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Protecting your product • What is Intellectual Property (IP)? • Legal rights that result from intellectual activity in the industrial, scientific, literary and artistic fields. • Copyright, Trademark, Patent , Industrial design • Learn more about Canadian intellectual properties law http://www.cipo.ic.gc.ca/eic/site/cipointernetinternetopic.nsf/eng/home Copyright • Copyright: Bernard Liengme ©2012 • Copyright applies to all original, dramatic, musical, artistic and literary works (including computer programs). It also applies to performances, communication signals and sound recordings. • Copyright exists automatically when an original work is created; however, registration gives you a certificate that states that you are the owner, which can be used in court as evidence of ownership • Limited lifetime. So some books can be downloaded from the Internet free Trademarks 1875 The first registered trademark • A trademark is a sign used to identify a product. They help customers identify your product. • Unregistered: symbol is TM . You are not required to register your trade-mark — using a mark for a certain length of time can establish your ownership under common law. • Registered: symbol is ®. Registration of your trade-mark gives you the exclusive right to use the mark across Canada for 15 years; registration is renewable every 15 years after that • Microsoft has registered Microsoft Excel®. Patent • A patent is a right, granted by government, to exclude others from making, using, or selling your invention in Canada. • You can patent a process not an idea • It must be new, practical, and not obvious • During the lifetime of the patent, no one can copy your design, except if they purchase a licence from you. Example of a patent • http://brevets-patents.ic.gc.ca/opiccipo/cpd/eng/patent/2668740/summary.html Advantages vs Disadvantages • What is a trade secret? To patent or not to patent, that is the question. • What is reverse engineering? Industrial Design • The design must have features that appeal to the eye. To be eligible for registration, your design must be original. • A well-designed chair is not just a pleasure to sit on, but also a pleasure to behold. For most manufactured products the value depends not only on what they do, but how they look. • Registration can prevent your design from being copied and imitated by competitors. It pays to protect your hard work.
