Download Blair Jerrett, Senior Director of Marketing

www.maritimetravel.ca
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Full-service travel agency chain in business since
1949.
110 agencies coast to coast + over 400 agents.
Company Headquarters in Halifax, Nova Scotia.
Selling worldwide travel – leisure and corporate.
Just over half of our offices are in Eastern
Canada.
Atlantic Canada – close to 60% market share;
Smaller market, but close in proximity.
Selling Massachusetts
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Massachusetts is popular: FIT, coach tours,
sporting events, and business travel.
2013 vs 2014 approx. 10% increase.
Drive Traffic versus Fly-In.
Larger numbers for Florida, NYC, California: All
facing challenge of lower CDN dollar.
Not unfamiliar situation.
A lower Canadian Dollar… What to do?
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As a retailer: We often rely on our U.S. suppliers
(tour operators, airlines, hotel chains, car rentals,
etc.) to create promotions.
They deal directly with tourism operators on the
ground.
Maritime Travel: Co-op marketing & booking.
Direct connection to travellers.
What has worked?
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Value-added offers / promotions that counter
perceived expense.
Anything to “get them there”.
Examples: Destination Disney. Cruise Lines, even
McDonald’s.