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Your editorial program is the basis of your cash flow. The primary planning objective is to allow enough time to write and produce your book while at the same time minimizing the time you are out-ofpocket for cash. How much time is enough time? How much time should you leave between the time of signing the contract for a manuscript and the time itâs published? At least 24 months. Between the time you sign a contract for a book and the time itâs published, a variety of tasks must be performed to ensure that the book will generate as much revenue as possible.
