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There will always be change No one can predict the future Demographic profiles: age, sex, race & ethnicity Change – U.S. population will continue to become more diverse. Race 2004 2020 2040 African American 13.0% 14.0% 13.7% Hispanic 12.2% 16.3% 21.7% Native American 0.90% 0.80% 1.0% Asian/Pacific Islander 4.0% 5.7% 7.9% Source: Pearson Education Change: U.S. population will become older. › Age demographic of 65+ is expected to double by 2030. › Baby Boomers (those born between 19461964). Median Age of Population (Cottrell et al., 2009, p. 314) 1990 ………. 33.1 years 2000 ………. 35.5 years 2010 ………. 37.2 years 2020 ………. 37.6 years 2030 ………. 39.0 years Technology Family Structure Political Climate Medical Care Establishment Informatics › “The systematic application of information, computer science, and technology to public health practice and learning.” (IOM, Who Will Keep the Public Healthy, p. 63) › Electronic medical records › Computerized health assessments › Web-based strategies › Social marketing strategies/communication Genomics: › Genetics: Study of single genes › Genomics: Study of the entire human genome including single genes › Implications: Therapeutic and preventive strategies Ethical and medical limitations Legal and social issues Become more analytical thinkers Increase partnerships & collaboration Analyze situations & examine trends Cultural competence Multilevel interventions › Community-Based Participatory Research Focus on schools More environmental activism Cultural sensitivity › Attitudes of respect and appreciation › Understanding cultural “norms” › Communication skills “a partnership approach to research that equitably involves community members, organizational representatives, and researchers in all aspect of the research process.” (Israel et al., 2001) Changing funding practices Partners form long-term commitments Co-learning emphasized Re-emerging infections New diseases Environmental impact of overpopulation Safety of food supply Current eligibility for entry-level academic preparation Sub-special certifications Reimbursement of services Skills vs content School settings: › Children learn the best when healthy › Better coordination of services › Special skills may be needed Worksite: › Health promotion/education seen as “fringe” benefit › Higher productivity & reduced costs Community / Public Health › Large variety of work › Monitor and improve health of population › Collaborative work effort › Advocate for policies Health Care › Variety of facilities › Necessity for quality care Postsecondary institutions Health care & journalism International health education Sales Long-term care Consultant opportunities Will have amazing opportunities Need to constantly update their skills Play a major role in keeping populations healthy Collaborate with other professionals Advocate for those who do not have a voice