Download Active Travel Case Study 8 - Make Your Move Kirkcaldy

Active travel
Case Study AT 8
Make Your Move
Kirkcaldy
This document provides case studies taken from a range
of settings, from community based projects to workplaces
across Scotland. A growing number of employers and
communities are investing in active travel initiatives and
experiencing the benefits of a healthier and happier
workforce. The case studies are intended to provide ideas
and to help you benefit from existing experience. Contact
details are given, so that you can get in touch with projects
directly to find out more.
Make Your Move Kirkcaldy
Action taken
Make Your Move Kirkcaldy launched in 2011 as a partnership between Fife
Council and Sustrans to increase the number of journeys taken by bike and
on foot, as well as by public transport.
Location
Kirkcaldy, Fife
Fife Council’s Local Transport Strategy prioritises walking and cycling for
short trips.
Sustrans wants governments across the UK to make investments to
double the number of journeys under five miles made by foot, bike and
public transport to four out of five by 2020.
A Scottish Government vision of having 10% of all trips made by bike by
2020 was also taken into account.
Contact details
Benefits
Rachel Goulding
Make Your Move Kirkcaldy has gained an established identity in the town
[email protected]
as shown at the Big Kirkcaldy Bike Ride which saw more than 100 people
08451 55 55 55
enjoying cycling around the town and returning to Ravenscraig Park for a
range of activities.
More than 30 people took part in Bikeboost which gives employees a bike
Employees
A co-ordinator works full time on the project
on loan for free for five weeks.
The I Bike and Bikeability schools programmes are expanding with bike
crews recruited in each school to help a cycling officer deliver sessions
including skills and bike maintenance.
and a range of staff from Fife Council and
Sustrans are involved as part of their general
working duties. Everything is reported to a
board of Fife Council and Sustrans.
A map showing the network of an ever expanding
network of routes for cyclists and pedestrians has
been produced. These are distributed across Kirkcaldy
in community centres, libraries and GP surgeries and
promote greater knowledge of how active travel is
possible.
Background
Funding
Fife Council already had a policy of making residential areas 20mph zones.
Fife Council and Sustrans have invested both
As a result of Make Your Move Kirkcaldy improvements were made to link
staff and infrastructure costs to build up and
these zones with walking and cycling routes. An advertising campaign, on
continue the project. The Health Lottery and
billboards and leaflets, as well as the internet and in the local press, was
the People’s Health Trust has also been a
launched to make local people aware of the possibilities for and benefits
source of funding.
of active travel, as well as public transport. The project also identified areas
where street design projects could take place with residents involved in
making improvements to their street both as somewhere to live as well as
for cycling and walking. Holding specific events was seen as a good way
to engage the public. In addition to work carried out in schools, organised
walks and bike rides are designed to encourage active travel and bike
maintenance sessions are regularly carried out.
Future plans
Make Your Move Kirkcaldy is continuing to
expand with all schools, signed improvements
to pedestrian and cycle paths and events such
as the Big Kirkcaldy Bike Ride - which saw 140
participants cycling around the town - are also
Organisational barriers overcome
planned for the future. Elements of the project,
specifically events, are being rolled out across
The partnership between Fife Council and Sustrans had to be managed by
Fife. The Halfords Tour Series professional road
the co-ordinator to make sure both sides worked well together. Involving
race is also returning to the town, which is seen
councillors in the planning and implementation stages was vital to allow
as a good way to promote cycling.
Make Your Move Kirkcaldy to go forward.
Volunteer info
Volunteers are used to lead walks and bike rides. They also galvanise the
community into taking part and often help staff promotional stands at
community events. The volunteers receive training from Fife Council and
Sustrans.
Active travel
Make Your Move
Kirkcaldy
The CycleStart programme, which sees
volunteers lead bike rides in Kirkcaldy, is a
key element of Make Your Move Kirkcaldy
and has been rolled out by Fife Council in
a number of towns. It helps people to get
out cycling and build their confidence with
rides of up to an hour at a leisurely pace.
This case study is part of a set which have been developed to help encourage active travel initiatives across the CSGN area.
They have been co-ordinated by Paths for All with financial support from Scottish Natural Heritage.