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Transcript 
Percentage
of User Fee
Content
Provider
3rd Party
Billing
Provider
Mobile Content
User Fee
(monthly subscription
or actual usage fee)
Mobile
User
Content Provider
Mobile Internet
Presence
Marketing
“Subsidy”
Mobile Marketing Content
Non-Mobile Payment
Core Business
Product/Service
Mobile
User
&
Core
Busine
ss
Custo
mer
Mobile
User
&
Core
Business
Customer
Content Provider
Mobile Internet
Presence
Lower
Operating Costs
Traditional
Business
Mobile Service/Content
Service Usage/Transactions
(possibly including payment)
Mobil
e User
&
Core
Busine
ss
Custo
mer
Mobile
User
&
Core
Business
Customer
Mobile Service/
Mobile User
Content including
Promotional Info
Advertising Fee
Content Provider
Promotional
Info
Product/Service
Payment
Content
Value-Added
Mobile User
Mobile Content
Mobile
User
Share of
Revenue
Payment
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