Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
customer story Product Hunt Uses Segment to Make Data-Driven Redesign Decisions Product Hunt is the place to discover your next favorite thing. It is a community of enthusiasts from all over the world that love to share, discuss and vote on their favorite things. why segment? Easy setup and instant access to best in-class tools; a Segment-hosted Redshift instance empowers cross-functional teams to answer their own questions about community growth and feature performance. “ Using Segment enables us to spend more time improving Product Hunt and less on managing our metrics.” Mike Coutermarsh Software Engineer segment.com the challenge The team at Product Hunt knew they could move faster and make better decisions.Their engineering team needed to find efficiencies in reporting processes and make reliable data more accessible to other teams. Fragmented data collection made it difficult to generate actionable insights about community growth Many teams were struggling to gain access to reliable data Engineering were spending too much time running reports rather than developing the product “ When I started at Product Hunt I would have a number of data related questions, I would have to bother the engineers to pull data out of our database as it was only accessible to them. I was able to learn SQL and now, thanks to Segment Warehouses, I run most of my own reports. It has been the most gratifying thing to be able to answer some of those questions myself.” Corley Hughes Operations the result With Segment, Product Hunt can measure the effect of UI changes on their most important metric: Product Discovery. Access to clean, trustworthy data enables Product Hunt to make faster decisions about features. Their recent redesign was released to groups of beta users so the product team could monitor performance and make adjustments. industry Social Network (tech) location San Francisco, CA employees 23 libraries Javascript Ruby iOS integrations A/B Testing Analytics Customer Success Heat Mapping Monitoring Realtime Dashboards SQL warehouse Segment-hosted Redshift Increased access to information has resulted in greater autonomy across the entire company Teams are empowered to query data directly in SQL and answer their own adhoc questions Discovered their “aha moment” which exponentially increases the likelihood a user will become a loyal community member “ Product Discovery is our most important KPI. Before Segment, that data was was difficult to bring into one metric on a daily, weekly, and monthly basis. Now it’s an automated report.” Mike Coutermarsh Software Engineer segment.com