Download To increase worldwide demand for dairy

Global Dairy Platform
10255 W. Higgins Road, Suite 820
Dairy, it’s nature’s most
perfect food
and for generations, the
consumption of dairy products has been positively
associated with the health and wellness of families
and communities. However, in recent times dairy
has shifted into a defensive category. We are
having to respond to competitor products seeking
to steal dairy’s identity, a nutrition community that’s
become too focused on “what not to eat” instead
of emphasizing “what to eat” and well-intentioned
but under-informed environmental groups who
are unable to make the necessary connection
between nutritional value and environmental
impact. The net result is a reactive industry trying
to communicate with customers who are being
bombarded by conflicting messages.
Rosemont, Illinois, 60018-5616
United States
Phone: +1 847 627 3388
Fax: +1 847 627 3380
[email protected]
www.globaldairyplatform.com
Seeing a need to provide leadership in the diverse
worldwide dairy industry, the Global Dairy Platform
was created to connect CEOs, executives, and
researchers to collaborate on issues affecting the
demand for dairy with The Power of One Voice.
Our Mission:
Global Dairy Platform connects CEOs, executives,
researchers and marketers to collaborate on worldwide
issues affecting the demand for dairy. Together, GDP
members work to promote the many known benefits of
dairy consumption while continuing to research its
nutritional properties, thereby increasing demand
across the globe, with The Power of One Voice.
To increase worldwide
demand for dairy
by providing insight,
guidance and networking
Why you should join the
Global Dairy Platform.
We exist to maximize the commercial potential for
dairy products and solutions.
1.GDP provides a forum for industry stakeholders to collectively
5.GDP facilitates the development and sharing of effective
resolve issues affecting the future of the dairy sector at a
pre-competitive level.
2.GDP helps members identify and rapidly respond to emerging
6. GDP provides an environment for the industry to debate, generate opportunities and threats.
3.GDP has a unique ability to pursue industry long-term goals and stay on course, freeing you to focus on building sustained value for your stakeholders.
4.GDP drives your investment further by allowing you to participate in Membership Benefits.
GDP provides an environment for organizations to
share Insight, Guidance and Networking. Our
members are leading dairy corporations, cooperatives
and associations who have united to promote the
image of dairy and to resolve issues affecting the
future viability of the global dairy sector.
pan-industry initiatives, thereby avoiding duplication.
By becoming a member, you will:
> Participate in CEO-led forums that highlight key issues affecting the demand for dairy.
> Network with peers facing common challenges.
> Attend exclusive strategic meetings amongst dairy executives,
marketers and scientists to facilitate pre-competitive projects.
> Join GDP working groups consisting of top researchers, executives
and marketers.
> Participate in the Annual Meeting where you can provide direction to the future work program.
This comprehensive work plan details the Challenges,
Opportunities, Visions of Success, Achievements
and Problems to be Overcome within GDP’s three
priority areas.
Nutrient Density
Dairy: Nature’s Most Perfect Food
On a global basis, consumers and regulators have become focused on “what
not to eat” instead of emphasizing “what to eat.” This negative promotion
demonizes the naturally occurring fats and sugars in dairy products, while ignoring
the many essential nutrients. There is an urgent need to revive consumer
confidence in dairy products as being healthy, natural, enjoyable and tasty.
GDP Goal: Consumers value milk and dairy products as naturally nutritious,
enjoyable and an essential part of a healthy diet.
Milkfat
Dairy: The Healthy Source of Natural Fat
The perception of dairy as a source of Saturated Fatty Acids (SFA) and
therefore linked to heart disease is still prevalent. Despite challenges such
as governmental campaigns, taxes, nutrient profiling and dietary guidelines
that target SFA, a more balanced outlook is starting to emerge: instead of
concentrating on individual nutrients, influencers are beginning to focus on the
complex relationships between diet and wellness. A concerted communications
consensus and drive action on key issues.
7.GDP is able to connect individuals on emerging issues, resulting in early identification of key trends.
Outside GDP, members often compete at the product and brand level,
but inside, everyone works on shared issues affecting the worldwide dairy
industry. Together we are greater than the sum of our parts.
> Obtain insights into globally shared issues – opportunities, challenges and best practices.
> Gain perspective on worldwide communication concepts for use in campaigns.
> Have access to a global network that can provide support on local
issues.
> Help to facilitate open innovation.
> Be at the forefront of the latest developments and hot topics about dairy.
> Access a Web site with interactive tools, such as document sharing, Paving the way to success is
the GDP Roadmap.
communications to support consistent promotion of dairy’s positive
attributes.
that enhance collaboration amongst members.
effort by the dairy industry to inform influencers is beginning to shift the
dialog to a more balanced view of SFA and Milkfat.
GDP Goal: Achieve a more balanced view of Milkfat, thereby increasing the
demand for dairy products.
Sustainability
Dairy: Good for Me, Good for the Planet
The dairy industry understands the importance of looking after its
environment. For centuries, dairy has been the cornerstone of sustainable
communities, from nutrition to social and economic health. As the world
evolves, dairy must remain at the forefront of advances in science and
technology that continuously seek to minimize the resources we consume
while maximizing the nutrition we deliver.
GDP Goal: Ensure the dairy sector is recognized as a vital source of essential
nutrients and distinguished for proactively managing its relationship with
the environment.