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Solved by Muhammad Naveed (Mirza) MKT 501 Quiz’s solution: Quiz Start Time: 06:20 PM Time Left 81 sec(s) Question # 1 of 10 ( Start time: 06:20:13 PM ) Total Marks: 1 Which of the following takes place at retailer’s end? Select correct option: Promotion Placing Pricing Exchange Quiz Start Time: 06:20 PM Time Left 80 sec(s) Question # 2 of 10 ( Start time: 06:20:44 PM ) Total Marks: 1 Which of the following is NOT a part of financial summary? Select correct option: Financial requirements Pro-forma income statement Margin analysis Break-even analysis Quiz Start Time: 06:20 PM Time Left 87 sec(s) Question # 3 of 10 ( Start time: 06:21:56 PM ) Total Marks: 1 A brand which is created and owned by a reseller of a product or service is known as: Select correct option: Co-brand [b]Private brand[/b] Manufacturer's brand Licensed brand Quiz Start Time: 06:20 PM Time Left 88 sec(s) Question # 4 of 10 ( Start time: 06:22:51 PM ) Total Marks: 1 Which of the following is the first step in the new product development process? Select correct option: Idea generation Idea development Idea screening Idea testing Quiz Start Time: 06:20 PM Time Left 86 sec(s) Question # 5 of 10 ( Start time: 06:23:49 PM ) Total Marks: 1 _________ refers to the likelihood that a given operationalized construct will yield the same results if re-measured. Select correct option: Meta-analysis Conceptualization Validity Reliability Quiz Start Time: 06:20 PM Time Left 87 sec(s) Question # 6 of 10 ( Start time: 06:25:15 PM ) Total Marks: 1 Rs.10 per unit for less than 100 units and Rs.9 per unit for 100 or more units is an example of: Select correct option: Functional discount Seasonal discount Quantity discount Cash discount Quiz Start Time: 06:20 PM Time Left 80 sec(s) Question # 7 of 10 ( Start time: 06:26:13 PM ) Total Marks: 1 In which of the following company specifically creates a brand to counter a competitive threat? Select correct option: Fighting brand Co-brand Family brand Individual brand Quiz Start Time: 06:20 PM Time Left 86 sec(s) Question # 8 of 10 ( Start time: 06:26:55 PM ) Total Marks: 1 Which of the following is the best example of a product that is suitable for sampling? Select correct option: Shampoo Ceiling fan Leather briefcase Lawn furniture Quiz Start Time: 06:20 PM Time Left 26 sec(s) Question # 9 of 10 ( Start time: 06:27:44 PM ) Total Marks: 1 ________ is the usual, widely recognized, channel with a range of ‘middle-men’ passing the goods on to the end-user. Select correct option: Free-flow Internal marketing Vertical marketing Single transaction Quiz Start Time: 06:20 PM Time Left 77 sec(s) Question # 10 of 10 ( Start time: 06:28:56 PM ) Total Marks: 1 Distribution channels are restricted to: Select correct option: Services Physical products Services and physical products (not sure) Services and intangible products Quiz Start Time: 06:38 PM Time Left 58 sec(s) Question # 1 of 10 ( Start time: 06:38:00 PM ) Total Marks: 1 IMC stands for what? Select correct option: Internal marketing communication Integrated marketing communication Integrated managing company Internal marketing community Quiz Start Time: 06:38 PM Time Left 77 sec(s) Question # 2 of 10 ( Start time: 06:38:45 PM ) Total Marks: 1 Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Select correct option: Specialty Convenience Unsought Augmented Quiz Start Time: 06:38 PM Time Left 85 sec(s) Question # 3 of 10 ( Start time: 06:39:54 PM ) Total Marks: 1 career in sales may offers: Select correct option: Opportunity for advancement High earnings Personal satisfaction All of the given options Quiz Start Time: 06:38 PM Time Left 77 sec(s) Question # 4 of 10 ( Start time: 06:40:50 PM ) Total Marks: 1 A new or developing market is _________ for company. Select correct option: Opportunity Threat Weakness Strength Quiz Start Time: 06:38 PM Time Left 87 sec(s) Question # 5 of 10 ( Start time: 06:41:58 PM ) Total Marks: 1 The most flexible element of marketing mix which can be changed quickly is: Select correct option: Promotion Price Place Product Quiz Start Time: 06:38 PM Time Left 47 sec(s) Question # 6 of 10 ( Start time: 06:43:26 PM ) Total Marks: 1 In which of the following distribution only specially selected resellers are allowed to sell? Select correct option: Intensive distribution Selective distribution Corporate distribution Exclusive distribution Quiz Start Time: 06:38 PM Time Left 77 sec(s) Question # 7 of 10 ( Start time: 06:44:16 PM ) Total Marks: 1 Which of the following statement is TRUE about publicity? Select correct option: Publicity is a tool of direct selling Publicity is a tool of public relations Publicity is a tool of sales promotion Publicity is a tool of advertising Quiz Start Time: 06:38 PM Time Left 65 sec(s) Question # 8 of 10 ( Start time: 06:45:33 PM ) Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? Select correct option: Product Price Promotion Place Quiz Start Time: 06:38 PM Time Left 77 sec(s) Question # 9 of 10 ( Start time: 06:46:41 PM ) Total Marks: 1 Which of the following is also called an Export market? Select correct option: Consumer market Business market Global market Government market Quiz Start Time: 06:38 PM Time Left 41 sec(s) Question # 10 of 10 ( Start time: 06:47:45 PM ) Total Marks: 1 A price set by the retailer and often attached to a product with a sticker is known as: Select correct option: Market price List price Retail price Wholesaler price Quiz Start Time: 07:11 PM Time Left 90 sec(s) Question # 1 of 10 ( Start time: 07:11:14 PM ) Total Marks: 1 A brand which cost more than other products is called: Select correct option: Premium brand Economy brand Co-brand Family brand Quiz Start Time: 07:11 PM Time Left 88 sec(s) Question # 2 of 10 ( Start time: 07:12:48 PM ) Total Marks: 1 Which of the following is NOT a part of broad environment? Select correct option: Economy Demographics Technology Corporate culture Quiz Start Time: 07:11 PM Time Left 88 sec(s) Question # 3 of 10 ( Start time: 07:14:02 PM ) Total Marks: 1 Advertising slogans are often proved to be the most effective means of ___________ to one or more aspects of a product or products. Select correct option: Drawing attention Marketing communication Publicity Sales promotion Advertising Slogan Advertising slogans are claimed to be, and often are proven to be, the most effective means of drawing attention to one or more aspects of a product or products. Quiz Start Time: 07:11 PM Time Left 87 sec(s) Question # 4 of 10 ( Start time: 07:15:18 PM ) Total Marks: 1 All of the following are the forms of promotion EXCEPT sales: Select correct option: Seller promotions Trade promotions Business promotions Consumer promotions Types of Sales Promotion In the Sales Promotion tutorial we saw that promotions can be classified into three main areas: • Consumer Market-Directed • Trade Market-Directed • Business-to-Business Market-Directed. Quiz Start Time: 07:11 PM Time Left 89 sec(s) Question # 5 of 10 ( Start time: 07:17:02 PM ) Total Marks: 1 Which of the following type of price discrimination can be seen in any market where excess capacity needs to be eliminated? Select correct option: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination Reference: Second Degree Price Discrimination This type of price discrimination occurs when a firm is trying to sell off any excess capacity it has remaining at a lower price than the normal published price. Examples of second degree price discrimination can be seen in any market where excess capacity needs to be eliminated, examples are: • The traditional end of season sale. • Reduced prices for cinema and theatre in the afternoons. • Last minute bargain holidays. Question # 6 of 10 ( Start time: 07:18:08 PM ) Total Marks: 1 During which stage of new product development does the firm consider profitability? Select correct option: Idea generation Business analysis Market testing Product development Quiz Start Time: 07:11 PM Time Left 85 sec(s) Question # 7 of 10 ( Start time: 07:19:45 PM ) Total Marks: 1 Which of the following is NOT included in product decisions? Select correct option: Styling Brand name Warehousing Packaging Question # 8 of 10 ( Start time: 07:20:26 PM ) Total Marks: 1 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Select correct option: Consumer markets Business markets Global markets Government markets Question # 9 of 10 ( Start time: 07:21:31 PM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option: Company and retailer Retailer and customer Retailer and consumer Company and customer Quiz Start Time: 07:11 PM Time Left 89 sec(s) Question # 10 of 10 ( Start time: 07:22:50 PM ) Total Marks: 1 Which of the following are called value maximizers? Select correct option: Sellers Customers Marketers Manufacturers