Download Carrot Cake Bakery

Little Bunny’s Factory
- Carrot Cake Bakery -
Owener :
Debby
社會四 497630553 李上瑜
Romina
英四乙 597202173 吳孟盈
Meanna
英四乙 597202147 董慶瑩
Lisa
心理所 400196166 林異玉
Valentino 義文三 499150349 孫浩軒
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Table of Contents
I.
Summary ...................................................................................................................... 1
II. ABOUT US ..................................................................................................................... 1
III. PRODUCTS .................................................................................................................... 2
IV. MARKETING STRATEGIES ............................................................................................. 3
V.
CUSTOMER SERVICE .................................................................................................... 5
VI. Conclusion .................................................................................................................... 6
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I.
Summary
Little Bunny’s Factory is a bakery with its unique product, carrot cake, founded by five
college students who are carrot cake lover and established on January 1, 2012. The
bakery is set up to be an online store, and is run under a small business scale with
minimum cost but still offer organic carrot cake in a good quality. The aim of Little
Bunny’s Factory is bring a delightful experience of tasting gourmet carrot cake to
customers and support local carrot farmer at the same time.
II.
ABOUT US
Introduction to Little Bunny’s Factory
This is the story about our Carrot Cake store. In 2012, Little Bunny’s Factory was
established on January 1 in Taipei city, Taiwan. We are five college students who are
enthusiastic about carrot cakes. In the hoping to create the healthy and delicious carrot
cake, all the cakes from our stores are hand-made. Every day we use the best materials
to bake the fresh carrot cakes for our dear customers. The most important is that we
make all the cakes with our hearts. We hope every customer can enjoy our carrot cakes!
Vision
In Little Bunny’s Factory, we hope our every customer will be able to gain a delightful
experience of tasting a gourmet and organic carrot cake. What’s more, every purchase
of carrot cake from our store can contribute to support local farmer’s business.
Meet Our Staffs
Five college students who are passionate about carrot cake and thus start up a carrot
cake business online. Let’s get to know them!
Debby
Our chief of baker, a student double majoring in Sociology and French, carries her
passion about social business and gourmet food. With Debby’s years of baking
experience and accumulative skill, our carrot cake definitely is a must-eat.
Meanna and Romina
Both beauties take major in English and Literature who possess their own idea toward
human resource and have made plan about product. Thus, Meanna is positioning HR
manager while Romina is the product manager.
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Valentino
A student from Department of Italian and Literature, having a year-round overseas
experience in Italy, Valentino obtained the know-how in marketing strategy. We are
lucky to have him as our marketing manager.
Lisa
Lisa is proficient in communication and has an insight into consumer psychology.
Since we are running our bakery as an online business, a customer service manager with
good communicating skill is highly in need; then we have Lisa positioned this job.
III.
PRODUCTS
Little Bunny’s favorite, Carrot Cake!
Our carrot cake is 100% organic and full of juicy carrots.
And they are made from the old recipe that has been passed
down from one generation to another. Each of these carrot
cakes with rich carrots and creamy cream.
In Little Bunny’s Factory, customer can find two types of carrot cake, they are…
1. Sweet-girl Cupcake
Size: cup cake
Price: NT$50
Ingredients: 100% organic, including fresh
carrot, flour, eggs, sugar and butter
What’s more, it’s topped with yummy
cream cheese icing.
Each bite of this sour sweet cupcake makes
you recall all the joyful memory from
childhood!
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2.
Dreamland Cake
Size: 8 inch
Price: NTD$650
Ingredients: 100% organic, including
fresh carrot, flour, eggs, sugar, butter and
cream cheese
Ever wonder where the dreamland is? Take
a bite of our dreamland cake, leads you to a
pleasant adventure!
IV.
MARKETING STRATEGIES
‘‘Product is carrot cake only?’’ this is a question that we have been often asked. Yet, it
is no doubt that our main product is carrot cake. You may ask how it is going to work by
solely selling carrot cake. Following, we are presenting our marketing strategies as our
response.
1. Marketing Mix
1) Product
In Little Bunny’s Factory, we offer two types of cake, carrot cake and carrot
cupcake, which are not seldom to see in the Taiwanese cake market. Through
providing only one flavor as our market segment, this is not only making us
special but also enables us to support local carrot farmer.
2) Place
In order to save the cost of renting a store, we open an online store. Our office
and the bakery will be the same place which is going to one of ours kitchen so
that we can save the expense on rental.
3) Pricing
Since we use organic ingredients with fair price, the cost of a cake is higher than
all the other cakes from the market. Yet, to meet our vision and to meet the
balance between our interest and cost, we provide with an affordable retail price,
based on our marketing strategy.
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4) Promotion
a. Fan page on the Internet
Little Bunny’s Factory is run under a small scale business. Therefore, we
would like to save the cost on advertising. We do not print any paper
brochure or make a TV commercial; instead, we set up a fan page on
Facebook and other social community websites to increase the visibility of
Little Bunny’s Factory.
b. Giving discount on shipping fee
For an online shopper, the shipping fee usually could be a concern so we
offer a discount via purchasing a dozen of cupcakes or two eight-inched
cakes, the customers can have their cake to be delivered for free shipping
fee.
2. SWOT Analysis
In order to know better our company, the SWOT analysis is necessary and is able
to point out the advantages and disadvantages.
1) Strength
a. Our cakes are both delicious and healthy.
b. All hand-made
c. The idea of carrot cake bakery is creative and unique.
2) Weakness
a. Our cakes are lack of diversity.
b. High cost of ingredients
c. Cakes cannot be conserved for a long time.
3) Opportunity
a. Organic ingredients attract people to purchase our cake.
b. Our online store is available all around Taiwan. For the customers, it is
easy and convenient to buy.
4) Threat
a. The business model might be copied easily.
b. More and more innovative products are invented by other competitors in
the market.
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V.
CUSTOMER SERVICE
Customer service is a crucial part within online business. Down below is our sample
FAQ (Frequently Asked Questions) which will be posted on our official website.
Contact Us
Not yet finding what you’re looking on our site? We suggest you look up our
frequently asked questions.
FAQ
Q: How can I pick up my carrot cake?
A: All the products are transported by home delivery.
Q: How many days will I receive my goods?
A: Once your order is confirmed, we will arrange the shipment as soon as we can.
If you make a pre-order online, you are able to receive your goods the next day.
Q: How do I pay?
A: you can use an online payment via bank transfer or cash on delivery, but if you take
the latter, please note when you order.
Q: How many days will my cake expire when I receive it?
A: Our carrot cakes do not contain any chemistry additives. They are all made with
natural and fresh ingredients; for this reason, we strongly recommend you store them in
the refrigerator no more than 3 days.
Q: Can vegetarians eat your carrot cake?
A: Our carrot cakes contain eggs and cheese so they are not dairy-free. If you are
complete vegetarian, please do notice that before making order.
If you still have any question, please write us a mail, we will immediately reply to you.
Contact Info
Customer Service Manager, Lisa Lin
Email: [email protected]
Phone number: +886 2 8777 2626
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VI.
Conclusion
As a small scale business, Little Bunny’s Factory can offer delicious organic carrot
cake by lowering the cost on promotion and place. Our strength is that our product
makes a clear market segment. Also, we provide customer service which plays an
important role in our online business. Furthermore, by using carrot from local farmer
with a fair price, we are able to contribute to local farmer business positively.
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