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FOR IMMEDIATE RELEASE
JAMBA® “AT HOME” SMOOTHIES EXPANDS FRUIT & VEGGIE LINE WITH ADDITION
OF NEW BLUE FUSION & RED FUSION BLENDS
Smoothie Kits Take the Guesswork Out of Delicious Homemade Fruit & Vegetable Smoothies
PHOENIX, May 5, 2014 –Jamba® At-Home smoothie advances the fruit and vegetable smoothie trend with the
addition of two new varieties of dairy-free, gluten free fruit and veggie blends this month. Blue Fusion and Red
Fusion feature vitamin-rich vegetables, such as purple carrot, sweet potato, broccoli and spinach combined with
naturally sweet fruits like dark cherries, strawberries, blueberries and apples. When blended together from the
convenience of home, the newest Jamba Fusion smoothies offer a great tasting, refreshing blast of nutrition.
Blue Fusion and Red Fusion begin to appear in the frozen section of grocery stores this month with
widespread distribution expected in June. The new smoothie kits have a retail price of $2.99 - $3.99 per eightounce bag; each package contains frozen fruit and vegetable blocks that, when blended with one cup of apple
juice, make two, eight-ounce servings.
“The smoothie has evolved from simple fruit and yogurt blends to full-on functional beverages featuring spinach,
kale and other veggies that boost nutritional value,” said Steve Sklar, senior vice president of marketing for
Inventure Foods, Inc. “Unfortunately, this functional approach often comes at the expense of taste. That’s not
the case with our Fusion line of at home smoothie kits. In fact, these are some of the best-tasting smoothies
we’ve ever developed, and they also happen to be dairy-free.”
Combining blueberry, banana, apple, blackberry, carrot, broccoli and spinach ingredients, Blue Fusion delivers
a delicious smoothie suitable for any time of day. Red Fusion features a blend of red raspberry, strawberry,
dark sweet cherry, purple carrot and sweet potato ingredients to offer a refreshing beverage equally suitable as
a post-workout refreshment or a better-for-you snack.
Both dairy-free smoothie blends provide a full serving of fruit with 130 calories (or less) per eight-ounce glass.
Each serving also provides 100 percent of the recommended dietary allowance (RDA) of vitamin C, 40 percent
of vitamin A and 25 percent of vitamins D, E, K, B1 and B6.
Blue and Red Fusion join the Green Fusion blend, the categories first fruit and veggie smoothie, originally
introduced to grocery stores last summer. In addition to the new Fusion blends, the Jamba At-Home line
includes some of the retailer’s best-selling fruit smoothie blends, including Strawberries Wild ®, Razzmatazz®,
Caribbean Passion ®, Orange Dream Machine® and Mango-a-go-go®.
About Inventure Foods, Inc.
With manufacturing facilities in Arizona, Indiana, Washington, Oregon and Georgia, Inventure Foods, Inc.
(Nasdaq: SNAK) is a marketer and manufacturer of specialty food brands in better-for-you and indulgent
categories under a variety of Company owned and licensed brand names, including Boulder Canyon Natural
FoodsTM, Jamba®, Seattle’s Best Coffee®, Rader Farms®, T.G.I. Friday’s®, Nathan’s Famous®, Vidalia
Brands®, Poore Brothers®, Tato Skins®, Willamette Valley Fruit CompanyTM, Fresh FrozenTM and Bob’s Texas
Style®. For further information about Inventure Foods, please visit www.inventurefoods.com.
About Jamba Juice Company
Founded in 1990, Jamba, Inc. is a leading restaurant retailer of better-for-you, specialty beverage and food
offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas,
and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked
goods and snacks. As of December 31, 2013, there were 851 Jamba Juice store locations globally. Jamba is a
proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to
join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and
involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as
well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by
contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).
Contact:
Matt Jackson
Lambert, Edwards & Associates
[email protected]
616.233.0500