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MOUNTAINVIEWMARKET
REGULARBOARDOFDIRECTORSMEETING Wednesday,November20,2013 DirectorsPresent:
LoriKaeSchwab(LoriKae),BoardMember
HollisTrain,BoardMember
CaitlinKarrenberg,EmployeeBoardMember
StellaField,BoardMember,Treasurer
CarolynGressitt(Carolyn),Secretary
PaulHeiberger(Paul),President
DirectorsAbsent(excused): ClaudiaPiper(Claudia),VicePresident
RandyHarris,BoardMember,
KarenGeorge(Karen),BoardMember
(2014) (2014) (2015) (2015) (2016) (2016) (2014) (2015) (2016) OthersPresent:
ShahidMustafa(GMorShahid) MikePerriguey,Staff
MarissaCoronado,MVMWebmaster
RichardWarren,MVMmember
CalltoOrderat5:37.
MemberForum:Richard“Karuna”Warrenpresentedbusinessplanforproducingspirulinabars,andrequesteda
micro- loanof$150,000fromtheCo- op.Paulexplainedourmicro- loanswereforamountsfrom$1,500to$5,000.
Richardsuggestedhecouldopenupcommonstockoptionformemberstoinvestin.ShahidsaidLaMonatañita
mightalsoofferRichardopportunities.Boardwillreviewproposalwhenheisclosetohisfund- raisinggoal.
3. PRELIMINARIES: a. AgendaReview:MovedupMarissa’spresentation.MOTIONtoapprovetheagendaasamendedwas
madebyLori- Kae,secondedbyCaitlin,andapproved.
b. TaskReview:AtretreattheBoardmemberswereaskedtocompilealistoffrequentlyaskedquestionson
expansion.Paulhasnotyetsetupthedocumentforsubmissionofquestions.
c. MOTIONtoapproveOctoberminuteswasmadebyCarolyn,secondedbyStella,andapproved.
4. FeedbackonYahoositechangeandPydiotrial:MarissasaidPydiowasmovedtoAmazon.ThepublicBoarde- mail
contactwillbemvmboard@mountainviewmarket.coop.TherewillbeaprivateBoardlog- in:eachofuswouldhave
ownlog- in.Siteisprettymuchset/useable.Mustlogintoe- mailandfile- sharingseparately;therewillbeBoard
administrator.StellaandCarolynhadproblemsusingthetrialsite.Atutorialwillbescheduled.Handlingtransfer
ofcurrentprivatedocs:off- loadallprivatedocstoflashdrive,andthenhavethisuploadedtonewsiteduring
black- outtime(Paulwilltakecareofthis/willnotifyus),sometimeinnexttwoweeks.
5. MONTHLYSTATEOFTHECO- OP: a. AcceptManager’sReport:Nodiscussion
b. AcceptFarmBudgetReport:SundaymarketonAmadorgone:Nicolementionedlowsales.
c. AcceptKitchenReport:Noupdates
d. MarketSurvey:Nocompletemarketsurveyyet,shouldbeavailabletotheBoardnextweek.Paulaskedre
keepingitprivate.Shahid:preliminaryfindingsnon- specific,thereforenotneedingprivacy.Detailsshould
remaininternalfortimebeing.SurveywillbesenttoBoardmembersbye- mail.
e. Reportonstaffsurvey:ShahidspoketoCaroleetosetupStaffSurveyforJanuaryorFebruary;sayscost
forsurveybasedonourcurrentpolicyis$1,500.Timingisfineintermsofplanningfor2014;willpropose
first2weeksJanuarytoCarolee.
6. BOARDDECISIONS: 7. GMMonitoring—3 rdQuarterFinancials
a. Dropinsalesexplained:lotsofinitiativesgoingon.Shahid:salesflat—in3%range.Someweeksnot
meetingprojection;expensesgoingup;it’salsoaquirkytimeofyear.
b. ImpactofNaturalGrocersopeningminimal:verylittleofcustomerbaseisoneastsideofI- 25.
c. Patronagerebate:Mike:weneedtodecideon2013patronagerebateatDecembermeeting;
recommends0%.MayneedtoamendBy- lawsbecausecurrentproceduresleadtorebatesbeingheldon
books,eventhoughmembershipnotrenewed.Allpatronagerebatesshouldbezeroedoutby3 rdquarter.
1.
2.
8.
9.
10.
11.
Whenpeopledon’tclaimrebate,wepaytaxesbecauseitcomesbackasincome.Weneedtolimitrebates
to“membersubscribersofrecordatpointofpatronagerebate”;amatteroffairnesstoactualmembers.
Procedureneedstobecrisp:cashiersconfused.Paul:byendofMarchweneedtoletmembersstill
payinginthattheymustcomplete$200- membersharebyendofMarchinordertoreceiverebate.
Shahid:standardpatronagerebateof1.5–2%givesmembersincentivetoshopmore;alsotiesinto
expansion.PaulplaceditemonDecemberagenda.
d. FarmandfinancialhealthofCo- op:changingtonon- profitwillimprovebottomline.Willtake6monthsto
getnon- profitstatus.Shahidcanbeontheboard;othermembers?Notclearwho.MikewilltalktoNicole,
seeifbynextyearitcanbeoffbooks.Storewilllikelyloseanother$120,000togetoutofit.MOTIONto
approve3 rdQuarterFinancials,madebyLoriKae,secondedbyHollis,andapproved.
BOARDWORK: a. FinancialSpotCheck:DidnothappenbecauseonlyPaul&Stellashowedup.Confusionoverdate/Carolyn
hadindicatedatlastmeetingthatshewouldbeoutoftownonNov.10.Re- scheduledforTuesday,Dec.
3,at7:30p.m.,forPaul,Carolyn,andStella;Caitlinat8:30.
b. Self- MonitoringonGovernanceInvestment:CaitlinusedprintedversionfromBoardbinder.Sayswearein
compliance,exceptfor#8,whichwedonotfollow;suggestsdeleting#8.MOTIONtoacceptthe
Self- MonitoringReportonGovernanceInvestmentwasmadebyLoriKae,secondedbyHollis,and
approved.
MARKETSTUDYRESULTS:Shahidlookedatgeneralfindings:Showlimitedprojectionofgrowth,basedonour
demographic.Wearenotburstingatseams;ifwewereat$6.5to$7million,wewouldbe.Thisisstandard
reasonforexpansion,butdoesnottakeintoaccounttryingtobepro- activeinfaceofcomingcompetition.
Professionalmarketstudiersusecannedmetrics—somewhatdiscriminatory.Identifiedtwoareasoftop- profile
customerbase:AlamedaDepot,LasAlturas/Talavera(nothingnewtous).Whatdowewanttodoincurrent
location?ElPasoisplaceforgrowth,notLasCruces.WeDOneedtohavefull- servicestore,asmembersdesire.
Intermsofnext5years,wedon’tneedtoworryaboutTraderJoe’sorWholeFoodscomingtoLasCruces,which
isoddity:wehaveuniversity,butwearenotcollegetown(álaMadison,WI,e.g.)Outreach&marketingtoEl
Paso:Howdowesellthattomembers?Paul:moneyiseasytoraise.Whatwespenditonisissue.Shahid:we
candothingsdifferentlyfrompeople“intheirbox”—butneedmarketstudytogotobank.
TASKS: a. Newsletter:January–Caitlin,February–Karen,March–Carolyn
b. NextSelf- Monitoring–NoneinJanuary
CLOSINGS: a. MOTIONtoadjournmadebyLoriKae,secondedbyCaitlin,at7:50p.m.
b. NEXTMEETING:December18,2013at5:30PM
DATE
MOTION
2013.11.20 MOTIONtoapprovetheagendaasamended
FOLLOW-UP
wasmadebyLoriKae,secondedbyCaitlin,
andapproved.
2013.11.20 MOTIONtoapprovetheOctoberminutes
Weneedtoputalinkonthewebsitetothe
wasmadebyCarolyn,secondedbyStella,and
minutes
approved.
2013.11.20 MOTIONtoapprove3 rdQuarterFinancials,
madebyLoriKae,secondedbyHollis,and
approved.
2013.11.20 MOTIONtoaccepttheSelf- MonitoringReport
onGovernanceInvestmentwasmadebyLori
Kae,secondedbyHollis,andapproved.
2013.11.20 MarketStudyisdoneandwillbeemailedto
BoardmembersbyNov.30.
2013.11.20 MOTIONtoadjournmadebyLoriKae,
secondedbyCaitlin,at7:50p.m.
Respectfullysubmitted,
CarolynGressitt,BoardSecretary