Download International Student Program

Community College Initiative for Egypt
The program in California is sponsored by
United States Department of State, the Bureau of
Educational and Cultural Affairs, and the
Foundation for California Community Colleges.
Introducing:
Mohammed Abdelbaki
Mohamed Beshir
Mohamed El-Morsi
Medhat Fahmy
Mohamed Kasem
Haitham Khodir
Asmaa Madany
Mohamed Mahdy
Mohammed Moursy
Sherin Samaan
International Student Program
Marketing and Recruitment
International Student Program
GCC has fostered an International Student Program since the
1960’s.
Over the last 20 years, 340 to 560 international students
have been enrolled each semester.
Students go through a special admissions process to obtain
the F-1 visa.
Students must enroll in 12 or more units and complete their
program within two or three years.
International Students are exceptional students. Last Spring,
80 students received their Associate Degree/Certificate; 46
students began Optional Practical Training; and over 100
students transferred to a 4-year University.
Marketing Challenges
World, National & State-Wide Events
Global economic downturn, Fall 2008 to present;
Japan in long-term recession and declining student population (GCC’s largest
market);
Asian currency fluctuations and financial uncertainty;
CA state budget & recession – more students chasing fewer classes;
International students disproportionately impacted – required to be enrolled fulltime.
Increased Global/U.S. Regional Competition
Other country systems (United Kingdom, Australia/New Zealand, Canada)
competing for same overseas students – for revenue and diversity outreach –
a very aggressive market;
Upgrading of university options and educational infrastructure;
U.S. and West Coast competition: 20 out of “Top-40” nationwide community
colleges enrolling visa students in CA & Washington.
Marketing Challenges
Immigration & Visa Challenges
Factor in “emerging markets” and countries needed for expansion; e.g. mainland
China, Sri Lanka, Vietnam, Indonesia and visa issues;
SEVIS II implementation next year will require additional reporting, monitoring; visa
students will also have more flexibility in “transferring out;”
Program ultimately dependent upon U.S. Embassy/Consulates overseas.
Viable Markets & Countries for Recruitment
Traditionally, East Asia, Southeast Asia and Sweden;
Swedish students numbers are down due to West Coast competition (SMC & Santa
Barbara);
Japanese students enrollment went down 20% over the past year. Korea is more
stable;
New countries and emerging markets take time to develop and cultivate, which
entails building relationships, continuity and partnerships.
Application & Enrollment Yield
Fall 2009
Fall 2008
Fall 2007
Fall 2006
Fall 2005
Processed
Applications
New
Students
220
200
253
260
285
132
125
140
144
185
Note: This represents an average 60% yield of
applications processed to new students enrolled.
Marketing Strategies
Outreach and Recruitment Efforts
International Fairs: Study USA, IIE Fairs, Agency Fairs/Events;
Advertisement & Marketing in Overseas Publications & Websites;
Enhanced Contacts/Relations with Overseas Agents and Education
Companies;
Critical, as many overseas students in Asia obtain college information this way.
Continue outreach and presentations with area ESL/English
Language Schools;
Marketing Strategies (cont.)
Aggressive follow-up with student inquiries, emails and
especially timely processing of new international application files
(critical during the summer months);
Maintain database & mailings of GCC catalog materials;
Maintain web site & International Students menu page;
Timely follow-up of student inquiries, emails and application
files;
Increase efforts in order to maintain marketing share &
marketing incentives.
Tuition & Enrollment Fee Income Generated by
International Student Program
Academic Year
2008-2009
2007-2008
2006-2007
2005-2006
2004-2005
Total Revenue
$2,845,000
$2,942,000
$2,682,000
$2,860,000
$2,509,000
Tuition & Fee/Unit
$201
$185
$170
$176
$166
2008 – 2009 Comparison of Revenue vs Program Cost
Revenue
$2,850,000
Program Cost
$555,000
Marketing & Recruitment
$196,200
Thank You