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Intro to the web process
Main concepts:
Bandwidth,
Digital vs. Analog
Aerial vs. Terrestrial,
“The Negroponte Switch”
ISDN, ADSL
Synchronous vs. A-Synchronous
DOMAIN NAMES
Browser
URL, IP, DNS,
Cache, Log,
Three last frameworks
Firewall, plug-in
Strategy/Technology
Age/Audience size
Is the Web all there is?
E-Commerce,
Prof.Sheizaf Rafaeli
The Paradigm Shift:
Reduce Cost, Improve Service in Order Management
CURRENT
(Company-Defined Access)
800
 Mail

COMPLETE
THE CALL
Information
Database
Customer Sales and
Service History
Database
EMERGING
(Customer-Defined Access)
COMPLETE THE
TRANSACTION
800
 Mail

The Web/Online
Services
Fax
 On-line

Inventory
Systems
Order
Processing
E-Commerce,
Prof.Sheizaf Rafaeli
Delivery
Systems
The Paradigm Shift:
Reduce Time-to-Market in Supply Chain Management
CURRENT
Customer
NEAR TERM
Customer
EMERGING
ENTERPRISE
FOCUS
800
Retailer
Manufacturer
Supplier
Collaborative
Systems
800
Fax
On-line
Retailer
Shared
Market Data
Manufacturer
Supplier
CUSTOMER
FOCUS
Virtual
Shelf
The Web
Customer
Manufacturer
E-Commerce,
Prof.Sheizaf Rafaeli
PARTNER
FOCUS
Supplier
Browsing 101
1
E-Commerce,
Prof.Sheizaf Rafaeli
Browsing 101
1.5
•There exist a variety of browsers
Explorer, Netscape,
Mosaic, Lynx,
Opera, Offline browsers
•HTML, and therefore browsers,
are not Page Definition Language
or systems
•Looking for dynamic, interactive
presentation
•Hence the role of PDF,
Shockwave, Java, DHTML,
VRML, SSI, PHP, ASP, CGI, etc.
E-Commerce,
Prof.Sheizaf Rafaeli
Browsing 101
2
E-Commerce,
Prof.Sheizaf Rafaeli
Browsing 101
3
E-Commerce,
Prof.Sheizaf Rafaeli
Browsing 101
4
E-Commerce,
Prof.Sheizaf Rafaeli
Browsing 101
5
an IP address is a 32-bit number
that identifies each sender or
receiver of information that is
sent in packets across the
Internet.
The IP address is usually
expressed as four decimal
numbers, each representing eight
bits, separated by periods. This is
sometimes known as the dot
address and, more technically, as
dotted quad notation
E-Commerce,
Prof.Sheizaf Rafaeli
Browsing 101
6
For a more extended
discussion of IP
addressing, see
"Understanding IP
Addressing: Everything
You Ever Wanted to
Know, by Chuck
Semeria.
Longest Match forwarding Algorithm
Dotted Decimal Notation
Subnetting
VLSM
E-Commerce,
Prof.Sheizaf Rafaeli
At:
http://www.3com.com/n
sc/501302.html
Browsing 101
7
E-Commerce,
Prof.Sheizaf Rafaeli
Browsing 101
8
E-Commerce,
Prof.Sheizaf Rafaeli
Browsing 101
9
E-Commerce,
Prof.Sheizaf Rafaeli
Browsing 101
10
E-Commerce,
Prof.Sheizaf Rafaeli
Browsing 101
11
E-Commerce,
Prof.Sheizaf Rafaeli
Browsing 101
12
E-Commerce,
Prof.Sheizaf Rafaeli
Browsing 101
13
E-Commerce,
Prof.Sheizaf Rafaeli
Browsing 101
14
The cache is
often
accessible
later on.
Originally
there for
speed sake,
now makes for
a security and
privacy
nightmare
E-Commerce,
Prof.Sheizaf Rafaeli
Browsing 101
15
E-Commerce,
Prof.Sheizaf Rafaeli
Domain names
• There are currently over 6 million
registered domain names
• About half use the .com extension
• Approximately 70,000 new every week
• Internet Corporation for Assigned
Names and Numbers (ICANN)
E-Commerce,
Prof.Sheizaf Rafaeli
Governance (?):
Keeper(s) of the Names
• InterNIC: Internet Network Information
Center, funded by NSF.
• Since 1993, Network Solutions, Inc. (NSI),
has been the only provider of domain
name registration services in the .com,
.net and .org top-level domains:
Http://www.networksolutions.com
• October 1998: the "Shared Registration
System.” : Five new registrars - in addition
to NSI – were accredited to register
domain names in .com, .net, and .org
E-Commerce,
Prof.Sheizaf Rafaeli
ICANN
• The Internet Corporation for Assigned
Names and Numbers (ICANN) is the
non-profit corporation that was formed
to assume responsibility for the IP
address space allocation, protocol
parameter assignment, domain name
system management, and root server
system management functions
previously performed under U.S.
Government contract by IANA and
other entities.
E-Commerce,
Prof.Sheizaf Rafaeli
E-Commerce,
Prof.Sheizaf Rafaeli
Network Solutions
$119 to reserve
for two years
$70 to register
E-Commerce,
Prof.Sheizaf Rafaeli
New Governance
• Information on the implementation of NSI's
Shared Registration System will be available at
www.nsiregistry.com.
• Information about ICANN and ICANN's registrar
accreditation process is available at
www.icann.org.
• Information regarding the United States
Government's efforts to privatize the
management of the domain name system and
increase competition in domain name registration
services is available at www.ntia.doc.gov.
E-Commerce,
Prof.Sheizaf Rafaeli
New Domain Names (TLDs) in 2001
•.biz
•.info
•.name
•.pro
•.coop
•.aero
•.museum
Also… foreign
language, and
foreign
administration
E-Commerce,
Prof.Sheizaf Rafaeli
Huh?
E-Commerce,
Prof.Sheizaf Rafaeli
Name already taken?
• Don’t despair
• Cybersquatters:
http://www.domainreseller.com,
http://www.domainbook.com,
http://domainrush.com
• “RealNames” and “Netword” schemes
• New TLD (Top Level Domains) just around the
corner, or already allowed: .info, .md, .web,
.store etc.
• UltraNeoColonialism: set up shop in Austria
or Tonga:
http://welcome.to http://visit.at http://fly.to
etc.
E-Commerce,
Prof.Sheizaf Rafaeli
Names for sale
E-Commerce,
Prof.Sheizaf Rafaeli
Three last frameworks...
The strategy-technology linkage
Information Age and Audience Size
Who to Whom and When
E-Commerce,
Prof.Sheizaf Rafaeli
Three last frameworks...
The strategy-technology linkage aspect:
Brand Awareness -- Information Publishing
Customer Segmentation -- Data Access
Loose Collaboration -- Transaction Processing
Tight Collaboration -- Object Sharing
Chronological model?
E-Commerce,
Prof.Sheizaf Rafaeli
Age of information and audience size
E-Commerce,
Prof.Sheizaf Rafaeli
Age of information and audience size
E-Commerce,
Prof.Sheizaf Rafaeli
Age of information and audience size
E-Commerce,
Prof.Sheizaf Rafaeli
Age of information and audience size
E-Commerce,
Prof.Sheizaf Rafaeli
What technologies?
(“communities”?)
ICQ
Gooey, ubique
USENET
Newer technologies and applications?
E-Commerce,
Prof.Sheizaf Rafaeli