Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download RA_and_Unilever_Benelux_presentation_Sep... 10215KB Sep 25
Document related concepts
no text concepts found
Transcript
RAINFOREST ALLIANCE & UNILEVER Transforming the Tea Sector Together Follow the Frog Video http://www.youtube.com/watch?v=3iIkOi3srL o MISSION driven: conserve biodiversity & ensure sustainable livelihoods How? By transforming and supporting… …Farms …Businesses …Consumers • Improve farm practices for sustainable agriculture • Increase yields, crop quality, climate readiness • Provide sustainability solutions for supply chains • Ensure product integrity from farm to enduser • Create market awareness for sustainable products • Support marketing and communications strategies 2 RA core competencies span the value chain Performance and Assurance Standards Market Engagement Field assurance / auditing M&E Consumer engagement Claims and traceability Origin Services Sustainable value chain policy and execution support Training and technical assistance Market access Marketing and brand support Industry engagement Landscape + community interventions Government engagement producers / processors buyers / exporters / importers Land use practices distributors / retailers / industry groups Business practices consumers Consumer behavior The Rainforest Alliance and Unilever So.. What to do? So. What to do? Our Work in Kenya • We work with local organisations KTDA became a key partner. • We carried out gap analyses • We developed training materials • We trained trainers • Trainers trained farmers • Farmers worked on improvements • Auditors carried out audits … and 600,000 farmers were certified This is Just the Beginning SAN Standard for sustainable agriculture Economic Principles 10. Integrated Waste Mgmt 9. Soil Mgmt & Conservation 8. Integrated Crop Management Environmental Principles 1. Social & Enviro Mgmt System 2. Ecosystem Conservation 3. Wildlife Protection 7. Community Relations 4. Water Conservation Social Principles 6. Occupational Health & Safety 5. Fair Treatment & Good Working Cond. 9 DIFFERENCES • COMPREHENSIVENESS: – Environmental, economic, and social components of the standard • CREDIBILITY: – More than 20 years developing and delivering sustainability certification on the ground • UNIQUE criteria on BIODIVERISTY and CLIMATE change: – No high value ecosystem destruction since 2005 – 2.4. Management plan for extraction; threatened species cannot be harvested – 2.5. Separation between production areas and natural ecosystems in which agrochemicals may not be used – 2.8. Integration of trees in the productive landscape – 9.3. Use of vegetation to reduce soil erosion – 9.4/5. No burning or land clearing for agriculture • RIGOR: Strict standards with difficult audits • Do not deal with TERMS of TRADE • ALL FARM OPERATIONS: Large and smallholders MARKETS MARKET GROWTH INDICATORS IN AGRICULTURE 4500 Since 2007 From 2012 to 2013 4000 455% growth in registered companies registered companies +41% license agreements +48% artwork submissions +33% 12000 11058 4034 10000 3500 3403 8553 3000 8000 2916 2500 6664 2419 2000 6000 5106 1951 1500 4000 1384 3411 1000 500 0 1077 1786 727 803 56 2007 691 533 397 212 2008 2000 840 0 2009 Registered Companies 2010 2011 License Agreements 2012 2013 Artwork Submissions 11 And what do you do? Tell the story! Why Rainforest Alliance? For the market: • Your tea comes from sustainably managed farms. • Climate smart standards. • Credible system. Broad, robust standards. Third party audits. • World wide credible system. • Innovative and dynamic. • Standards updated every 4-5 years • Wide range of activities next to certification • Market credibility. A range of internationally known companies choose Rainforest Alliance. Benefits to Unilever Since 2006 #1 in 2015 Oxfam “Behind the Brands” Ranking thanks to UNILEVER - RA collaboration Consumer Messaging Media Opportunities RA can help.. • Strengthen reputation through better stakeholder management • Add to brand building through 3rd party verification Support sustainable supply chains through • Smart sourcing plans • Risk assessments • Training Product Sustainability Performance Consumer relevance Innovation Options Corporate relevance Supplier relevance 15 Follow the frog campaigns since 2010 … Follow the Frog Video: http://www.youtube.com/watch?v=3iIkOi3srLo 10 Months Follow the frog campaign with the Guardian in 2014-2015 With record visitor numbers and engagement ©2010 Rainforest Alliance 16 Social Media Rainforest-alliance.org, Marketing Examples Rainforest-alliance.org, Marketing Examples Thank you! Not a 100% shiny story BBC found difficulties in Assam • Rainforest Alliance works on a continuous improvement approach with farmers • Working with farms is a path towards more sustainability, not a 100% guarantee • Sometimes issues are found • In poor and poorly developed regions, we start to work in difficult circumstances. Critical criteria are met, but in other aspects further improvement might be needed. • The Assam situation is serious. Farms have been de-certified in the past. Investigations are underway and decertifications could happen. We will also work more to tackle the underlying causes, including on increasing wages and improving housing conditions.
