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MOUNTAINVIEWMARKET REGULARBOARDOFDIRECTORSMEETING Wednesday,November20,2013 DirectorsPresent: LoriKaeSchwab(LoriKae),BoardMember HollisTrain,BoardMember CaitlinKarrenberg,EmployeeBoardMember StellaField,BoardMember,Treasurer CarolynGressitt(Carolyn),Secretary PaulHeiberger(Paul),President DirectorsAbsent(excused): ClaudiaPiper(Claudia),VicePresident RandyHarris,BoardMember, KarenGeorge(Karen),BoardMember (2014) (2014) (2015) (2015) (2016) (2016) (2014) (2015) (2016) OthersPresent: ShahidMustafa(GMorShahid) MikePerriguey,Staff MarissaCoronado,MVMWebmaster RichardWarren,MVMmember CalltoOrderat5:37. MemberForum:Richard“Karuna”Warrenpresentedbusinessplanforproducingspirulinabars,andrequesteda micro- loanof$150,000fromtheCo- op.Paulexplainedourmicro- loanswereforamountsfrom$1,500to$5,000. Richardsuggestedhecouldopenupcommonstockoptionformemberstoinvestin.ShahidsaidLaMonatañita mightalsoofferRichardopportunities.Boardwillreviewproposalwhenheisclosetohisfund- raisinggoal. 3. PRELIMINARIES: a. AgendaReview:MovedupMarissa’spresentation.MOTIONtoapprovetheagendaasamendedwas madebyLori- Kae,secondedbyCaitlin,andapproved. b. TaskReview:AtretreattheBoardmemberswereaskedtocompilealistoffrequentlyaskedquestionson expansion.Paulhasnotyetsetupthedocumentforsubmissionofquestions. c. MOTIONtoapproveOctoberminuteswasmadebyCarolyn,secondedbyStella,andapproved. 4. FeedbackonYahoositechangeandPydiotrial:MarissasaidPydiowasmovedtoAmazon.ThepublicBoarde- mail contactwillbemvmboard@mountainviewmarket.coop.TherewillbeaprivateBoardlog- in:eachofuswouldhave ownlog- in.Siteisprettymuchset/useable.Mustlogintoe- mailandfile- sharingseparately;therewillbeBoard administrator.StellaandCarolynhadproblemsusingthetrialsite.Atutorialwillbescheduled.Handlingtransfer ofcurrentprivatedocs:off- loadallprivatedocstoflashdrive,andthenhavethisuploadedtonewsiteduring black- outtime(Paulwilltakecareofthis/willnotifyus),sometimeinnexttwoweeks. 5. MONTHLYSTATEOFTHECO- OP: a. AcceptManager’sReport:Nodiscussion b. AcceptFarmBudgetReport:SundaymarketonAmadorgone:Nicolementionedlowsales. c. AcceptKitchenReport:Noupdates d. MarketSurvey:Nocompletemarketsurveyyet,shouldbeavailabletotheBoardnextweek.Paulaskedre keepingitprivate.Shahid:preliminaryfindingsnon- specific,thereforenotneedingprivacy.Detailsshould remaininternalfortimebeing.SurveywillbesenttoBoardmembersbye- mail. e. Reportonstaffsurvey:ShahidspoketoCaroleetosetupStaffSurveyforJanuaryorFebruary;sayscost forsurveybasedonourcurrentpolicyis$1,500.Timingisfineintermsofplanningfor2014;willpropose first2weeksJanuarytoCarolee. 6. BOARDDECISIONS: 7. GMMonitoring—3 rdQuarterFinancials a. Dropinsalesexplained:lotsofinitiativesgoingon.Shahid:salesflat—in3%range.Someweeksnot meetingprojection;expensesgoingup;it’salsoaquirkytimeofyear. b. ImpactofNaturalGrocersopeningminimal:verylittleofcustomerbaseisoneastsideofI- 25. c. Patronagerebate:Mike:weneedtodecideon2013patronagerebateatDecembermeeting; recommends0%.MayneedtoamendBy- lawsbecausecurrentproceduresleadtorebatesbeingheldon books,eventhoughmembershipnotrenewed.Allpatronagerebatesshouldbezeroedoutby3 rdquarter. 1. 2. 8. 9. 10. 11. Whenpeopledon’tclaimrebate,wepaytaxesbecauseitcomesbackasincome.Weneedtolimitrebates to“membersubscribersofrecordatpointofpatronagerebate”;amatteroffairnesstoactualmembers. Procedureneedstobecrisp:cashiersconfused.Paul:byendofMarchweneedtoletmembersstill payinginthattheymustcomplete$200- membersharebyendofMarchinordertoreceiverebate. Shahid:standardpatronagerebateof1.5–2%givesmembersincentivetoshopmore;alsotiesinto expansion.PaulplaceditemonDecemberagenda. d. FarmandfinancialhealthofCo- op:changingtonon- profitwillimprovebottomline.Willtake6monthsto getnon- profitstatus.Shahidcanbeontheboard;othermembers?Notclearwho.MikewilltalktoNicole, seeifbynextyearitcanbeoffbooks.Storewilllikelyloseanother$120,000togetoutofit.MOTIONto approve3 rdQuarterFinancials,madebyLoriKae,secondedbyHollis,andapproved. BOARDWORK: a. FinancialSpotCheck:DidnothappenbecauseonlyPaul&Stellashowedup.Confusionoverdate/Carolyn hadindicatedatlastmeetingthatshewouldbeoutoftownonNov.10.Re- scheduledforTuesday,Dec. 3,at7:30p.m.,forPaul,Carolyn,andStella;Caitlinat8:30. b. Self- MonitoringonGovernanceInvestment:CaitlinusedprintedversionfromBoardbinder.Sayswearein compliance,exceptfor#8,whichwedonotfollow;suggestsdeleting#8.MOTIONtoacceptthe Self- MonitoringReportonGovernanceInvestmentwasmadebyLoriKae,secondedbyHollis,and approved. MARKETSTUDYRESULTS:Shahidlookedatgeneralfindings:Showlimitedprojectionofgrowth,basedonour demographic.Wearenotburstingatseams;ifwewereat$6.5to$7million,wewouldbe.Thisisstandard reasonforexpansion,butdoesnottakeintoaccounttryingtobepro- activeinfaceofcomingcompetition. Professionalmarketstudiersusecannedmetrics—somewhatdiscriminatory.Identifiedtwoareasoftop- profile customerbase:AlamedaDepot,LasAlturas/Talavera(nothingnewtous).Whatdowewanttodoincurrent location?ElPasoisplaceforgrowth,notLasCruces.WeDOneedtohavefull- servicestore,asmembersdesire. Intermsofnext5years,wedon’tneedtoworryaboutTraderJoe’sorWholeFoodscomingtoLasCruces,which isoddity:wehaveuniversity,butwearenotcollegetown(álaMadison,WI,e.g.)Outreach&marketingtoEl Paso:Howdowesellthattomembers?Paul:moneyiseasytoraise.Whatwespenditonisissue.Shahid:we candothingsdifferentlyfrompeople“intheirbox”—butneedmarketstudytogotobank. TASKS: a. Newsletter:January–Caitlin,February–Karen,March–Carolyn b. NextSelf- Monitoring–NoneinJanuary CLOSINGS: a. MOTIONtoadjournmadebyLoriKae,secondedbyCaitlin,at7:50p.m. b. NEXTMEETING:December18,2013at5:30PM DATE MOTION 2013.11.20 MOTIONtoapprovetheagendaasamended FOLLOW-UP wasmadebyLoriKae,secondedbyCaitlin, andapproved. 2013.11.20 MOTIONtoapprovetheOctoberminutes Weneedtoputalinkonthewebsitetothe wasmadebyCarolyn,secondedbyStella,and minutes approved. 2013.11.20 MOTIONtoapprove3 rdQuarterFinancials, madebyLoriKae,secondedbyHollis,and approved. 2013.11.20 MOTIONtoaccepttheSelf- MonitoringReport onGovernanceInvestmentwasmadebyLori Kae,secondedbyHollis,andapproved. 2013.11.20 MarketStudyisdoneandwillbeemailedto BoardmembersbyNov.30. 2013.11.20 MOTIONtoadjournmadebyLoriKae, secondedbyCaitlin,at7:50p.m. Respectfullysubmitted, CarolynGressitt,BoardSecretary