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SUSTAINABLE PROGRAMS FOR SUSTAINABLE MOBILITY Jeremy Schembri, Town of Caledon Town of Caledon • Located north of Brampton • Population: 57,050 • Urban/Rural Mix • Smart Commute Brampton/Caledon Sustainability • Environment • Economic • Social/ Cultural Environmental • Climate Change Mitigation • Improved Air Quality • Natural Heritage Preservation Social/Cultural Psychological/ State of mind • Benefit • Health • Recognition Financial • Cost • Low Hanging Fruits • Law of Increasing Returns Town of Caledon Bike Share Why a bike share program? • Environmental Reputation • Recognition of our Limitation • Maximizing our Strengths • Changing Norms and Expanding Options Ingredients for Bike Share • Bike Share Champion • Bike Share Waiver and Guide • Bike Lockers • Bicycles and Helmets The Program • Sign waiver • Complete short quiz • Reserve bikes • Locker codes • Annual maintenance Bike Share Challenge • • Goal Teams • Prize • Result “We attempted to take the bikes out. For some reason the doors will not open. We yanked and yanked and they would not open up. I suspect they were tampered with! This is one tough competition” Not As Fun Challenges • Risk • Procurement • Security • Staff expectations Question? Thank you!
