Download Theater Ticketing App TodayTix Launches First

Theater Ticketing App TodayTix Launches First-Ever Mobile
Lottery Partnership in San Francisco’s Theater History with
SHN Theatres
One Month after West Coast Launch, Theater’s Premier Ticketing App Marks Historical
Milestone with SHN’s Orpheum Theatre To Offer Digital Lottery Tickets to the National
Broadway Tour of IF/THEN starring Idina Menzel
NEW YORK CITY – November 12, 2015 – TodayTix, the first and only mobile app that provides
access to the best prices on last-minute theater tickets, announced today a partnership with
SHN’s Orpheum Theatre and Golden Gate Theatre to offer the first-ever mobile lottery for
theater tickets in the San Francisco Bay Area.
As part of an unprecedented mobile access program, Bay Area theatergoers will be able to buy
discounted mobile lottery tickets with the TodayTix app to see Tony Award-winner Idina Menzel
in San Francisco’s run of IF/THEN. The lottery will open on November 12th and continue until the
show ends on December 6th.
TodayTix launched on the West Coast in September 2015 with discounted and full-price tickets
available to a bevy of Bay Area shows such as Pulitzer-Prize winning “Between Riverside and
Crazy” at the American Conservatory Theater. Now, just over a month later, TodayTix has
partnered with SHN to be the first theater company in San Francisco to provide access to
mobile lottery tickets. Orchestra tickets to see IF/THEN are priced from $180 dollars, but with
TodayTix, users have access to a limited offering of same-day tickets to see the show at $25
dollars.
“SHN has embraced our commitment to reaching new audiences and expanding access to
theater using the best in mobile technology,” said Brian Fenty, Co-Founder and Chairman of
TodayTix. “As the tech capital of the world and the third largest theater market in the U.S.,
there’s no better place than the Bay Area to bring mobile-savvy customers digital lottery access
to this star-studded Broadway sensation.”
TodayTix’s mobile lottery has been available in major cities from New York to London, and has
experienced huge success in building excitement around new shows with its ability to reach new
demographics. With a user base that attends more theater annually and is 12 years younger
than the average theatergoer, TodayTix has a proven track record of enhancing the accessibility
of the theater to the millennial audience and creating a social revamp of the industry. By going
digital, TodayTix is ushering in a new wave of theater fans to IF/THEN’s run in San Francisco
and building social buzz around the musical’s tour.
“The TodayTix app fits perfectly with our objective of reaching existing and new audiences
where they live – on their phones,” said Scott Kane, CMO of SHN. “Thanks to the mobile lottery
for IF/THEN, SHN audiences can get access to $25 tickets to see Idina Menzel in about 30
seconds. This purchasing model creates an entirely new marketing opportunity for all of our
productions, and we’re excited to see the results.”
TodayTix provides customers with a simple, easy, and fast-tracked process for buying tickets to
the nation’s most celebrated global productions in major cities around the world. TodayTix users
can enter this exclusive mobile lottery beginning at midnight on the day of each performance,
with a process that takes 30 seconds or less to enter. Users can enter the lottery in-app to win
up to two tickets, and by sharing their entry via Facebook or Twitter users can double or triple
their odds of scoring last-minute seats.
Founded by award-winning Broadway producers/investors, Merritt Baer and Brian Fenty,
TodayTix capitalizes on the ever-growing appetite for on-demand ticket sales, unlocking a new
generation of theater-going audiences. The TodayTix app is available for download free of
charge for iOS and Android devices via the Apple Store and Google Play.
About TodayTix
TodayTix is the first and only free mobile app for iOS and Android that provides access to the
best prices on last minute theater tickets, booked same-day or within a week’s time. Operating
in the world’s most iconic theater markets, TodayTix secures the best discounted and full price
tickets available for the hottest shows in New York City, London’s West End, the San Francisco
Bay Area, Los Angeles, Washington DC and Chicago.
Life-long friends and Broadway producers Merritt Baer and Brian Fenty launched TodayTix in
New York City in December 2013. The company now has partnerships with more than 150
theater institutions globally including The Public Theater, Roundabout Theatre Company, Blue
Man Group, St. Ann’s Warehouse, Manhattan Theatre Club, the Metropolitan Opera, Nimax,
Really Useful Theatres, Shaftesbury Theatre, SHN, San Francisco Playhouse, American
Conservatory Theater, ODC Dance Company, Arena Stage, Shakespeare Theater Company,
Woolly Mammoth Theatre Company, Geffen Playhouse, the Wallis Annenberg Center for the
Performing Arts, and LA Opera. To learn more, please visit www.todaytix.com or download
TodayTix for iOS, Android and Amazon devices.
Press Contact
Mattie Goldman
SutherlandGold for TodayTix
415-463-8924
[email protected]