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HOW TO LAUNCH AN ETF The Next Trillion Dollars: An In-Depth Look at the ETF Market of Tomorrow NIGEL BRASHAW Partner PwC THE NEXT TRILLION DOLLARS: AN IN-DEPTH LOOK AT THE ETF MARKET OF TOMORROW 22nd January 2017 Nigel Brashaw Partner, PwC Global ETF Leader Boston, MA What will we be covering this afternoon? 1. WHERE HAVE WE COME FROM? (VERY BRIEFLY) 2. WHERE ARE WE NOW? (BRIEFLY) 3. WHERE ARE WE GOING? . 4. OTHER TOPICS & QUESTIONS . Where are we coming from? Where are we now? $3.0 $2.56 trillion Assets ($ Trillion) $2.5 $2.0 $1.5 $1.0 $0.5 $0.0 19941995199619971998199920002001200220032004200520062007200820092010201120122013201420152016 1994 2000 2005 2010 2014 2016 Source: Strategic Insight MF Note: Data includes ETFs, ETNs & UITs Progress in Trillion Dollar Increments $1T $2t $2.6t $3.6t 1994 - 2010 2014 TODAY 201? The next $1 trillion prediction – Our View ETF AUM $3.6T in 2018 Where will the next trillion dollars be invested?The boring answer “Smart Beta” AUM $513bn Non “Smart Beta” AUM - $2.0T Source: Morningstar Active AUM not shown – c$25bn approximately 95% of which is in active bond funds. Structural Factors Driving Growth We see 4 key developments driving continued growth in assets under managment ONLINE PLATFORMS We believe the technology is here to stay and will improve. Key impact will be at incumbent organizations. RETAIL INVESTORS Representing approximately 50% of assets in ETFs individual investors are an important group who increase their adoption of ETFs over time. INSURANCE COMPANIES & OTHER INSTITUTIONS Insurance companies are users and will increasingly be issuers of ETF products. FINANCIAL ADVISORS & INTERMEDIARIES Regardless of changes in regulations – the lower fee proposition of ETFs is attractive to financial advisors and likely will remain so. Why are investors buying more and more ETFs? VS What haven't we talked about? There is a lot of press comment about the following topics: ACTIVE ETFS LIQUID ALTERNATIVES Currently active equity ETFs are at a significant disadvantage to other products – regulatory changes could open up a whole new market to ETFs There is a lot of media talk about the potential for liquid alternatives – but there remain very few assets FURTHER PRODUCT INNOVATION Smart Beta is on the frontier of innovation in the asset management industry (not just ETF’s), what’s next? An interesting question might be: “What role to ETFs play in the future of Asset Management?” Trend Good for ETFs Digitization ✔ Cost/Fee Transparency & Pressure ✔ Shift to Passive ✔ Regulation ? (Probably) Demographics ? (Probably) ETFs and the next $10 trillion dollars Disruption in Asset Management DEMOGRAPHICS Key trends include impact of ‘Baby Boomer’ drawdowns, ‘Millennials’ and the increase in wealth in Asia-pacific MACRO ECONOMIC CONDITIONS Volatility is probably not going away for the foreseeable future NEW BETA PRODUCTS REGULATIONS The average fee for ETFs has decreased 15% since 2010 (Morningstar). Regulatory change in the US and elsewhere can provide opportunities as well as impediments TECHNOLOGY/DIGITAL NEW ENTRANTS How will ETFs capitalize on changes/trends such as Blockchain, artificial intelligence and big data Will new entrants launch products? Nigel Brashaw Assurance Partner – PwC Global ETF Leader Boston, MA Phone: +1 617 530 4487 Email: [email protected] © 2017 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details. This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors.