Download Xero Live Limited - Networx Recruitment

Xero Limited Position Description
Title:
Date:
Location:
Video Producer
April 2014
London
Background:
Xero is beautiful accounting software that gives small businesses and their advisers real time access to
accounting information, anytime, from anywhere.
In 6 years Xero has grown to over 600 people with offices in New Zealand, Australia, UK and USA and
customers in over 100 countries.
We have developed an award winning Software as a Service (SaaS) solution which is revolutionising the way
small businesses complete their accounting requirements. In order to stay ahead of our competitors we need
to continue to provide practical yet intuitive solutions to accounting requirements in different countries
around the globe.
Role Description:
The Video Producer is responsible for video production (and some motion graphics). This includes:
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Filming and editing software promos
Planning, filming and editing customer stories
Planning, filming and editing social media videos
Planning, filming and editing internal communication videos
Shooting engaging video content
Video production planning and execution for key events (Xerocon, Road Shows etc.)
Using titles, graphics, motion graphics and visual effects to integrate with live action content
Filming and editing software release updates and product shots
Taking and processing still photography
The essence of this role is the ability to plan, shoot and edit a story quickly and to a high standard with little
direction, adapting to a fast changing environment and possessing an understanding for design driven thinking.
Overview of Key Responsibilities:
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Collaborating with the Design and Marketing teams to understand the business objectives, customer
requirements, target audience and context of the video content
Producing authentic and human content
Collaborating on storyboards, scripts, graphics, images and audio to pre-visualise video concepts
Prepare shot lists, props, scripts, wardrobe, and supporting images (i.e screenshots and software
examples)
Coordinating and scheduling video shoots: transportation, gear, people, props, and wardrobe
Creating videos that are consistent with Xero’s brand values
Understand the business with an ability to prioritise workload to align with the video strategy
Building strong working relationships in order to support our regions remotely, and training internal staff
Focusing production effort on projects that will deliver the greatest return (i.e. needle moving
initiatives that contribute toward achievement of revenue targets)
Maintaining a current knowledge of video technologies and best practice.
Key Performance Indicators:
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Actively delivers on the 12-month video production plan
Produces videos and photos that are consistently well executed, maintaining a high degree of
craftsmanship at every level of production
Communicates and collaborates with the Design and Marketing teams in a highly professional and timely
manner
Consistently delivers to tight deadlines
Takes the lead in demonstrating fast turnaround video and streamlining workflows in consultation
with the Video Chanel Manager.
Reports to:
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UK Marketing Director
Dotted line to New Zealand Design Team
Functional Relationships:
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Marketing team
Design team
SEO team
Customer Experience and Enablement teams
Qualifications and Experience:
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Educated to degree level or equivalent and/or relevant industry experience.
Demonstrable abilities with video & audio production in a fast paced environment
Strong communication skills, both verbal and written
An ability to give clear instructions and to comprehend the requirements of the projects assigned
An ability to collaborate with a team of people involved in the creation of the video’s production
Creativity and craftsmanship, with an ability to quickly understand the Xero brand and culture, to ensure
all content and output is consistent with the Xero style
Commercial acumen to guide day-to-day decision making and prioritisation
Key Areas of Expertise
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Extensive knowledge of video and audio recording equipment, including cameras (DSLR), storage devices,
microphones, tripods, lights and other related devices
A talent and flair in using Adobe editing products such as Premier Pro, Photoshop and After Effects
Effective storytelling skills
Ability to identify talent as well as being able to draw the best out of characters
(actors/speakers/participants)
You will be required to shoot video stories primarily but a strong skill set in photography would be an
advantage.
This position description is intended merely as a guideline of the responsibilities involved in the position. The
employee is expected to perform any other duties as reasonably required by the Manager.