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Customer Reference Made Easy Customer references are undeniably the most powerful sales tool in your arsenal, but making sure they are used to their full potential has challenges. Do these circumstances sound familiar? Finding customer references is a last minute fire drill Customers are reluctant to share their stories publicly A black market for customer information exists within your company Your customer reference program lacks executive support Partnering for Your Program Success Boulder Logic is the leader in customer reference program software, providing a proven solution for scalable, enterprise, customer programs. Since 2003, Boulder Logic has been helping clients accelerate sales and increase their market credibility using customer references. We share our expertise and passion for customer marketing. Every implementation includes our recommendations for program design, implementation best practices, and the ongoing guidance and support necessary to help you get the most from your customer reference investment. Our implementation methodology creates the foundation for success We’ve found that showing results quickly and then building on those results provides the best path to success. We recommend simple, short duration phases that reduce complexity, set clear expectations and rapidly demonstrate results. Our cloud-based delivery keeps it simple Our hosted environment is maintained by a professional staff to provide the highest levels of enterprise scalability, availability and security. We are here to make sure that your attention can stay focused on the program and not the technology. Our professionals guide you every step of the way Boulder Logic is a team of specialists in customer reference management. We believe strongly in the value of customer marketing and understand your needs because we have lived them. Sandi Montour Customer Reference Manager Progress Software “Boulder Logic was chosen for many reasons. First, the trust and confidence they instilled in us was a key differentiator, and time has proven how committed they are to their customers. We’ve been impressed with the knowledge and responsiveness of everyone at Boulder Logic. Our experience has been just outstanding.” Customer Reference Made Easy Our Customer Reference Solution K E Y F E AT UR E S Our solution has been designed with customer reference best practices in mind. We help you create a showcase of customer successes and automate customer recruitment, recognition and the fulfillment of live activities. Intelligent Search Automated Workflows Usage Thresholds Closed Feedback Loops Personalized Micro Sites Find the right customer references efficiently. Search results are ranked based on how closely they match an ideal customer for your opportunity. Streamline your process by creating a self-service system for notifying stakeholders and securing the necessary permissions for nominations and live customer reference activities. Set customized controls for customer usage that respect customer preferences and protect these critical relationships from overuse and burnout. Use automated surveys to confirm the completion of reference activities and measure the impact your customers have had on your business. Expand the distribution of case studies, videos and other customer marketing content using personalized micro sites that track visitor statistics. Incentive Programs Manage a customer incentive system to determine which customers have contributed the greatest business value to your program. Update Campaigns Collect updated customer information by sending targeted surveys that populate your customer reference database directly. ROI Reporting Working with Your CRM Track customer references to the opportunities where they are involved, revealing impact on revenue and affect on sales cycle length. Boulder Logic provides a seamless integration and data synchronization with your current CRM application, including our highly rated AppExchange package for Salesforce. Get started today. 800.715.1910 [email protected] • www.boulderlogic.com