Download 3. peninsula IMPORTANT WORDS

Section II. Situational Dialogues
Conference Arrangement
Setting up a Booth
Designing an Exhibition Stand
Decorating a Special Stand
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Dialogue 1.
Conference Arrangement
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Ms. Ross and Mr. Fisher are colleagues, discussing
conference arrangements.
R:
Hi, Mr. Fisher, could we have
a quick word about the sales
conference﹖
F:
Yes, of course. The venue’s
booked.
R:
Good. And I’ve got some
definite numbers now.
There are 108 delegates.
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F:
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That’s great. The auditorium holds 130, and I’ve
booked another two rooms as well.
We need to sort out the programme.
It’s difficult to do that without knowing how many
people are attending each talk. There’s a
conference room that holds 60 people and a
meeting room that holds 30.
Well, everyone’s going to Mr. Barton’s presentation.
He’s giving the opening address. But I’ll find out
about the others.
Would you also ask the speakers if they need any
special equipment﹖
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R:
F:
OK, what have you got, then﹖
There are simultaneous translation facilities in the
auditorium and there’s a video projector in the
conference room.
R:
What about microphones and slide projectors﹖
F: All the rooms have them.
R:
Good.
F:
What time would you like to start﹖
R:
9a.m., I think, then we can fit two sessions in
before lunch.
F:
OK, I’ll arrange it.
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Dialogue 2.
Setting up a Booth
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An exhibition organizer, Miss Peng, is at the exhibit area at Liu
Hua Exhibition Hall. The exhibitor, Mr. Milton, of XLY Company is
having a discussion with her about the setup of booths.
P:
Good morning, Mr. Milton.
M: Good morning, Miss Peng.
How is the setting up of the
booths coming along﹖
P: We’ve just finished the space
assignment, but I’ve got
something urgent to talk to
you about.
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M:
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Tell me, please.
The number of booths are so great that we can’t
make island booths. They take up too much space.
Then what about peninsula booths﹖
That is what I want to suggest. They save more
space, but there will still be some corner booths.
I see. So can you leave enough space for the
show office﹖
Certainly, we will. Where would you like to locate
it﹖ 1
Better put it near the entrance.
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P:
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No problem, Mr. Milton. Everything will be ready
by tomorrow afternoon. Could you come and see
the work then﹖
Yes, I will. See
you then.
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Dialogue 3.
Designing an Exhibition Stand
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In the following dialogue, Mr. Smith,who is from a cosmetics
company, and Ms. Zhang, a stand designer, are having a talk on how
to build a distinctive stand and use giveaways to attract customers.
S: It’s our first time attending
a trade show of this kind.
What we care about most
is the design and building
of the stand. Would you
mind telling me something
about it﹖
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Z:
S:
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Certainly, I’ll be happy to tell you everything I know.
What theme should we adopt for our stand﹖ 2
This will be based on the market positioning of your
company. How does your company orient itself﹖
Our target customers are young and fashionable
men and women. So modernness and elegance
should be the features of our company’s image.
OK, I see. Then it is important to achieve a modern
style. So we need to get furniture such as desks,
chairs and shelves which look unique and kind of
cool.
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That’s right. They will help attract our target
customers.
Then every one or two hours, you could conduct a
presentation session of your products and give
away samples.
This is a terrific idea and will definitely help gather
people at the stand.
Besides, you could provide free skin tests for
people who are interested and it could attract more
beauty-conscious people to your place.
Oh, this is ingenious！
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Be sure to keep a record of those who buy your
products at the stand. It will be worthwhile to save
the information for future use.
What you say gives
me a lot of ideas.
Thank you very much.
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Dialogue 4.
Decorating a Special Stand
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Ms. Lee, who is from FanMan Art&Crafts Co, Ltd., is talking
with Mr. Bruce who is an agent of the same Co. in Guangzhou, about
the decorations for displaying their products.
L:
Now, I want to ask you
about the decorations.
B:
Our decorators can take
care of it. How would you
like it to be decorated﹖
L:
For this tabletop display,
I want attractive draperies.
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Yes, I agree with you.
You know, I think we should make sure that our
display is culturally acceptable while at the same
time highlighting the theme of the stand.
Sure. But how can we make our stand really
distinctive and noticeable﹖
I suggest you use some bright colors and materials
with good texture to build and decorate the stand.
Yes, we had better use some flowers and spot lights
to give our stand a nice and warm atmosphere.
Good idea! By the way, we need to paint the wall of
the booth bright blue to match our products and
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uniforms.
Now we should put the goods together according
to their categories.
Yes, we should break down all these items into
categories for convenience: beauty gift sets,
combs, compacts, cosmetics, emery boards, hair
care products, manicure kits, nail clippers, razors
& shaving accessories, soap, sunblock & suntan
lotion, and tanning oil. 3
Yes, that is great! We will make everything ready
before the show opens.
I look forward to seeing your special stand.
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IMPORTANT WORDS
1. auditorium
n. a large building used for concerts or
public meetings
礼堂
FOR EXAMPLE
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The crowd overflowed the auditorium.
We gathered in an auditorium and watched a
videotape.
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IMPORTANT WORDS
把...分类 ,挑选出
2. sort out
FOR EXAMPLE
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It is necessary that he (should) sort out the
information for my reference.
We must sort out the good apples from the bad.
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IMPORTANT WORDS
3. peninsula
n. a piece of land almost completely
surrounded by water but joined
to a large area of land
半岛
FOR EXAMPLE
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But it is obvious that one relatively small peninsula
can not contain this missionary zeal indefinitely.
An arm of the Red Sea between the Sinai
Peninsula and northwest Saudi Arabia. It has long
been of strategic importance in the Middle East.
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IMPORTANT WORDS
adj. having a special quality, character, or
appearance that is different and easy to
recognize
有特色的,出众的
4. distinctive
FOR EXAMPLE
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She had a distinctive appearance.
The most distinctive feature of the building is its
enormous dome-shaped roof.
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IMPORTANT WORDS
5. giveaway
n. something that is given away free,
especially something that a shop
gives you when you buy a product
免费样品
FOR EXAMPLE
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Many manufacturers offered giveaways to
consumers with the purchase of their product.
There are all kinds of giveaway which could be
used in place of product samples.
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IMPORTANT WORDS
6. market positioning
市场定位
In marketing, positioning is the technique by which
marketers try to create an image or identity for a product,
brand, or organization. It is the 'place' a product occupies in
a given market as perceived by the target market.
Positioning is something that is done in the minds of the
target market.
FOR EXAMPLE
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Accurate market positioning allows you the
biggest order discount and highest return on
investment.
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IMPORTANT WORDS
7. ingenious
adj. clever, imaginative, or inventive,
机灵的,精制的,有独创性的
FOR EXAMPLE
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He developed an ingenious solution to our
problem.
A human is an ingenious assembly of portable
plumbing.
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IMPORTANT WORDS
8. decorator
n. someone who paints houses and puts
paper on the walls as their job
装饰者，装修专家
FOR EXAMPLE
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I'm not an interior decorator, but I could always
turn my hand to most things.
I have fixed up for the decorator to come on
Monday.
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IMPORTANT WORDS
9. drapery
n. cloth arranged in folds；long heavy
curtains
装饰织物，窗帘
FOR EXAMPLE
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The orphan in whom you took an interest is now
doing well in the drapery way.
Anita wants to buy some new drapes for the
living room, and she wants Jone's help and
opinion. They are in a drapery shop.
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NOTES
1. Where would you like to locate it﹖
你想把它放在什么地方?
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NOTES
2. What theme should we adopt for our stand﹖
我们的展位应该采用什么样的主题?
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NOTES
3. We should break down all these items into
categories for convenience: beauty gift sets,
combs, compacts, cosmetics, emery boards,
hair care products, manicure kits, nail clippers,
razors & shaving accessories, soap, sunblock
& suntan lotion, and tanning oil.
我们应该按分类摆放好:美容套装,梳子,粉盒,化
妆品,磨砂条,护发品,修指甲套装,指甲刀,剃须系
列,肥皂,防晒护肤品和防晒黑油｡
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Beauty Product Categories
Beauty Gift Set
Comb
Emery Board
Sunblock &
Suntan Lotion
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Compact
Hair Care Product
Cosmetics
Manicure Kit
Beauty Product Categories
Nail Clipper
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Razors & Shaving
Accessories
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Soap
Tanning Oil
EXERCISES
Functional Sentences
Role Play
Listening Comprehension
Build up Your Vocabulary
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Functional Sentences
Substitute the italicized parts with the following choices.
1. Could we have a quick word about the sales conference﹖
A. seating arrangements
B. the stand decorations
C. the press conference
D. the problem of booth space
2. How is the setting up of the booths coming along﹖
A. the decoration of the stand
B. the report
C. the meeting
D. the setting up of the lighting
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Functional Sentences
3. Would you mind telling me something about it﹖
A. speaking slowly
B. showing the operation of your new product
C. booking a ticket for me
D. putting a bunch of flowers there
4. For this type of exhibition, we shall leave 2.5-meter aisles.
A. and for this particular material, the temperature can be
adjusted to 21 degrees centigrade.
B. we should allow plenty of space for the customers.
C. we should ensure we have enough staff.
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Functional Sentences
5. It would be better if you do it yourself.
A. to fix fluorescent lighting.
B. if we both make some concessions.
C. if you pay the rent 2 weeks in advance.
D. if you have samples of this product.
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Role Play
Make up a dialogue based on the following situation.
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Mr. White and Ms. Zhang are from an
automobile company who are going to attend an
auto show. They are discussing how to make
their stand more distinctive than the other stands.
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Listening Comprehension
Listen to the short dialogues; fill in the blanks
according to what you hear. Then practice the dialogues
with your partner.
O: Oliver / M: Martin
M:
Here we are at the Exhibition Hall.
It is very big
O:
How big! (1)__________,isn’t
it﹖
Let’s have a look
M:
Yes. (2)______________.
it is softer
O:
OK, we’ll put the lights on this wall so that (3)_______
on the eyes
__________.
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M:
O:
M:
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We will put some colorful balloons here at the
entrance and on some posts.
we are going to have some
Right. And since (4)_________________
activities or small-scaled promotions here, we need
to leave some space at the east corner.
And we should put your company sign in a very
obvious place so that every one can see it.
(5)___________
By the way we need to paint the
Good idea! (6)_________,
wall of the booth bright blue to match our products
and uniforms.
You are very professional.
Let’s get down to work right now.
Thank you. (7)_________________
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Build up Your Vocabulary
1. Match the expressions on the left with the best translation
on the right.
1. distinctive
a. the way in which something is said,
offered, shown, explained, etc., to others
b. cloth arranged in folds
c. clearly marking a person or thing as
different from the others.
d. be like or suitable for use with another or
each other
e. an activity intended to help the
development or success of something
f. easy to see and understand; clear; which
must be recognized
2. drapery
3. presentation
4. obvious
5. promotion
6. match
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Build up Your Vocabulary
2. Complete the following sentences with words or expressions
from the dialogues.
peninsula booth
1. Compared with the island booth, the (1)______________
(半岛型展台) will take up less space.
By the way
2. (2)__________(顺便提一下),
can you give me the
working schedule for next week﹖
the layout of the Exhibition Hall
3. Here is (3)________________________(大厅平面图)
and brochure.
valuable property
4. Please look after your (4)______________(贵重物品)
at
the Exhibition Hall.
be available
5. All the facilities will (5)_____________(可以使用)
in this
lab whenever you need them.
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Thank you!
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