active role in working with suppliers to improve products
and
processes is called?
Value chain management
Supply chain management
Supply chain management software
Porter Model
Page No.155: The process of taking active role in working with suppliers to
improve products and processes is called supply chain management.
for more contents visit
http://groups.google.com/group/vuZs
Question No: 11 ( Marks: 1 ) - Please choose one
Which one of the followings is an example of Banner advertising?
Branding
Affiliate programs
Partnership
All of these
Page No.138: An affiliate program is an agreement between two parties that one
will pay the other a commission based on a specified customer action. It is not a
strategic union as is partnership. Rather, it is for limited purpose and time.
Banner advertising is the example of an affiliate program.
Question No: 12 ( Marks: 1 ) - Please choose one
A firm Glory Enterprise and it wants to have its web site. It also wants to have the
word
glory as a part of its domain name because for years it has been recognized in
the
physical world through this word. However, at the time of registration of its
domain name
it finds that a person Mr. A who has nothing to do with the business of the firm or
the
word glory has already registered a domain name containing this word as a part
of it.
Since there cannot be two similar domain names, the firm is forced to request Mr.
A to
transfer that domain name to it. In response, if Mr. A blackmails or claims ransom
from
the said firm,
He would be said to have committed -------------.
Cyber squatting.
Parasites
Patent infringement
Trade mark and domain name conflicts
Ref: The act of intentionally registering domain names containing
trademarks/trade names of prominent companies to later blackmail or demand
ransom from those companies is called cyber squatting.
Question No: 13 ( Marks: 1 ) - Please choose one
In which type of approach, we further dig the data for retrieving information from
data
warehouse?
Slice
Dice
Drill down
Roll up
Page No.146: OLAP tool allows the use of different processes, namely, drilldown,
roll-up, slice, dice etc. Using drill-down we can further dig the data to receive
some specific information. For example using that I can find the sale of furniture
in a specific month of the first quarter, say, February.
Question No: 14 ( Marks: 1 ) - Please choose one
In which type of approach, we sum up and integrate the information in a
particular
dimension to show the result?
Dice
Drill down
Roll up
Slice
Page No.146:
Roll-up is the reverse of drill-down. In it we can sum-up or integrate the
information in a particular dimension to show the result.For example the sale of
furniture or computers in a particular year (rather than a specific quarter) can be
viewed using roll-up.
Question No: 15 ( Marks: 1 ) - Please choose one
Which activity does not include in Primary activities
Identify Customers
Design
Delivery
Administration
Question No: 16 ( Marks: 1 ) - Please choose one
What of the following is the correct HTML tag for making a drop-down list?
<input type="list">
<input type="dropdown">
<select>
<list>
Question No: 17 ( Marks: 1 ) - Please choose one
What does HTML stand for?
Hyperlinks and Text Markup Language
Home Tool Markup Language
Hyper Text Markup Language
Homepage Text Making Language
Question No: 18 ( Marks: 1 ) - Please choose one
JavaScript variables can begin with ----------- .
a lower case letter
an underscore character
a dollar sign
all of the above
Page No.54: Variable names can begin with an uppercase letter (A-Z), lower
case letter (a-z), an underscore character (_), or dollar sign ($). Remaining
characters can be any of the above or from digits (0-9). In JavaScript
variables are case sensitive. It means that if you have a variable ‘money’ you
cannot write ‘Money’ or ‘mONEY’. You don’t need to define the variable with the
data type (rather it is not allowed in JavaScript)
Question No: 19 ( Marks: 1 ) - Please choose one
A unique large number, generated as a result of applying hash function on
a message is called ________.
Hash message
Message digest
Digitally singed message
Secret message
Page No.103: There are two terms that you should note here – hash function
and message digest. Hash function is a one way mathematical function applied
to a message. Result of the hash function is unique to each message called
Message Digest. A message digest is a single large number typically between
128 to 256 bits in length.
Question No: 20 ( Marks: 1 ) - Please choose one
FVIPSS stands for _________.
First Virtual Internet Payment System Server
First Virtual International Payment System Server
First Virtual International Payment System Services
First Virtual Internal Payment System Services
for more contents visit
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Question No: 21 ( Marks: 1 ) - Please choose one
The key feature of E-Cash Payment system is __________.
Simplicity
Anonymity
Availability
Connectivity
Question No: 22 ( Marks: 1 ) - Please choose one
Which currency is used in e-cash Payment system?
Dollar
Coin
Penny
Cent
Question No: 23 ( Marks: 1 ) - Please choose one
Web browser and client wallet are installed on __________.
Client's computer
Bank's computer
Merchant's computer
None of above
Question No: 24 ( Marks: 1 ) - Please choose one
SET is better than SSL.
True
False
Question No: 25 ( Marks: 1 ) - Please choose one
Job searchers can search for jobs and employers can hire effectively using.....
Online recruiting web sites.
Online banking web sites.
Online trading and lending web sites.
Online news services web sites.
Page No.128: Employers can recruit and job searchers can search for jobs
effectively through online recruiting web sites.
Question No: 26 ( Marks: 1 ) - Please choose one
Customers grouped by variables such as social class, personality or approach to
life or lifestyle, is called ___________.
Demographic Segmentation.
Geographic Segmentation.
Psychographic segmentation.
Behavioral segmentation.
Page No.131: Here customers are grouped by variables such as social class,
personality or approach to life or lifestyle. For example, a car manufacturing
company may direct advertising for a sports car to customers who have
a particular life style and like thrill in their lives.
Question No: 27 ( Marks: 1 ) - Please choose one
According to Michael Porter, material handling is an example of primary activity
in a strategic business unit. Identify the area in which this task is performed.
Identify customers
Market and sell
Deliver activities relate to storage
Purchase materials and supplies
Question No: 28 ( Marks: 1 ) - Please choose one
Identify the necessary aspect for a business to work to establish long term
relationship with at least small number of capable suppliers.
Supply chain manaement
Demand chain management
Ultimate consumer orientation
None of the given
Question No: 29 ( Marks: 1 ) - Please choose one
IT/EC can reduce the overall ------------- and afford to keep the price of
the product relatively low
Production cost
Marketing cost
Distribution cost
None
Question No: 30 ( Marks: 1 ) - Please choose one
Law is broadly divided into two classes on the basis of nature of wrong, namely, ---------and --------------Civil law and criminal law
ETO and criminal law
Supreme and Civil Law
None
Question No: 31 ( Marks: 1 )
Name any 3 E-Business models?
Question No: 32 ( Marks: 1 )
What is the condition of contract to be formed?
Question No: 33 ( Marks: 2 )
Briefly describe analytical attack on public key algorithms.
Question No: 34 ( Marks: 2 )
Do you agree that Customization is one of the role of e-commerce in Competitive
Strategy.
Discuss briefly
Question No: 35 ( Marks: 3 )
How the coin is minted by E-Cash bank?
Question No: 36 ( Marks: 3 )
What dowemeanby Relevance element of branding?
Question No: 37 ( Marks: 3 )
How lack of trust barrier can be overcome or minimized? Discuss it briefly
Question No: 38 ( Marks: 5 )
What is the importance of hash function and how it is applied on Message
digest?(3+2)
Question No: 39 ( Marks: 5 )
Where the originator has not agreed with the addressee that the
acknowledgment be
given in a particular form or by a particular method, an acknowledgment may be
given
by?
Question No: 40 ( Marks: 10 )
Differentiate between the online businesses (E-business) with offline businesses
(Traditional business). Support your answer with solid examples.
Question No: 41 ( Marks: 10 )
Give an example to show how members of supply chain can work together to
reduce inventory,
increase quality of product, reduce production cost and increase process speed.
FINALTERM EXAMINATION
Fall 2009
IT430- E-Commerce
http://groups.google.com/group/vuZs
Question No: 1 ( Marks: 1 ) - Please choose one
At deposit stage, the serial number is ……………..by E-Cashbank
► Known
► Unknown
► Kept Secret
► Informed
Question No: 2 ( Marks: 1 ) - Please choose one
How many kinds of Web Portals are?
►3
►2
►5
►6
Portals are the web sites which provide chance to the visitors to find almost
everything in one place. Horizontal portals provide information about a very
broad range of topics. Search engine is the example of a horizontal portal.
Vertical portals provide information pertaining to a single area of interest.
Community Portals such as those related to medical or legal profession are the
examples of a vertical portal. Online shopping is a popular addition to the some
portals such as ‘yahoo.com’. Portals allow users to browse independently owned
storefronts unlike online shopping malls.
Question No: 3 ( Marks: 1 ) - Please choose one
Let us, suppose that you have hosted your e-commerce website,
When you provide “opt-in e-mail” option to your customers on your website and
customer opt for it , what does it mean to receive ?
► Information about product through advertisement
► Information about product through e-mail
► Information about services available on it
► Information about News through e-mail.
You can also provide the “opt-in e-mail” option to your customers on your web
site. If
they opt for it, this means that they want to receive through email any product
information, offers or promotions etc. in the future.
Question No: 4 ( Marks: 1 ) - Please choose one
http://groups.google.com/group/vuZs
Track the customers online and do personalization is only possible through which
of the following file(s) analysis.
► log files
► cookie
► data mining
► log files and cookies.
There are software tools or tracking devices that can provide feedback on how
many number of internet users actually viewed a banner or a marketing message
and how many actually clicked on the advertisement. Log files consist of data
generated by site visits and include information about each visitor’s location, IP
address, time of visit,
frequency of visits etc. There are businesses that provide the services of
analyzing web log files. The results would show how effective your web site is
and indicate the top-referring web sites. You know that cookies allow ecommerce sites to record visitor behavior. They can be used to track customers
online and do personalization.
Question No: 5 ( Marks: 1 ) - Please choose one
When customer life cycle is used to create different groups of customers, it is
called?
► Targeting Customers
► Dynamic groups
► Customer Life Cycle Segmentation
► Group Development
Question No: 6 ( Marks: 1 ) - Please choose one
Network addresses 128--- 191 range belongs to which of the following class
networks?
►A
►B
►C
►E
Question No: 7 ( Marks: 1 ) - Please choose one
Which one of following illustrates relationship between "" and // ?
► Closely related
► Hide the code
► Different
► Hide the tags
Question No: 8 ( Marks: 1 ) - Please choose one
Which of the following property falls in HTTP?
► Stateless
► Stateful
► Temporary
► All of these
Page No.88:http is stateless. Another reason why we need to write scripts or
develop our back end is that we want to maintain state.
Question No: 9 ( Marks: 1 ) - Please choose one
FSTC stands for:
► Financial Services Technology Consortium
► Financial Secrets Technology Consortium
► Final Security threats control
► First Service Technology Consortium
Question No: 10 ( Marks: 1 ) - Please choose one
Supply chain can be broken into three parts, that is ----------------- , ---------------------- and -------------------- activities.
► Internal, external support
► Upstream, internal ,downstream
► Primary, Secondary ,R&D
► None of them
1-Upstream activities relate to materials/services or the input from suppliers
2-Internal activities relate to manufacturing and packaging of goods
3-Downstream activities relate to distribution and sale of goods to
distributors/customers
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Question No: 11 ( Marks: 1 ) - Please choose one
The process of taking active role in working with suppliers to improve products
and processes is called?
► Value chain management
► Supply chain management
► Supply chain management software
► Porter Model
Question No: 12 ( Marks: 1 ) - Please choose one
What is Ultimate consumer orientation?
► Primary objective of supply chain is to help each company to meet
needs of the consumer at the end of supply chain.
► Secondary Primary objective of supply chain is to help each company to meet
needs of the consumer at the end of supply chain.
► Supply chain is to help each company to meet needs of the supplier, seller
and buyer at the end of supply chain.
► None of them
Question No: 13 ( Marks: 1 ) - Please choose one
Many search engines rank the site by using a program called
► Spider
► Scorpion
► Moon
► Cobweb
Page No.138: Many search engines rank the site by using a program called
‘spider’ which inspects the site before ranking.
Question No: 14 ( Marks: 1 ) - Please choose one
E-commerce is a combination of three different areas of study, namely, --------,
---------------- and ---------------► Internal, external support, Support
► Technology, business and law/policy
► Primary, Secondary, R&D
► Sale, purchase, feed back
Page No.161: E-commerce is a combination of three different areas of study,
namely, technology, business and law/policy. We have studied the technology
and business side of e-commerce to a reasonably good extent. Now, we have to
start the law and policy side of e – commerce. However, before we do that lets
discuss some interesting issues related to the international aspect of ecommerce.
Question No: 15 ( Marks: 1 ) - Please choose one
In which type of data mining, Apriori algorithms is used?
► Classification
► Association
► Characterization
► Clustering
Page No.143: Apriori algorithm is used for association mining.
Question No: 16 ( Marks: 1 ) - Please choose one
EDI has the key feature(s)
► No paper work
► No human intervention
► Exchange of information takes place in seconds
► All of these
Page No.147:ELECTRONIC DATA INTERCHANGE
Question No: 17 ( Marks: 1 ) - Please choose one
Addresses are tied to the device itself and give no clue to it's location on a global
scale. This is the characteristics of
► IP
► RIP
► MAC
► None of the given
MAC addresses are tied to the device itself and give no clue to it's location
on a global scale. MAC AB:CD:EF:01:01:01 may be in the US and MAC
AB:CD:EF:01:01:02 may be in Australia. So a router would have to keep
track of where every individual MAC is in the world and how to get to it.
That just isn't feasible.
With an IP address you can be fairly sure that IP 1.2.3.2 and 1.2.3.3 are on
the same network and the router that looks after the subnet they live on will
know who is who. Therefor your router (or your ISP's) need only to know
how to get that networks router. Reducing the amount of routes it needs to
know by a couple of magnitudes.
Question No: 18 ( Marks: 1 ) - Please choose one
When two or more intranets are connected to each other they form a/an ------------.
► intranet
► internet
► extranet
► VPN
Extranet – when two or more intranets are connected with each other, they form
an Extranet – e.g, Virtual Private Network
Question No: 19 ( Marks: 1 ) - Please choose one
Which attribute can be used to make a region non-clickable?
► none of the given
► target
► alt
► nohref
Page No.37: ‘Nohref’ attribute can be used to make a region non-clickable. For
example,
Question No: 20 ( Marks: 1 ) - Please choose one
Which of the following payment mode does not require customer to pay
interest to the bank on each transaction?
► Credit card
► Debit card
► Electronic check
► All of the above
Page No.110: In case of a credit card the issuer bank charges interest from the
client at a specified rate on the amount lent. On the other hand, in case of a debit
card no such interest is payable since the customer uses his/her own money in
that case.
Question No: 21 ( Marks: 1 ) - Please choose one
Cyber wallet can automatically assemble the correct payment and pay it
too.
► True
► False
Page No.118:Cyber wallet automatically assembles the correct payment amount
and pays.
Question No: 22 ( Marks: 1 ) - Please choose one
SET doesn’t require special software on the client or merchant side.
► True
► False
SET requires software on, both, the client and the merchant side
Question No: 23 ( Marks: 1 ) - Please choose one
Which model allows the users to log-on on a website and assume the role of
bidder or seller?
► Online Banking.
► Storefront Model.
► E-Learning.
► Auction Model.
In this model there are auction sites to which the users can log-on and assume
the role of a bidder or seller. As a seller, one has to specify the minimum price to
sell one’s item (called reserve price), the description of the item and the deadline
to close the auction. At the end of the auction, the seller and the bidder
are notified by the auction site and the payment mechanism and delivery mode is
worked out. Auction sites charge commission on sales.
Question No: 24 ( Marks: 1 ) - Please choose one
According to Michael Porter, “fabricating” is an example of primary activity in a
strategic business unit. Identify the area in which this task is performed.
► Market and sell
► Deliver’ activities relate to storage
► Purchase materials and supplies
► Manufacture product or create service
‘Manufacture product or create service’ activities relate to transformation of
materials and labor into finished products, e.g, fabricating, assembling,
packaging etc.
Question No: 25 ( Marks: 1 ) - Please choose one
Civil law deals with the private rights of the parties, whereas the object of criminal
law is to punish the wrong-doer. Is it?
► True
► False
Question No: 26 ( Marks: 1 ) - Please choose one
In the physical world three elements must be satisfied in order to make a valid
contract, namely, offer, ---------------- and ---------► Acceptance and consideration
► Acceptance and Rejection
► Approval and consideration
► None
An offer is a commitment with certain terms made to another party such as
willingness to buy or sell certain product.sell certain product.A contract is formed
when a party accepts the offer of another party for consideration. Consideration
is the agreed exchange of something valuable for both the parties such as
money, property or services.
Question No: 27 ( Marks: 1 ) - Please choose one
In online environment acceptances may be issued by an imposter/cheater that
has authority to bind the online business
► True
► False
In online environment acceptances may be issued by an imposter/cheater that
does not have authority to bind the online business. To overcome this problem
companies and individuals can use digital signatures to establish identity in
online transactions.
Question No: 28 ( Marks: 1 ) - Please choose one
#00ff00 in HTML indicates
► Pure green color
► Pure blue color
► Pure red color
► Pure yellow color
Question No: 29 ( Marks: 1 ) - Please choose one
Virtual PIN Payment System requires both merchant and buyer to register
with _______________.
► Auto Clearing House (ACH)
► First Virtual (FV)
► DSS (Digital Signature Standard)
► DES (Data Encryption Standard)
Question No: 30 ( Marks: 1 ) - Please choose one
Classification and Association belong to which of the following types of Data
Mining?
► Selective
► Predictive
► Descriptive
► Additive
Classification and association are predictive types of data mining while
characterization and clustering represent the descriptive type.
Question No: 31 ( Marks: 1 )
What should be the length range in bits of a message digest?
A message digest is a single large number typically between 128 to 256 bits in
length.
Question No: 32 ( Marks: 1 )
Just write down the name of Elements of Branding?
Differentiation
Relevance
Perceived Value
Question No: 33 ( Marks: 2 )
What is civil law? Give precise answer.
Civil law deals with the private rights of the parties, whereas the object of criminal
law is to punish the wrong-doer. Civil wrongs such as breach of contract are
deemed to violate only the rights of individuals and not the society in general.
Question No: 34 ( Marks: 2 )
What do we mean by “Affiliation” between two parties? Explain shortly.
Affiliation:
Generally, affiliation exists when one business controls or has the power to
control another or when a third party (or parties) controls or has the power to control both
businesses. Control may arise through ownership, management, or other relationships or
interactions between the parties.Merger us an example of afiliation.
Question No: 35 ( Marks: 3 )
What is concept of “fair use” in copyright law?
There is a concept of ‘fair use’ or ‘fair dealing’ in copyright law that provides
legitimate exceptions to copyright violation. Generally, fair use of a copyrighted
work includes copying it for use in criticism, comment, news reporting, teaching,
scholarship or research. Experts draw support from this concept of ‘fair use’ to
deal with the problem of copyright over the internet. It is also argued that in cases
where the author of a work has himself provided a hyperlink leading to his work,
he should be regarded as giving the implied authority or license to download or
make copies of his work. In such an eventuality, the issue of copyright should not
arise according to an opinion.
Question No: 36 ( Marks: 3 )
Digital signatures are considered more reliable than paper signatures. Do
you agree with this statement? Briefly justify your answer. 1+2
Question No: 37 ( Marks: 3 )
What is ERP? Briefly explain its use in an organization? (1 + 2)
ERP is an approach that attempts to integrate all departments and functions across a company onto a single
computer system that can serve all those different departments' particular needs. For example, finance,
manufacturing and the warehouse department of a company may have their own software to perform tasks
specific to each one of them. However, each software can be linked together so that a customer service
representative can see the credit rating of a customer from finance module, warehouse information from
warehouse module, and shipment information from the shipment module. SAP is an example of ERP
software. ERP is complex. It is not intended for public consumption as proper integration of ERP with
ecommerce
applications is still a major problem.
Question No: 38 ( Marks: 5 )
What do you perceive by Value Added Network? Explain its advantages too with
reference to EDI. (2+3)
Value added networks are third party networks that provide services to execute
authorized transactions with valid trading partners using EDI. Each VAN has a
centralized computer system that maintains two files for each user, that is,
Postbox: where outgoing messages are placed, and
Mailbox: where incoming messages can be picked up.
Advantages:
Two big advantages of using a VAN in EDI are time independence and protocol
independence. Time independence means that the sending and receipt of the
interchange or messages can be carried out at the convenience of the users
involved. Thus, they are not required to be connected with each other at the
same time. Protocol independence means that interchanges are re-enveloped
with the transmission protocol appropriate to the recipient when they are
retrieved from the postbox by the VAN. Thus, a VAN can provide protocol
compatibility between the sender and the recipient, wherever that is missing.
Question No: 39 ( Marks: 5 )
What is ACH? What is its role in Virtual PIN system? 2+3
ACH stands for Automated Clearing House.A house through which the bank of payee clears the check with
the help of traditional automated clearing house.
Role of ACH in Virtual PIN System:
A deposit request encrypted with bank’s public key accompanies the payment information. E-cash bank
maintains a database of spent coins. On receipt it checks whether the coin is valid and whether it has
already been spent or not (to prevent double spending) by referring to its database. If the coins are valid the
bank credits the merchant’s account. Thus, if the client has sent valid coins worth $10 for payment to the
merchant, and the merchant already has $90 in his account then an amount of $ 10 would be added in his
account making it $ 100. Later, the merchant can request the e-cash bank to transfer this amount in his
account with the acquirer bank. This can be done through ACH and the merchant can physically withdraw
the money form the acquirer bank.
Question No: 40 ( Marks: 10 )
What is data warehousing? What are its main tasks? What is its importance for
an organization?
The primary concept behind data warehousing is that the data stored for
business analysis can most effectively be accessed by separating it from the
data in the operational systems. A data warehouse, therefore, is a collection of
data gathered from one or more data repositories to create a new, central
database. For example a hospital may create a data warehouse by extracting the
operational data it has accumulated concerning patient information, lab results,
drug use, length of stay, disease state, etc,. Data Warehousing is not just the
data in the warehouse, but also the architecture and tools to collect, query,
analyze and present information.
Question No: 41 ( Marks: 10 )
Precisely explain the steps of “Knowledge discovery from database” in order of
their occurrence.
Answer: Knowledge discovery process include Data cleaning, Data selection,
Data transformation, Data Mining, Data integration, Pattern evaluation &
knowledge presentation.
Explaination of each step:
1-Data cleaning
Data cleaning means that missing values should be provided in different
fields/columns wherever needed and any impossible or erroneous values should
be substituted by correct/reasonable ones. For example if the age of a person is
typed as
1000 years in the column ‘age’ then an average age value can be put in its place.
2-Data selection
Where there are quite a few erroneous or missing values in a row, then that row can be discarded/deleted
altogether. This process is called data selection.
3-Data transformation
In data transformation, the data from all different sources is converted into the same format. For example,
date typed under a column should be in the same format in the entire data collected through different
sources.
4-Data integration
In data integration, data from all the sources is assembled or integrated into one
and housed in the data warehouse.
5-Data Mining
Now, this cleaned, transformed, selected and integrated data is fed to the
data mining tool from a data warehouse for data mining purpose.
6-Pattern
evaluation & knowledge presentation
The results/ patterns are evaluated by
managers and useful knowledge is thus gained. Note that almost 80% of the total time used in a knowledge
discovery process is spent on just making the data fit for mining, that is, data cleaning, data transformation,
data selection etc.
FINALTERM EXAMINATION
Fall 2009
IT430- E-Commerce (Session - 1)
Question No: 1
( Marks: 1 )
- Please choose one
Key version represents public key by
► Buyer
► Seller
► E-Bank
► Certification Authority
Question No: 2 ( Marks: 1 ) - Please choose one
SSL stands for
► Secure Socket Layer
► Security Service Layer
► Sub Secured Length
► None of these
Question No: 3 ( Marks: 1 ) - Please choose one
How many kinds of Web Portals are?
Question No: 4
►3
►2
►5
►6
( Marks: 1 )
- Please choose one
Brick and Mortar refers to
► Offline business
► Online business
► Transport
► Building
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Question No: 5
( Marks: 1 )
- Please choose one
Digital Content Revenue Model Includes
► Legal information services
► Online journals
► Online Libraries
► All of the above
Question No: 6 ( Marks: 1 ) - Please choose one
Which of following marketing campaigns are cheap an effective way to target
potential customers?
► Sale forces
► E-mail
► Media promotion
► Marketing software
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Question No: 7
( Marks: 1 )
- Please choose one
What does Telemarketing means?
► Marketing through charting
► Marketing through telephone
► Marketing through email
► Marketing through web casting
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Question No: 8
( Marks: 1 )
- Please choose one
Which of following services build a strong customer loyalty towards company and
its products?
► Customer services
► Public relations(PR)
► Bulletin board
► Exhibitions.
Question No: 9
( Marks: 1 )
- Please choose one
Track the customers online and do personalization is only possible through which
of the following file(s) analysis.
► log files
► cookie
► data mining
► log files and cookies.
Question No: 10 ( Marks: 1 ) - Please choose one
Which of the following is true for Class A:
► Network 01 byte and 03 hosts
► Network 02 bytes and 02 hosts
► Network 03 bytes and 01 host
► None of these
Question No: 12
( Marks: 1 ) - Please choose one
IIS stands for:
► International Information Service
► Internet Information Server
► Internet Information standards
► All of these
Question No: 13 ( Marks: 1 ) - Please choose one
The payer and the payee are issued digital certificates in ………… standard
format by their respective banks.
► X. 509
► F. 609
► L.8999
► N.586
Question No: 14 ( Marks: 1 ) - Please choose one
What is a E-Cash wallet ?
► Hardware
► Agent
►Software
► All of the above
Question No: 15 ( Marks: 1 ) - Please choose one
An E-cash coin consists of element (s) like:
► Serial # provided by client
► Key version
► Serial# signed by E-cash bank
► All of the above
Question No: 16 ( Marks: 1 ) - Please choose one
What is Ultimate consumer orientation?
► Primary objective of supply chain is to help each company to meet
needs of the consumer at the end of supply chain.
► Secondary Primary objective of supply chain is to help each company to meet
needs of the consumer at the end of supply chain.
► Supply chain is to help each company to meet needs of the supplier, seller
and buyer at the end of supply chain.
► None of them
Question No: 17 ( Marks: 1 ) - Please choose one
Customer data can be gathered and analyzing it customers can be served in a
better
Manner according to their needs, Which is best option?
► Customization
► Customer orientation
► Customer satisfaction
► Focus
Question No: 18 ( Marks: 1 ) - Please choose one
A company ABC web page divided into four segments can be unpleasant to a
Japanese visitor because no. four is a symbol of death in that culture.
Which is the international barrier it is having?
► Culture
► Language
► Lack of trust
► Infrastructure
Question No: 19 ( Marks: 1 ) - Please choose one
Exclusive right granted by law to make, use and sell an invention. What is called?
► Parasites
► Trade mark
► Patent infringement
► Copyright
Question No: 20 ( Marks: 1 ) - Please choose one
Suppose, someone circulates a news item in the media about the reputation of a
doctor, alleging him to be professionally incompetent and negligent. This doctor
may then file a lawsuit against that person claiming that his reputation has been
injured due to such an act.
Which legal issue arises due to such acts?
► Cyber Crimes
► Online Defamation
► Cyber squatting
► None
Question No: 21 ( Marks: 1 ) - Please choose one
How can you reference part of a string?
► text.substr(5,6);
► text.part(5,6)
► text.piece(5,6)
► text.split(5,6);
Question No: 22 ( Marks: 1 ) - Please choose one
This is an example of
► 0-tier architecture
► 1-tier architecture
► 2-tier architecture
► n-tier architecture
Question No: 23 ( Marks: 1 ) - Please choose one
Following are the names of some well known e-commerce software, EXCEPT ---------- .
► Intershop
► IBM's WebSphere Commerce Professional Edition
► Microsoft Commerce Server 2002
► Microsoft SQL Server 2005
Question No: 24 ( Marks: 1 ) - Please choose one
In Style Sheets, How do you change the font of an element?
► font-face:
► font:
► font-family:
► font-style:
Question No: 25 ( Marks: 1 ) - Please choose one
A paper signature is believed to be more reliable than a digital signature.
► True
► False
Question No: 26 ( Marks: 1 ) - Please choose one
The serial # generated by the cyberwallet gets multiplied by blinding factor
‘r’ which is known only to the ___________.
► Client
► Bank
► Merchant
► None of above
Question No: 27 ( Marks: 1 ) - Please choose one
SET doesn’t require special software on the client or merchant side.
► True
► False
Question No: 28 ( Marks: 1 ) - Please choose one
The result of OLAP is displayed in the form of a __________.
► Data square
► Data Triangle
► Data cube
► Data circle
Question No: 29 ( Marks: 1 ) - Please choose one
Classification and Association belong to which of the following types of Data
Mining?
► Selective
► Predictive
► Descriptive
► Additive
http://groups.google.com/group/vuZs
Question No: 30
( Marks: 1 )
- Please choose one
Which one of the following algorithms does not include in public key
algorithms?
► DSS
► RSA
► Elliptic Curves
► RC4
Question No: 31 ( Marks: 1 )
What is a basic purpose of payment gateway in SET transactions? Explain
shortly.
Answer:
The role of payment gateway is to connect entities on the internet with those
which are not on the internet such as the electronic network of banks.Payment
gateway provides the security of data transmission to/from the acquirer bank..
Question No: 32 ( Marks: 1 )
‘Provide after sales service and support’ is one of the areas in a strategic
business unit according to Michael Porter. List what kind of activities is
performed in this area?
Answer:
1-Installing
2-Testing,
3-Repairing
4-Maintaining a product
5-Fulfilling
6-Warranties
Question No: 33 ( Marks: 2 )
What do we mean by “Affiliation” between two parties? Explain shortly.
Affiliation:
Generally, affiliation exists when one business controls or has the power to
control another or when a third party (or parties) controls or has the power to control both
businesses. Control may arise through ownership, management, or other relationships or
interactions between the parties.Merger us an example of afiliation.
Question No: 34 ( Marks: 2 )
Discuss briefly how a software developer who releases annual updates of his
software can reduce the price of his product and increase sales revenue in an ECommerce environment.
Question No: 35 ( Marks: 3 )
Under Section 21 of the ETO, the funds of the Certification Council shall
comprise of:?
Answer:Under Section 20:
Grants from the Federal Government;
Fee for grant and renewal of accreditation certificate; and
Fee, not exceeding ten Rupees, for every certificate deposited in the repository;
fines.”
Question No: 36 ( Marks: 3 )
What is business promotion? Briefly explain any two methods of business
promotion. 1+2
Answer:
E-business promotions can attract visitors to your site and induce them to
purchase. Promotional messages
can be sent both online and offline.
Discounts
Discount advertisements through magazines, newspapers, web sites etc. can
attract new and repeat
customers.
Coupons
Online coupons are placed on certain popular sites to attract customers for online
shopping. They can use
these coupons for shopping through specific web sites.
Question No: 37 (Marks: 3 )
How does the client purchase from merchant using E-Cash Payment
system? Show the payment request format.
Question No: 38 ( Marks: 5 )
Explain the advantages of E-business regarding today’s scenario.
Cost Effective Marketing and Promotions: Using the web to market products
guarantees worldwide reach at a nominal price. Advertising techniques like pay
per click advertising ensure that the advertiser only pays for the advertisements
that are actually viewed.
Developing a Competitive Strategy: Firms need to have a competitive strategy
in order to ensure a competitive advantage. Without an effective strategy, they
will find it impossible to maintain the advantage and earn profits. The strategy,
that the firms can pursue, can be a be a cost strategy or a differentiation strategy
Better Customer Service: E-Business has resulted in improved customer
service. Many a times, on visiting a website, the customer is greeted by a pop-up
chat window. Readily available customer service may help in encouraging the
customer to know more about the product or service. Moreover, payments can
be made online, products can be shipped to the customer without the customer
having to leave the house.
Bulk transactions
One can do bulk transactions during one visit to an e-shop, since there is no
limitation of collecting,
packaging or carrying goods in contrast to shopping from a traditional offline
shop.
Question No: 39 ( Marks: 5 )
Elaborate the importance of OLAP in decision making support for an
organization.
Answer: Online Analytical Processing (OLAP) uses knowledge for the purpose
of presenting data at different levels of abstraction. It is different from data mining
as it does not help in making predictions. But data can be viewed and reviewed
in many different ways for decision making purpose. The result is showed in form
of a data cube.
Question No: 40 ( Marks: 10 )
What elements should we consider for global marketing of e-businesses?
Describe briefly.
As a marketer, when you are aiming at marketing your business in the entire
world, you have to keep certain
considerations in mind. Your web design must provide content in various
languages and provide prices in
various currencies, so that people belonging to different countries/cultures can
understand the information
contained in your web site. A regular display of currency exchange rate
information can be useful in this
behalf. Today, tools exist that can translate emails and your web sites into
different languages. Another
important consideration should be as to whether the country where you are doing
the business has the
required infrastructure to support your e-business. For example, whether you
have a proper distribution
channel of your products in a country you are doing business in. Similarly, you
should carefully choose a
payment system for your e-business which is compatible with the environment of
a country where you are
doing business. For example, a payment mechanism using SET cannot be
considered as compatible with
business environment in most of the third world countries.
Question No: 41 ( Marks: 10 )
Give an example to show how members of supply chain can work together to
reduce inventory, increase quality of product, reduce production cost and
increase process speed.
In 1997 the company had to stop its two assembly operations for several weeks
due to errors in production
and scheduling system causing it a huge financial loss. Thereafter, it decided to
invest in information
systems in every element of its supply chain. Involving its suppliers in the
process, it began the use of EDI
and internet technology, so that the suppliers could supply the right part or
assembly at right time to
prevent production delay. Now, the suppliers could get engineering specifications
and drawings before the
start of manufacturing using a secure internet connection, and plan their own
business activities,
accordingly. Also, members of the supply chain could have the knowledge of the
completion of milestones
and any changes in production schedule. In two years time, this approach
resulted in reducing half the time
needed to complete individual assembly processes. Thus, instead of waiting for 3
years the customer airlines
could now have the ordered airplane ready for delivery in 10-12 months.
Furthermore, the company
launched a spare parts web site for ordering replacement parts. The site allowed
customer airlines to register
and order for replacement parts through browsers. Soon, the site was processing
5000 transactions per day
at much lower cost as compared to orders cost through phone, mail, or fax. It
also improved customer
service in the sense that most parts could now be delivered the same day or the
next day.