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Naturalma® Program
New 
Resistant 
Storable 
Attractive 
Tasty 
apple varieties
of the Holland Alma Ltd.
Trends of varieties and innovation in
nursery production
Signs of the change
• 2004-2005 pause of the planting grants
• Even stricter terms and conditions of the
eligibility for the grants
• Obligations hard to fulfil
• Close of the market demand
• Fall back of the production (less extent of
propagations)
• Decrease of the raw material production
• Nurseries are closing
Trends do not lie
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The interest for varieties that can be produced expensive is
decreasing
The demand on „green line” (Granny, Mutsu) is falling back
Varieties that can be produced at low-cost level are coming to
the focus
The demand on varieties Idared and Florina is increasing
Two directions – Producers are seeking the way out!
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Direction of resistant, tolerant varieties
Direction of „safe” and yielding varieties
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Golden clones have a stable market
Shall we continue, what we have done so far?
Shall we do, what others do?
Both nursery and producers go bankrupt without innovation!
Aim of the Naturalma®
Programme is
To find new, attractive, storable, tasty varieties that are
competitive with the at present produced varieties. To
purchase the propagation rights of these varieties, register,
propagate them, establish a producers’ club, establish and
operate an effective nursery and consume marketing
system. To help the produced and branded product funds to
be placed well on the market.
„In harmonie with nature”
If we continue what we
habe done before ….
… we get what we did
before.
We have started to select the varieties from 60 different
candidates…
… and we have evaluated 10 varieties that are
already produced in Hungary – as control
varieties.
At the end of the evaluation
process we have selected five
varieties
• Red Topaz
• Rozela
• Sirius
• Luna
• Orion
2.
Rozela
Rozela
Rozela
Rozela
• Diploid, good pollinator, bears fruits on the longer
spurs
• flowers heavily and regularly
• Picking time. One week before Golden delicious
• Precocious, annual producer of heavy crops
• In natural storage fruits can be kept until March
• attains 90 % attractive red blush over yellow ground
colour, prominent lenticels
• Flesh yellowish, medium firm, crisp, juicy, sweet with
little acid, good aromatic flavour
• Resistant to scab, tolerant to powdery mildew
• Grower-friendly variety, appears to be better adapted
to cooler apple producing areas
5.
Red Topaz
• Red Topaz & Luna
in a 1-year plantation
Red Topaz
• A colour-mutant of the parent variety,
„candelabrum”
• Picking time before Golden, hangs quite
well on the trees
• Brings fruits early
• Fruits can be stored until March
• Plat, big fruits, almost 100% red cover
• Resistant to scab, tolerant to mildew
1.
Luna in
Piricse
Already in the first year!
Luna
Luna
• Growth intensity and form = Golden D.
• Picking time: one week after Golden
• Can be kept in natural storage until the
beginning of April
• Fruit: Heavy producer, becomes yellow and a
slight blush during storage, flesh is firm, crispy
and juicy, Brix-index is above 13.5
• Resistant to scab,, moderately tolerant to
powdery mildew. The variety is considered for
both integrated and ecological production.
6.
Orion
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Tree: Triploid, strong vigour
Picking time: similar to Golden
Productivity: brings fruits early, no alternation
Can be kept in natural storage until March
Fruit: Big, yellow fruits; sometimes get a slight blush.
Very juicy, has a special taste that combines sweetness
and tartness (Brix 16.1%)
• Diseases: Resistant to scab (Vf), tolerant to mildew
• Comment: The variety is considered for organic
production. Under intensive growing systems with rich
nutrition may produce oversized fruits.
Endures drought.
4.
Sirius
Sirius
• Triploid, vigorous, semi-spreading, bears on longer
spurs
• Flowering: before Delicious
• Picking time: about 10 days after Golden Delicious, fruits
hang separated even without pruning.
• Productivity: Early, regular and homogenous.
• Keeping quality: in natural storage until April
• Fruit: Middle to large size, globular, greenish yellow
ground colour with occasional slight blush, Flesh is
yellow and firm, crispy, fine textured, very juicy, with
good sugar acid rate (14.7 % Brix). Fine aromatic.
• Diseases: Resistant to scab
• Comment: Production criteria are similar to Jonagold,
apart from treatments against scab. Very attractive! Very
interesting variety with many excellent parameters. Is
considered for ecological production.
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We have so far:
Recognized the problems of the producers 
Generated the innovation group 
Defined the aim 
Selected the new varieties 
Prepared and signed the agreements for the new varieties 
Prepared a marketing and financial plan 
Established a model plantation 
2010 hand graftings 
2010 budding
Branding-innovation 
Organisation of a producers’ club 
• Popularization of the varieties in the professional media 
Thank you for your attention!
www.hollandalma.hu
Szabolcs Babicz