Download Product Hunt Uses Segment to Make Data

customer story
Product Hunt Uses Segment to
Make Data-Driven Redesign Decisions
Product Hunt is the place to discover your next favorite thing. It is a
community of enthusiasts from all over the world that love to share,
discuss and vote on their favorite things.
why segment?
Easy setup and instant access to best in-class tools; a Segment-hosted
Redshift instance empowers cross-functional teams to answer their
own questions about community growth and feature performance.
“
Using Segment enables us to spend more time
improving Product Hunt and less on managing
our metrics.”
Mike Coutermarsh
Software Engineer
segment.com
the challenge
The team at Product Hunt knew they could move faster and make better
decisions.Their engineering team needed to find efficiencies in reporting
processes and make reliable data more accessible to other teams.
Fragmented data collection made it difficult to generate actionable
insights about community growth
Many teams were struggling to gain access to reliable data
Engineering were spending too much time running reports rather than
developing the product
“
When I started at Product Hunt I would have a number of data related
questions, I would have to bother the engineers to pull data out of our
database as it was only accessible to them. I was able to learn SQL and
now, thanks to Segment Warehouses, I run most of my own reports. It
has been the most gratifying thing to be able to answer some of those
questions myself.”
Corley Hughes
Operations
the result
With Segment, Product Hunt can measure the effect of UI changes on
their most important metric: Product Discovery. Access to clean,
trustworthy data enables Product Hunt to make faster decisions about
features. Their recent redesign was released to groups of beta users so
the product team could monitor performance and make adjustments.
industry
Social Network (tech)
location
San Francisco, CA
employees
23
libraries
Javascript
Ruby
iOS
integrations
A/B Testing
Analytics
Customer Success
Heat Mapping
Monitoring
Realtime Dashboards
SQL
warehouse
Segment-hosted Redshift
Increased access to information has resulted in greater autonomy
across the entire company
Teams are empowered to query data directly in SQL and answer their
own adhoc questions
Discovered their “aha moment” which exponentially increases the
likelihood a user will become a loyal community member
“
Product Discovery is our most important KPI. Before Segment, that data was
was difficult to bring into one metric on a daily, weekly, and monthly basis. Now
it’s an automated report.”
Mike Coutermarsh
Software Engineer
segment.com