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Writing Learner Objectives Learner Objectives—Definition A learner objective is a statement that communicates what the learners will be expected to do (or what new capability they should possess) when they have completed a program. Purposes To determine what specific type of learning is to take place To support marketing the program To assist in evaluating the program To focus the presenter on the important aspects of the program The ABCDs of Well-stated Objectives Audience: Behavior: Focus on what the attendee is doing, not on what the presenter is doing. Use a verb to describe what the attendees should know, remember, feel and do by the end of the program. Conditions: Describe the conditions under which performance will be observed. Degree: Indicate the standard, or criterion by which acceptable performance will be evaluate. Suggested Behavioral Verbs Define Demonstrate Describe Develop Evaluate Identify Label List Locate Modify Name Revise State Sort Samples After attending this program, attendees will be able to: Describe the two primary differences between being a manager and being a leader List three unique services provided by a promotional consultant Identify the benefits of branding for a small business