Download Securing Success Through Authentic Relationships The Heritage

Securing Success Through
Authentic Relationships
The Heritage
Acres Story
It All Starts At the Farm
It All Starts At the Farm
Farmer controlled brand
 Communicating with the consumer
about how their food was raised
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Taste/flavor,
 Health and food safety,
 Animal welfare,
 Environment and sustainability.
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Flavor Comes from the Farm
Flavor Comes from the Farm
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Consumers pay for subtle differences in
flavor in particular products: wine, cheese
and meat
Production practices influence flavor
Consumers choose natural and organic due
to better taste
Communicating with consumers gets them
interested in product
Heritage Acres Pork
Heritage Acres Pork
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Our genetics selected for flavor & “outdoor” acceptance and result in pork with a
sweeter, richer flavor
Pork Raised outdoors, in non-confinement
operations does not have a “piggy” flavor
or aroma
Consumers Concerned
About Health
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World Health
Organization has
raised concerns about
use of antibiotics in
food-animal
production
Most European
countries have
outlawed use of these
products
Produced without Antibiotics
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Producers do not
administer
antibiotics
If animals
become ill they
are removed
from the system
Strict Feeding Protocol
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High plane of nutrition with corn & soybean diets
No animal by-products
Consumers Want Choices
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Over 80% of
consumers are
willing to pay more
for food produced
from family farms
Environmentally Friendly &
Humanely Raised
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Fully traceable
system with US
farm of origin
Complies with
Certified Humane
production protocol
Third party
verification
Sustainable Family Farms
Sustainability
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At Heritage Acres,
each of our farm
families practice
sustainable
production that
preserve our
environment, our
health and our
communities
Keys to Successful Cooperative
Development
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A champion
Loyalty
Trust
Investment
Obligation and right
to deliver
Professionalism
Knowledge
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Competitive
Capitalization
Marketing
Communication
Planning
Patience
Flexibility
Diversity
Consumers with a Conscience
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Connecting
Consumers with
“Their Farmer” gives
them more
confidence in their
food choice
Consumers want to
know that their food
comes from a “real
farm”
Committed Consumers
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Message resonates with affinity consumer
groups - labor, faith, chefs, youth,
humane, conservation, environmental and
community
Cooperatively Owned
Processing Plant
Building & Sustaining Local
Communities
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Own plant in
Mountain View, MO
Impeccable
sanitation record
Local labor force
with good wages
Securing local, interlocal and trans-local
markets
Heritage Acres Pork
Future success
depends on working
with existing
marketing and
distribution
infrastructure and
preserving the
identity and
authenticity of the
story of the farmer
controlled brand.