Download Production Coordinator

1
Objectives
• Learn the importance of horticultural
products
• Recognize the aesthetic and recreational
value of horticulture
• Identify environmental benefits and
concerns
• Explore the economic role of the
horticulture industry
2
Food Production
• Fruits, nuts and vegetables provide
essential vitamins and minerals
• Sold as fresh, frozen, canned or
processed
3
Specialty Crops
•
•
•
•
Herbs
Coffee
Chocolate
Medicinal Plants
– foxglove is the source of digitalis, a heart
medication
4
Aesthetic Value
• Landscape plants enhance our
surroundings
• Plants function to improve our physical
environment
– with shade
– with windbreaks
5
Aesthetic Value
• We bring plants indoors for beauty
• Indoor plants fill an emotional need
• Plants function to define spaces and uses
6
Aesthetic Value
• Flower arrangements add beauty to our
homes
• Flowers are symbols of love, celebration,
friendship and sympathy
7
Recreational Value
• Gardening provides both exercise and
relaxation
• School and community gardens provide
educational and social benefits as well
8
Recreational Value
• Vegetable gardens
• Orchards
• Planting trees & flowers
9
Recreational Value
• Lawns
• Golf courses
• Sports fields
10
Therapeutic Value
• Convalescent homes
• Persons with disabilities
• Hospitals
11
Environmental Concerns
• Plants provide shade and
cooler temperatures around
houses and buildings
• Plants filter air and improve air
quality
• Bioremediation – where plants
are used to remove or
neutralize contaminants in soil
or water
12
Environmental Concerns
• Plants prevent erosion
• Runoff of fertilizers and pesticides
endanger water sources
13
Economic Value
• Horticulture industry provides employment
in a wide range of fields:
– landscape designers and contractors
– lawn care
– golf course management
14
Economic Value
• Vegetable, fruit and nut growers
• Processors
• Distributors
15
Economic Value
• Ornamental plant production
• Garden centers and nurseries
16
Economic Value
• Florists
• Interior plant design and maintenance
17
Economic Value
• Biotechnology research
18
Economic Value
• Related products and services
– chemicals
– fertilizers
– insecticides
– fungicides
– growth regulators
19
Economic Value
• Related products and services
– garden tools
– power equipment
– irrigation supplies
20
Economic Value
• Related products and services
– seed companies
– greenhouse equipment and supplies
– organic soil amendments
21
Economic Value
• Related products and services
– transportation and distribution of horticultural
products
– sales and marketing
22
Assessment
23
Assessment
1. Flowers add beauty to one’s home.
A. True
B. False
2. Which of the following is NOT a specialty crop?
A. Coffee
B. Herbs
C. Chocolate
D. Corn
24
Assessment
3. Plants degrade air quality.
A. True
B. False
4. Fruits, nuts and vegetables are classified as which of the
following benefits of the horticulture industry?
A. Aesthetic value
B. Recreational value
C. Therapeutic value
D. Food production
25
Assessment
5. Biotech research does not benefit from advances in the
horticulture industry.
A. True
B. False
6. Which of the following is NOT a environmental benefit of
plants?
A. Provide shade
B. Filter air
C. Provide cooler temperatures
D. Increase erosion
26
Assessment
7. Which of the following is known as the process where plants
are used to remove or neutralize contaminants in soil or
water?
A. Runoff
B. Erosion
C. Bioremediation
D. Pollution
8. Which of the following is NOT an aesthetic value of indoor
plants?
A. To increase beauty
B. To define spaces and uses
C. To fill an emotional need
D. To provide exercise
27
Assessment
9. Which of the following are considered symbols of love,
celebration, friendship and sympathy?
A. Plants
B. Flowers
C. Trees
D. Shrubs
10. Which of the following is NOT considered a recreational
value of plants?
A. Lawns
B. Golf
C. Gardens
D. Fruits and nuts
28
Acknowledgements
Production Coordinator
Sandra Balch
Graphic Designer
Melody Rowell
Technical Writer
Jessica Odom
V.P. of Brand Management
Clayton Franklin
Executive Producer
Gordon W. Davis, Ph.D.
© MMXIV
CEV Multimedia, Ltd.
29