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APPLE INC. Profile 1 Infinite Loop Cupertino, CA 95014 United States Phone : +1-408-996-1010 Fax : +1-408-974-2483 http://www.apple.com WELCOME Hoover's is the business information resource that delivers a unique combination of up-to-date data, broad coverage, and comprehensive information about companies, decision makers, and industries - along with powerful tools to put this information to work for your business. Hoover's offers everything you need to successfully: * Identify and evaluate potential sales leads, markets, and business partners * Deepen relationships with current customers * Assess competitive risks and eliminate threats * Build presentation-ready reports and customized lists of companies, industries, and decision makers Unlike other business information providers, only Hoover's has a full-time, in-house editorial and research team dedicated wholly to investigating, pinpointing, authenticating, and analyzing data to provide the most comprehensive, up-to-date information available on companies, industries, and executives. HIDDEN TEXT TO MARK THE BEGINNING OF THE TOC This is a Hoover's Competitive Landscape Report, with Apple Inc., shown as a sample. To gain full access to this and other company Competitive Reports, please purchase a complete report. 866-541-3770 • HOOVERS.COM Dec 01, 2015 •DEC PAGE2015 i UPDATED Competitive Landscape Companies listed are Top Competitors. Key Numbers Annual Sales ($ M) Employees Market Cap ($ M) Profitability Gross Profit Margin Pre-Tax Profit Net Profit Margin Return on Equity Return on Assets Return on Invested Capital Valuation Price/Sales Ratio Price/Earnings Ratio Price/Book Ratio Price/Cash Flow Operations Days of Sales Outstanding Inventory Turnover Days Cost of Goods Sold in Inventory Asset Turnover Net Receivables Turnover Flow Effective Tax Rate APPLE INC. HP Inc. $233,715.00M 97,000 $639,938.76M $111,454.00M 302,000 $65,993.65M APPLE INC. HP Inc. 40.06% 31.03% 22.85% 46.25% 20.45% -- 23.94% 5.57% 4.30% 16.42% 4.34% -- APPLE INC. HP Inc. 2.82 12.36 5.36 8.12 0.52 12.26 2.03 8.37 APPLE INC. HP Inc. 47.4 53.6 -- 104.8 5.8 16.4 29.3 0.9 8.1 26.37% 866-541-3770 • HOOVERS.COM Google Inc. Blackberry Limited $66,001.00M 53,600 $358,042.54M $3,335.00M $5,716.35M Google Inc. Blackberry Limited Industry Market 47.02% (2.58%) (0.04%) (0.03%) (0.02%) -- 24.42% 0.04% 1.53% 0.25% 0.05% 0.13% 39.35% 6.76% 5.68% 5.93% 1.85% 4.96% Google Inc. Blackberry Limited Industry Market --1.09 6.06 1.68 17.98 3.04 16.08 1.67 20.59 1.96 12.60 Google Inc. Blackberry Limited Industry Market 55.6 10.9 49.2 --- 20.4 33.8 1.0 6.3 9.2 62.0 1.0 6.4 --- 0.4 4.3 1.1 5.8 0.5 7.3 22.75% -- -- 26.05% 30.68% ------- ----- Dec 01, 2015 • PAGE 3