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MARKETING YOUR PRESENCE AT NRA SHOW May 20-23, 2017 | McCormick Place | Chicago, IL USA PLAN □ □ □ Set Goals o It’s important to have Show goals planned out before arriving in Chicago. Use the Objectives Worksheet to make sure you are prepared. Write Press Release o Use your Press Release to let the registered press know why they should stop by your booth. o Press Release Tips Train Staff o Whether they’re veterans or new to NRA Show, all your booth staffers need a quick review of onsite goals and procedures. o Staff Training Tips □ Energize Sales Team o Make a plan to keep your onsite staff energized throughout the Show. □ Post-Show Follow-Up Plan o When you talk to attendees onsite, there’s an expectation of timely follow-up. We suggest within two weeks. Make sure your entire sales team not only is aware of your follow-up expectations, but also tracks their progress. GET THE WORD OUT □ Download Show Marketing Materials o Download the provided NRA Show marketing materials, including web banners, logos and more. □ Rent the Attendee List to Invite Prospects o Rent the attendee list to email invites to attendees & prospects to your booth at the Show. o We recommend sending an email to attendees at least once, 1-2 weeks before the Show. □ Invite Current Customers/Distributors o Update your website—Use NRA-provided marketing materials or create your own to alert visitors to your website to visit you at your NRA Show booth. o Marketing materials—Make sure to include your booth number on every piece of marketing material you let loose into the world. o Email—Include your presence at NRA Show in your email signature o Note: You can purchase NRA Show attendee badges for your customers or you can use your leftover allotment. Visit Registration Services in Exhibitor Services for more info. □ Alert Social Media Network o Connect with NRA attendees and drive traffic to your booth via social media using the hashtag #NRAShow on Facebook, Twitter and Instagram. □ Alert the Press o Prepare press kits to bring to NRA Press Center (Room N228, open Friday noon-5pm). o Download the 2017 registered press list from Exhibitor Services and send them your press kits. o Add your press releases in Exhibitor Services. MARKETING YOUR PRESENCE AT NRA SHOW May 20-23, 2017 | McCormick Place | Chicago, IL USA MAKE THE MOST OF EXHIBITOR SERVICES Login to Exhibitor Services using your company password. □ Update Company Listing o □ □ □ Review & update your company listing and product categories. Company Information will be available for attendees to view in the Exhibit Guide & Program (select info), the NRA Show website and the mobile app. Create Additional List Exposure o Upload individual products with a description and photo and then identify them (e.g. “Hot Products” or “Healthy Kids Fare”). o Add a Show Special to alert attendees if you have a special running in your booth. (e.g. 10% off on orders taken at show, free shipping, etc). o Add your Press Release for registered press to view. Rent Lead Retrieval Machines o Rent your lead retrieval machine to help you track your leads onsite and make following up post-Show easy. Sponsorship Opportunities o □ □ Contact Our Sales Team for available sponsorship opportunities to increase your Show exposure outside your booth. Exhibitor Services Kit Checklist o Print the Deadline Checklist to make sure you are hitting all vendor discount deadlines. PR Form o Fill out the PR Form to alert our Public Relations firm of your unique products, special in-booth demonstrations, celebrity appearances, etc., so they can be included in Show promotions. POST SHOW! MAKE THE SHOW COUNT! □ Follow up with Leads o Execute your post-Show follow-up plan by downloading your leads and reaching out. We suggest doing so within two weeks. □ Rent the Attendee List post-Show o Send a follow-up message to all attendees in your target audience to thank them for attending and attach sales information in case they missed your booth.