Download Technology Strategies for EC/EB

Technology Strategies for EC/EB
Walt Scacchi
FEMBA 290
Winter 2003
A sample of EC/EB technology-based
strategies
• Stategic position or engagement techniques
• Central technique embodied in each
technology-based strategy
• Role and implications for EC/EB
technologies for each strategy.
Market Exclusivity
• Identify, capture and dominate a niche.
• Technique: Being first, being best, being the
only choice, being able to easily defend
one's market position.
• Example: Develop, acquire, or possess
unique database/repository content, or more
quality content than competitors
Encapsulation
• Surround, capture, divide, "cherry pick"
• Technique: Erect an intermediation structure
that captures/controls access to customers
and restricts access by existing competitors,
in order to ingest or acquire them
• Example: Create an all-encompassing
EC/EB service
Follow-and-Dominate
• Be "second to market", outflank first
movers
• Technique: let the pioneers catch the
arrows, then follow the path the pioneers
have established, but at a larger scale and
scope to discourage subsequent market
entrants
• Example: Build a bigger DB, add more
types of data/content, provide more DB
access points
Disintermediation or
Reintermediation
• Remove or replace the legacy middle-man
• Technique: Encapsulate market niche,
remove/erect (in)efficiency barriers to
legacy competition
• Example: Provide open Web
access/transactions to EC/EB services
controlled by legacy vendors
Aggregate Supply or
Aggregate Demand
• Make a new market where one did not exist
• Technique: Gather vendors
products/services for targeted customers;
gather potential customers for targeted
vendors
• Example: DB marketing using E-Catalogs
or create "magnetic" DB-centered Web
sites/portals
Transformation
• Do legacy business processes/services in
new ways
• Technique: Streamline, reengineer or make
business processes Web accessible
• Example: Workflow automation via Webbased EC services or EB process transaction
Confrontation:
David vs. Goliath
• Taking on a larger established competitor
• Technique: "Judo" (find your opponents
vulnerability/hinge points; use their
"weight" to their disadvantage)
• Example: Offer DB-driven product/service
innovation for B2C
Integration
• Make a market niche from untapped
fragments
• Technique: Pull together disparate
capabilities/products into a coherent
framework that realizes economies of scale
and scope
• Example: Create integrated views, access or
transactions to disparate EB/EC information
sources
Open Source
• Advocate and exploit "open source" software
development business practices to undercut
competition
• Technique: Establish two communities: one for
commerical customers who will pay for support
and services, the other open for sharing software
source code with others
• Example: (1) use open source DBMS and support
environment (e.g., LAMP -- Linux, Apache,
MySQL, Perl) or (2) build commerical DBMbased application in both "supported" (proprietary,
fee-based) and "open source" (public, no-fee or
free) versions to create new EC/EB offerings.
Peer-to-Peer (p2p)
• Advocate and exploit p2p technology for local/global
sharing of information resources, contents, or workspace
(e.g., a persistent or dynamic "view" into a database)
• Technique: Identify information sharing DBM applications
that have a surrounding community of users, then target
each community with a p2p DBM application service.
• Example: Databases for Personal Digital Assistants (PDAs,
wired/wireless Web phones), local/global object sharing
(including objects that contain other objects), or shared
workspaces are targets of opportunity for mobile p2p
EC/EB applications.